Nine wins Week 2 -but it’s all about ABC beating TEN.

By David Knox on January 9, 2011 / Filed Under News 20

Week 2 of 2011 has gone to the Nine Network, its third win in summer ratings. Last week Nine even enjoyed a rare win in the city of Adelaide, which traditionally swings to Seven.

But the real news of the week was another victory for the ABC over the TEN Network.

The public broadcaster bettered the commercial on 5 of 7 nights, aided by four channels over two. On Saturday night TEN’s simulcast of the Hopman Cup final (which the ABC had dumped) cost it dearly -TEN’s primary channel was beaten by both GO! and SBS1.

The launch of ELEVEN this Tuesday cannot come soon enough, to help address the channel imbalance.

Network:
Nine: 31.1
Seven: 29.3
ABC: 17.2
TEN: 15.2
SBS: 7.2

Primary Channels:
Nine: 21.2
Seven: 20.0
ABC1: 13.5
TEN: 12.6
SBS1: 6.2

Digital Channels:
7TWO / GO!: 5.7
GEM: 4.1
7mate: 3.6
ONE: 2.7
ABC2: 2.3
SBS2: 1.0
ABC News 24: 0.8
ABC3: 0.7

Nine cleaned up in all three demos: 16-39, 18-49 and 25-54.

Nine was first on Wednesday, Thursday, Friday and Saturday with Seven winning Sunday and Monday. The ABC beat TEN on Sunday, Monday, Wednesday, Friday and Saturday.

Nine won Sydney, Melbourne, Brisbane and Adelaide. Seven’s only city win was in ever-loyal Perth.

Seven News was the #1 show of the week.

Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Seven News Seven 1,354,000 340,000 387,000 276,000 154,000 197,000
2 Seven News – Sun Seven 1,229,000 289,000 383,000 290,000 93,000 174,000
3 Nine News Nine 1,210,000 342,000 405,000 244,000 121,000 98,000
4 Today Tonight Seven 1,167,000 310,000 331,000 232,000 138,000 156,000
5 Nine News Sunday Nine 1,061,000 319,000 372,000 170,000 126,000 73,000
6 Seven News – Sat Seven 1,047,000 221,000 287,000 275,000 99,000 165,000
7 Nine News Saturday Nine 1,040,000 277,000 375,000 194,000 112,000 83,000
8 A Current Affair Nine 1,036,000 283,000 361,000 217,000 93,000 82,000
9 Better Homes And Gardens Summer Seven 970,000 281,000 263,000 173,000 124,000 130,000
10 ABC News ABC1 948,000 270,000 256,000 180,000 107,000 135,000
11 ABC News-Sa ABC1 880,000 226,000 260,000 185,000 105,000 104,000
12 Midsomer Murders Rpt ABC1 876,000 216,000 273,000 149,000 120,000 119,000
13 Grumpy Guide To… ABC1 868,000 236,000 270,000 162,000 72,000 127,000
14 Billy Connolly: Journey To The Edge Of The World Seven 862,000 202,000 283,000 182,000 93,000 102,000
15 Modern Family Wed Rpt Ten 855,000 261,000 297,000 135,000 55,000 107,000
16 Criminal Minds-Wed (R) Seven 843,000 247,000 273,000 178,000 72,000 72,000
17 Border Patrol Seven 839,000 217,000 270,000 174,000 97,000 81,000
18 Customs Nine 829,000 226,000 256,000 173,000 89,000 84,000
19 Medical Emergency Seven 828,000 213,000 253,000 180,000 95,000 86,000
20 Criminal Minds-Mon (R) Seven 813,000 245,000 250,000 148,000 86,000 84,000
21 Nine Afternoon News Nine 795,000 274,000 284,000 138,000 100,000 ***
22 The Big Bang Theory Nine 771,000 162,000 296,000 198,000 53,000 61,000
23 Ten News At Five Ten 768,000 199,000 217,000 149,000 86,000 117,000
24 ICU Seven 762,000 220,000 231,000 140,000 94,000 78,000
25 Raising Hope Ten 760,000 192,000 281,000 129,000 72,000 85,000
26 ABC News-Su ABC1 749,000 217,000 182,000 153,000 78,000 119,000
27 The 7pm Project Ten 743,000 198,000 244,000 155,000 71,000 74,000
28 Law And Order: Svu Rpt Ten 735,000 221,000 211,000 136,000 79,000 88,000
29 Qi ABC1 731,000 226,000 214,000 127,000 77,000 87,000
30 Australia’s Funniest Home Videos – Summer Edition Nine 730,000 183,000 228,000 159,000 72,000 87,000
31 Bondi Vet Rpt Ten 727,000 185,000 221,000 157,000 79,000 86,000
32 Hot Seat Nine 725,000 223,000 217,000 160,000 78,000 47,000
33 Bondi Vet Ep 2 Rpt Ten 724,000 202,000 202,000 147,000 77,000 96,000
34 7.30 Report Summer Edition ABC1 722,000 199,000 210,000 140,000 78,000 94,000
35 CSI: Crime Scene Investigation Nine 712,000 142,000 292,000 104,000 99,000 76,000
36 M-Strictly Ballroom ABC1 705,000 199,000 213,000 103,000 68,000 123,000
37 Two And A Half Men -Ep2 Nine 705,000 149,000 259,000 133,000 74,000 90,000
38 Stephen Fry In America Rpt ABC1 691,000 176,000 218,000 110,000 87,000 101,000
39 Two And A Half Men Nine 690,000 193,000 244,000 135,000 62,000 56,000
40 How I Met Your Mother-Summer Seven 689,000 184,000 213,000 135,000 75,000 82,000
41 Talkin’ ‘Bout Your Generation Tues Rpt Ten 689,000 209,000 199,000 144,000 52,000 86,000
42 The Ashes: Fifth Test – Australia V England Session 2 Nine 684,000 202,000 219,000 116,000 66,000 81,000
43 Bed Of Roses S3 ABC1 681,000 164,000 234,000 125,000 88,000 70,000
44 Animal Squad Seven 678,000 189,000 219,000 122,000 73,000 75,000
45 CSI: Ny Nine 674,000 194,000 245,000 81,000 90,000 64,000
46 Bones (R) Seven 674,000 183,000 219,000 118,000 72,000 82,000
47 South Pacific ABC1 671,000 196,000 181,000 127,000 68,000 99,000
48 I Shouldn’t Be Alive Seven 665,000 181,000 212,000 95,000 65,000 111,000
49 Top Gear Nine 660,000 169,000 234,000 128,000 59,000 71,000
