Nine takes week as news dominates

By David Knox on January 16, 2011 / Filed Under News 22

The Nine Network has won Week 3 of 2011 in a week when News has dominated the landscape.

Nine’s coverage of the Queensland floods on Nine News, Today, A Current Affair combined with its Twenty / 20 Cricket helped it comfortably win the week. Viewers appeared to take notice of Nine’s coverage of the unfolding disaster, after its Flood Appeal and the blanket coverage. The Today show beat Sunrise, however Seven News still bettered Nine News overall.

Significantly, Nine won all 5 cities, including the Seven stronghold on Perth.

ELEVEN also had a good launch last week, reaching an impressive 5.6% share on Thursday. A new Simpsons episode was its best performer on 326,000.

Network:
Nine: 33.8
Seven: 26.5
ABC: 17.0
TEN: 16.4
SBS: 6.4

Primary Channels:
Nine: 24.0
Seven: 18.5
ABC1: 12.8
TEN: 12.4
SBS1: 5.4

Digital Channels:
GO!: 5.9
7TWO: 4.6
GEM: 3.9
7mate: 3.3
ELEVEN: 3.1*
ABC2: 1.9
ABC News 24: 1.6
SBS2: 0.9
One: 0.7
ABC3: 0.6

* not full week.

Nine won all three key demos 16-39, 18-49 and 25-54.

Nine won every night of the week except Monday, which was Seven’s.

The ABC beat TEN on Sunday, Monday, Wednesday, Friday and both TEN and Seven on Saturday.

Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Seven News – Sun Seven 1,410,000 299,000 327,000 388,000 158,000 239,000
2 Seven News Seven 1,316,000 312,000 353,000 298,000 157,000 195,000
3 Nine News Nine 1,278,000 301,000 421,000 333,000 108,000 114,000
4 Twenty/20 – Australia V England Nine 1,237,000 382,000 457,000 129,000 154,000 115,000
5 Nine News Sunday Nine 1,129,000 274,000 450,000 222,000 121,000 62,000
6 Seven News – Sat Seven 1,085,000 254,000 273,000 234,000 146,000 177,000
7 ABC News-Sa ABC1 1,046,000 273,000 316,000 202,000 134,000 122,000
8 Today Tonight Seven 1,025,000 246,000 284,000 228,000 121,000 145,000
9 A Current Affair Nine 1,015,000 249,000 343,000 256,000 74,000 92,000
10 Nine News Saturday Nine 1,005,000 273,000 286,000 223,000 126,000 97,000
11 Border Patrol Seven 1,000,000 231,000 295,000 203,000 119,000 152,000
12 ABC News ABC1 993,000 250,000 278,000 222,000 108,000 135,000
13 Coastwatch Seven 931,000 238,000 298,000 179,000 77,000 140,000
14 Billy Connolly: Journey To The Edge Of The World Seven 922,000 190,000 264,000 216,000 111,000 142,000
15 Midsomer Murders Rpt ABC1 869,000 239,000 268,000 135,000 113,000 113,000
16 7.30 Report Summer Edition ABC1 856,000 225,000 259,000 193,000 83,000 97,000
17 ABC News-Su ABC1 844,000 235,000 255,000 153,000 81,000 121,000
18 Criminal Minds-Mon (R) Seven 826,000 205,000 247,000 161,000 99,000 115,000
19 Ten News At Five Ten 819,000 192,000 246,000 170,000 91,000 120,000
20 Bones (R) Seven 780,000 187,000 247,000 133,000 95,000 118,000
21 Grumpy Guide To… ABC1 750,000 180,000 210,000 185,000 82,000 93,000
22 Ten News At Five Sun Ten 744,000 194,000 158,000 193,000 72,000 127,000
23 Talkin’ ‘Bout Your Generation Tues Rpt Ten 732,000 217,000 237,000 119,000 69,000 91,000
24 Animal Squad Seven 732,000 174,000 244,000 145,000 83,000 86,000
25 South Pacific ABC1 722,000 193,000 209,000 168,000 64,000 87,000
26 Two And A Half Men Nine 722,000 139,000 296,000 132,000 67,000 88,000
27 Nine News Special -Flood Disaster Nine 717,000 168,000 210,000 222,000 61,000 56,000
28 Nine’s Flood Relief Appeal – Australia Unites Nine 709,000 173,000 237,000 202,000 61,000 37,000
29 Glee Mon Rpt Ten 700,000 182,000 247,000 131,000 52,000 88,000
30 How I Met Your Mother-Summer Seven 691,000 168,000 243,000 130,000 72,000 77,000
31 The Enforcers Nine 689,000 227,000 359,000 *** 103,000 ***
32 Undercover Boss Ten 684,000 180,000 215,000 156,000 70,000 63,000
33 Ten News At Five Special Extended Bulletin Ten 675,000 156,000 227,000 127,000 77,000 88,000
34 Stephen Fry In America Rpt ABC1 671,000 160,000 190,000 155,000 66,000 100,000
35 Bed Of Roses S3 ABC1 667,000 185,000 185,000 133,000 88,000 76,000
36 The 7pm Project Ten 657,000 166,000 234,000 114,000 68,000 76,000
37 The Mentalist Nine 652,000 162,000 284,000 111,000 48,000 47,000
38 Bondi Vet Ep 2 Rpt Ten 649,000 164,000 214,000 126,000 80,000 66,000
39 CSI: Crime Scene Investigation Nine 646,000 148,000 244,000 113,000 74,000 68,000
40 Law And Order: SVU Rpt Ten 636,000 190,000 197,000 129,000 63,000 57,000
41 Law And Order: SVU Ep 2 Rpt Ten 634,000 205,000 195,000 99,000 66,000 69,000
42 Modern Family Sun Rpt Ten 626,000 120,000 218,000 125,000 63,000 100,000
43 NCIS: Los Angeles Rpt Ten 613,000 146,000 224,000 86,000 80,000 78,000
44 ABC News Special ABC1 606,000 219,000 250,000 55,000 65,000 18,000
45 No Leave No Life Seven 603,000 141,000 154,000 122,000 87,000 98,000
46 RBT Nine 593,000 211,000 298,000 *** 33,000 52,000
47 Australia’s Funniest Home Videos – Summer Edition Nine 593,000 212,000 212,000 *** 73,000 96,000
48 Rules Of Engagement Sun Ten 591,000 159,000 168,000 121,000 59,000 84,000
49 Australia’s Funniest Home Videos – Daily Edition Nine 578,000 132,000 216,000 113,000 56,000 62,000
50 M-Shine ABC1 573,000 175,000 188,000 102,000 56,000 53,000
51 CSI: NY Nine 570,000 156,000 225,000 *** 84,000 104,000
52 Bondi Vet Rpt Ten 567,000 129,000 196,000 99,000 71,000 72,000
53 Better Homes And Gardens Summer Seven 563,000 183,000 202,000 *** 81,000 96,000
54 Deal Or No Deal-Summer Seven 562,000 159,000 191,000 90,000 70,000 53,000
55 ABC News (Qld) ABC1 553,000 156,000 170,000 145,000 71,000 11,000
56 ABC News Up-Date ABC1 546,000 157,000 137,000 142,000 50,000 60,000
57 Collision ABC1 545,000 134,000 196,000 78,000 67,000 71,000
58 Nine News Special -Flood Disaster Nine 542,000 112,000 139,000 230,000 32,000 29,000
59 Hot Seat Nine 541,000 123,000 181,000 138,000 52,000 48,000
60 Lethal Weapon Nine 536,000 144,000 189,000 79,000 83,000 42,000
61 Today-Special Nine 535,000 112,000 151,000 217,000 28,000 27,000
62 Raising Hope Ten 532,000 130,000 176,000 93,000 43,000 90,000
63 The Simpsons Sun Ep 2 Ten 532,000 133,000 197,000 86,000 42,000 75,000
64 The Middle Nine 527,000 119,000 207,000 94,000 45,000 61,000
65 Seven News Evening Special Seven 525,000 123,000 151,000 133,000 52,000 66,000
66 Big, Bigger, Biggest SBS ONE 524,000 175,000 152,000 104,000 39,000 54,000
67 The Cube Nine 523,000 173,000 154,000 87,000 56,000 54,000
68 Getaway Nine 521,000 163,000 225,000 *** 51,000 82,000
69 Customs Nine 513,000 148,000 226,000 *** 78,000 61,000
70 ABC News Special: Qld Flood Coverage ABC1 506,000 143,000 135,000 148,000 60,000 21,000
71 I Shouldn’t Be Alive Seven 505,000 147,000 198,000 *** 72,000 88,000
72 Ten News At Five Sat Ten 501,000 126,000 213,000 *** 74,000 88,000
73 Chopper Rescue Rpt ABC1 496,000 127,000 170,000 113,000 45,000 40,000
74 Modern Family Wed Rpt Ten 489,000 119,000 155,000 86,000 44,000 86,000
75 Good News Week Special – The Mime Show Ten 487,000 100,000 178,000 101,000 58,000 49,000
76 Today Nine 486,000 127,000 121,000 179,000 30,000 30,000
77 Outlaw Seven 483,000 123,000 170,000 81,000 53,000 55,000
78 Sunrise Seven 478,000 106,000 107,000 148,000 53,000 64,000
79 Jamie’s Thirty Minute Meals Ten 473,000 103,000 165,000 93,000 54,000 59,000
80 Rules Of Engagement Sun Rpt Ten 465,000 114,000 146,000 95,000 37,000 74,000
81 NCIS: Los Angeles Wed Rpt Ten 459,000 103,000 164,000 84,000 51,000 56,000
82 Minute To Win It-Usa Seven 451,000 167,000 166,000 *** 58,000 60,000
83 Sports Tonight Sun Ten 450,000 136,000 88,000 92,000 53,000 80,000
84 Embarrassing Bodies Nine 445,000 91,000 182,000 60,000 54,000 57,000
85 M-Deuce Bigalow: Male Gigolo Seven 439,000 143,000 182,000 *** 43,000 72,000
86 Sunrise-Extended Seven 435,000 85,000 112,000 134,000 41,000 63,000
87 Queensland Flood Crisis News Special Evening Ten 434,000 91,000 185,000 64,000 27,000 67,000
88 White Collar Wed Ten 430,000 105,000 156,000 70,000 44,000 53,000
89 Seven News At 4.30 Seven 429,000 107,000 115,000 124,000 44,000 38,000
90 Best Of Gardening Australia ABC1 426,000 100,000 152,000 53,000 67,000 53,000
91 Pride & Prejudice Rpt Ten 424,000 132,000 95,000 82,000 40,000 75,000
92 Harry Potter And The Philosopher’s Stone Go! 423,000 104,000 147,000 48,000 45,000 78,000
93 The Simpsons Ten 421,000 104,000 151,000 63,000 47,000 56,000
94 Immigration Nation SBS ONE 420,000 139,000 149,000 51,000 37,000 44,000
95 Nine Morning News Nine 412,000 91,000 103,000 173,000 22,000 24,000
96 The Bold And The Beautiful Ten 401,000 105,000 130,000 71,000 41,000 53,000
97 Most Shocking: Top 20 Seven 398,000 88,000 140,000 77,000 48,000 46,000
98 Medical Emergency Seven 391,000 122,000 132,000 *** 75,000 62,000
99 Out Of Sight Rpt Ten 391,000 98,000 131,000 61,000 52,000 48,000
100 The Big Bang Theory Tx1 Go! 386,000 86,000 128,000 73,000 31,000 66,000

ASTRA Week 3

Week 3

22 Comments »

  1. Donald January 18, 2011 at 2:37 am -

    jay jay, some need to take off their primetime-coloured glasses. Ten does extremely well during the day (B&B, Oprah, etc.), however this doesn’t get reflected in “daily” share, which only covers 6pm-midnight. The picture would be quite different if daily share was calculated on 24-hours, not 6.

  2. Rachel January 17, 2011 at 10:12 pm -

    Full credit to nine, they covered the floods far better than their rivals, particularly Karl Stefanovic who seemed to be on 24 hours a day!

  3. mike January 17, 2011 at 4:04 pm -

    ashes to ashes on abc2 rated 456000 thousand viewers nationally but does not appear in top100 for week3 is it really that unworthy of mention. I quite happen to like the show.

  4. Paul January 17, 2011 at 12:10 pm -

    For some reason Nine always seem to do well when there is big breaking news like of course the QLD floods, NZ mine blast, black saturday fires etc. But when things are normal more people watch Seven News instead, & Nine for years now cant seem to get over the fact that they are not always Number 1 in news anymore.

  5. TL January 17, 2011 at 11:35 am -

    pfft, another reason nine thinks their great because they won in non-ratings season. just wait until when ratings season starts again watch nine lose to seven!..

  6. Dylan January 17, 2011 at 3:26 am -

    David, why do people or networks worry about ratings in non-ratings season?

    If we all care (and it seems we do), isn’t it all a sham for all the networks to have a race to the bottom – to all chase the highest ratings for programs at the bottom of the televisual barrel?

  7. A. January 17, 2011 at 2:23 am -

    I’ve read on Mediaspy that ABC News 24 previous highest viewing audience was 2.2 for the Victorian Election. It was equalled last week (at 2.2) as well as surpassed at 2.4. As well as getting 2.0. Isn’t it normally around 0.7?

    I’ll admit I watched it as well as most of the other main channels flood coverage except mainly 10 because I could rarely catch it. They usually had something else on when I tried. I think all of them did well (on the whole). I was glad that Channel 9 got rid of the annoying and ridiculous graphics, labels, electronic graffiti as well as music after the first day. If that’s what it’s like most of the time on the channel I’ll never watch it again regularly. Which I did for over twenty years with Brian Naylor. But after he left it just went downhill. That said I might not of been watching the 6pm news but most of the other coverage was good. Too bad the marketers usually win the argument when it comes to quality, content, electronic graffiti and unnecessary music effects. Because if they could just go with the news I could watch most channels. They proved it last week. I fear it just won’t last though. Again too bad. But good work last week. Also my thoughts are with those affected by the floods and fires as well as the volunteers and emergency services.