50 Ten News At Five Sun Ten 658,000 205,000 132,000 151,000 60,000 110,000
51 Coastwatch Seven 656,000 117,000 190,000 179,000 89,000 81,000
52 High Road Low Road Seven 654,000 178,000 194,000 158,000 63,000 61,000
53 CSI: Miami Nine 653,000 216,000 200,000 91,000 84,000 62,000
54 Australia’s Funniest Home Videos – Daily Edition Nine 626,000 174,000 223,000 123,000 53,000 53,000
55 No Leave No Life Seven 625,000 146,000 180,000 158,000 49,000 91,000
56 The Mentalist Nine 624,000 169,000 231,000 101,000 59,000 64,000
57 Modern Family Sun Rpt Ten 609,000 154,000 195,000 123,000 63,000 74,000
58 The Middle Nine 596,000 177,000 210,000 106,000 52,000 52,000
59 Minute To Win It-Usa Seven 590,000 152,000 191,000 116,000 54,000 77,000
60 60 Minutes Nine 582,000 158,000 184,000 119,000 51,000 70,000
61 NCIS: Los Angeles Rpt Ten 576,000 176,000 163,000 99,000 71,000 67,000
62 Collision ABC1 574,000 141,000 177,000 94,000 72,000 90,000
63 NCIS Fri Rpt Ten 570,000 130,000 180,000 103,000 78,000 79,000
64 Glee Mon Rpt Ten 567,000 168,000 174,000 104,000 50,000 70,000
65 Two And A Half Men -Ep1 Nine 565,000 130,000 203,000 102,000 62,000 68,000
66 M-Because I Said So Seven 564,000 157,000 195,000 91,000 48,000 73,000
67 Outlaw Seven 557,000 148,000 211,000 87,000 60,000 51,000
68 CSI: Miami -Ep1 Nine 554,000 144,000 213,000 92,000 57,000 49,000
69 Motorway Patrol Nine 554,000 116,000 263,000 87,000 36,000 51,000
70 Undercover Boss Rpt Ten 551,000 135,000 197,000 119,000 46,000 53,000
71 The Cube Nine 547,000 136,000 165,000 131,000 48,000 68,000
72 The Ashes: Fifth Test – Australia V England Session 1 Nine 543,000 160,000 165,000 99,000 51,000 67,000
73 The Simpsons Fri Ep 2 Ten 533,000 136,000 206,000 64,000 53,000 74,000
74 Random Acts Of Kindness Nine 525,000 168,000 177,000 72,000 79,000 29,000
75 Deal Or No Deal-Summer Seven 524,000 143,000 150,000 100,000 66,000 65,000
76 50 To 1 Nine 523,000 138,000 183,000 84,000 69,000 49,000
77 Most Shocking: Top 20 Seven 523,000 124,000 170,000 81,000 65,000 82,000
78 Poh’s Kitchen Rpt ABC1 497,000 124,000 188,000 79,000 49,000 57,000
79 The Cricket Show Nine 497,000 131,000 174,000 89,000 42,000 60,000
80 Chopper Rescue Rpt ABC1 493,000 141,000 139,000 109,000 48,000 55,000
81 The Simpsons Fri Ten 483,000 140,000 178,000 80,000 43,000 43,000
82 Just For Laughts: Best Of British Rpt Ten 479,000 99,000 147,000 110,000 58,000 65,000
83 Conspiracy Theory Nine 477,000 130,000 190,000 75,000 36,000 46,000
84 Jamie’s Thirty Minute Meals Ten 475,000 129,000 161,000 74,000 54,000 56,000
85 Maverick Nine 472,000 94,000 193,000 77,000 55,000 53,000
86 The Simpsons Sun Ep 2 Ten 470,000 136,000 127,000 98,000 59,000 50,000
87 Who Do You Think You Are? SBS ONE 464,000 133,000 134,000 79,000 53,000 65,000
88 CSI: Miami -Ep2 Nine 461,000 123,000 168,000 80,000 47,000 43,000
89 ABC News Up-Date ABC1 459,000 120,000 128,000 87,000 49,000 74,000
90 Rules Of Engagement Sun Ten 457,000 133,000 138,000 66,000 52,000 67,000
91 Cold Case Nine 455,000 135,000 186,000 41,000 58,000 35,000
92 M-Derailed Seven 450,000 107,000 156,000 69,000 62,000 57,000
93 M-My Boy Jack Seven 448,000 126,000 108,000 83,000 52,000 80,000
94 Sports Tonight Sun Ten 443,000 139,000 93,000 94,000 46,000 73,000
95 NCIS: Los Angeles Wed Rpt Ten 441,000 103,000 164,000 72,000 35,000 67,000
96 Embarrassing Bodies Nine 438,000 90,000 181,000 56,000 56,000 55,000
97 M-Sneakers Seven 438,000 115,000 144,000 85,000 25,000 70,000
98 Best Of Gardening Australia ABC1 435,000 96,000 163,000 74,000 64,000 38,000
99 The Bionic Vet ABC1 435,000 105,000 151,000 75,000 42,000 62,000
100 City Homicide-Wed (R) Seven 423,000 133,000 158,000 61,000 40,000 32,000