  8. Kuttsywood January 16, 2011 at 11:56 pm -

    @Ryano: Nine used their Brisbane assets very well.

    Nine in Brisbane has also got the news momentum that it has needed since the Paige/Lofthouse switch eighteen months ago: now is the time to use it, to really promote 6pm, before it becomes a three cornered contest for the first time in many years in a week’s time.

    The separate QLD Today Show this week has a great chance of succeeding. Even if they beat Sunrise in Brisbane once: it will be a classed as a success for Nine.

  9. Craig January 16, 2011 at 10:52 pm -

    @Chris – I agree TEN has probably the least to watch right now, I guess the first test will be this week with Oprah on 3 or 4 nights, that can only help their ratings.

    I haven’t watched much FTA lately (QLD Flood coverage aside) except Sunday nights with SBS and ABC offering up some good new shows in the non ratings period.

  10. Ryano January 16, 2011 at 10:25 pm -

    The last week Nine have proven they are the best in the Australian TV news business. The news division is very well led.

  11. Rutzie January 16, 2011 at 8:45 pm -

    Just saw an ad during the cricket saying Nine are doing a Queensland only version of Today all week breaking away from the national edition. It will be interesting to see if this goes extremely well whether it could become a permanent thing.

  12. Leon January 16, 2011 at 5:40 pm -

    I called this in 2009, and now it’s happening.. ABC is starting to beat CH10 on a regular basis…

  13. FJ January 16, 2011 at 4:58 pm -

    Agreed jay jay. There seems to be a lot of Ten fans who post around here and vote in the awards. The ratings say they are a minority of the population though.
    I watch more Pay TV than FTA.

  14. shaun January 16, 2011 at 4:07 pm -

    i still think 7 did a exceptional job on the flood crisis coverage but i think in the 1st couple of days was a bit hard with nearly everyone on holidays and bringing them back must have hurt their coverage in the ratings but even though i hate nine don’t watch it they did a good job too but all networks seem to keep the coverage on demand and updated good job to all.

  15. Chris January 16, 2011 at 2:12 pm -

    People need to remember that Ten have nothing on at the moment in prime time. Absolutely nothing!! So once their line up settles and the rating season starts up we will get an indication of how they are tracking. The news line up will be a small part of prime time.

    ABC currently have the most newish content of all the FTAs and Nine and Seven had all the rolling coverage and cricket.

    Next week Nine has cricket, Seven has Aus Open and Ten Oprah. I am sure the ratings will reflect the changes in schedules.

    So the news isn’t all bad for Ten

    Eleven did really well in it’s first 5days. The news straegy won’t work overnight but will be around for a while. So people need to stop knocking Ten til the full line up comes to fruition. At least they take risks. Nine and Seven are comeplete and utter rubbish and treat viewers with contempt

    Oh and Ten…Get rid of the gadget show. It’s rubbish.

  16. Mr. chandler January 16, 2011 at 2:03 pm -

    by the end of the week, 7 turned it into breakfast tv ratings war. by throwing mel and kochie on when ever they could.

  17. Andy January 16, 2011 at 1:33 pm -

    Even in a big news week, 7PM project still only got 657K???

    And Neighbours didn’t make the top 100???

    Oh dear.

  18. Louise January 16, 2011 at 1:27 pm -

    Well done Nine News Brisbane for the win!

  19. Ellie January 16, 2011 at 12:41 pm -

    It will be interesting to see how it unfolds post floods, but all I can see is ELEVEN taking share away from TEN. Isn’t the idea supposed to be by introducing another channel that they increase their market share, not just halve their current share???

  20. jay jay January 16, 2011 at 12:34 pm -

    ABC beat TEN for the second week in a row. Their extended news from 6pm-7pm to cover the floods failed miserably. I think people need to take their rose coloured glasses off when it comes to TEN and actually look at how badly they are performing. They only get good numbers when Masterchef is on.

  21. Craig January 16, 2011 at 12:14 pm -

    ITA The Gadget Show is crap (for our market) its clearly aimed at UK audiance and how old is it with the ‘new’ iPhone which has been around for months now. I was hoping for a local tech show and up-to-date. Thank good for BBC World and Click!

    FYI you can watch it online from the BBC site if you don’t have Pay TV.

    As for other things I think Nine has had some of the best coverage, but what I’m hating is how they all seam to recycle the same clips over and over. And it is getting a bit tiring the endless ongoing coverage.

    Do we know if Brisbane was down in the rating due to the flood and power outages?

    Good on ch11 and it’s great line up, sure to help TEN in the overall ratings in a few weeks time.

  22. James Styles January 16, 2011 at 11:45 am -

    Get rid of the Gadget Show Network Ten, the shows rating nowhere.

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