ASTRA Week 2

Week 2

20 Comments »

  1. Donald January 11, 2011 at 3:35 am -

    John, One made money in it’s first yer of operation, and is ahead of expectations, so how can you call that a failure? They’re not channel 9, it’s not all about being #1.

    For those commenting on music and MTV – unfortunately MTV doesn’t play music! It’s endless reality shows. It’s been many years since it was last anything resembling a music channel. I’m in favour of a music channel, but against “MTV style programming” – no thanks.

    Tony, 10 have shown much more commitment to sport than 7 or 9 have. Compare One’s F1 coverage with what 9 used to do.

    As for Hopman Cup, there was different content on 10 early in the night – it was only on both channels later at night. I suspect Ten wanted to do this (have exclusive live coverage on One) to increase One’s exposure now that is is HD-only (and the ratings show this to have worked).

  2. Armchair Analyst January 10, 2011 at 2:08 pm -

    Yeah i too didnt understand why the Hopman Cup Final was simulcast on both ten and ONE HD didnt make sense. Yes 11 will be a saving grace for TEN if the content is watched.

  3. Jeremy January 10, 2011 at 11:01 am -

    Surely the number of people that have no access to digital is smaller than the number of people with digital that would have watched another show on Ten, had it been provided.

    Where not mandated, I don’t understand channels throwing away ratings to show the same sport on two channels. If they must – put different content on ten – but provide brief updates in ad breaks for how it is going, and a tease to switch to One HD if you want to watch the whole match.

  4. bindi January 9, 2011 at 10:55 pm -

    Is there more Hopman next week? laugh if Eleven beats 10 too!

  5. Secret Squïrrel January 9, 2011 at 10:25 pm -

    @John – you’re obviously guessing when you say that and as far as I and *all* of my friends are concerned, none of us are sports nuts, we don’t have PayTV, but we watch a decent amount on One. We all hope it stays. I’m not against a music channel either but not if it just consists of the manufactured pap or middle-of-the-road “classic” rock that’s currently clogging up commercial FM radio.

  6. wamdue January 9, 2011 at 10:14 pm -

    the scheulde of CBS repeats had better be a hit of TEN is going to be in trouble.

    Everybody Loves Raymond repeats at 7pm is hardly inspiring.

  7. David Knox January 9, 2011 at 6:56 pm -

    Best solution for Hopman final is to schedule for ONE and if Australia makes the final to add a TEN simulcast. In any case there will only be two more years when that’s even necessary.

  8. JamesJ January 9, 2011 at 6:52 pm -

    @FJ
    the ABC didn’t want it because they were focussing on regional and women’s sport, which I assume is why we saw women’s soccer on the ABC a few weeks ago.

    I’m really glad Ten bought it, but it really needs to be a One property, not only because those ratings are terrible for a main channel, but OK for a digital, but also because it’s suicide in this environment to only show one program across your network.

  9. Tony January 9, 2011 at 5:56 pm -

    I think the simple comment to make is that a digital sports channel is required…it just should’nt be run by the ten network

  10. 60 year old who loves MTV January 9, 2011 at 5:12 pm -

    *As for a ‘Video Hits channel with MTV style content’…yeah, if there is a market for it, you know, like sport!!!*

    Yes there is a market for MTV! Not every one watches Sport. I dont, my friends dont, but we are music fans.
    And another thing, why bother getting ‘second’ channels if all they do is give reruns of age old sitcoms. There’s hardly any new content on Australian TV. And who wants to watch a movie on a commercial channel anyway, which gets interrupted every 15 minutes.
    The only TV I watch in recent times is ABC and SBS.

  11. John W January 9, 2011 at 4:31 pm -

    No sign of The Trophy Room in the top 100?

  12. FJ January 9, 2011 at 4:29 pm -

    But the recent poll here had Ten cleaning up. The Ten fans must be in shock.

    No idea why they showed the Hopman Cup. ABC and Fox didn’t want it.

    Epic fail again from Ten.

  13. Sall January 9, 2011 at 3:54 pm -

    shows that 9 gets better ratings without Hey Hey on saturdays….

  14. Ann January 9, 2011 at 3:44 pm -

    Not good news for new TEN owners

  15. Timmuh January 9, 2011 at 3:44 pm -

    One will rate higher as the current sports rights deals with Fox disappear and they can bid to get live EPL, etc, and other things which are Fox exclusive. They will always have bad days and nights, but also get some huge numbers at other toimes of the week when they can buy more stuff that is currently tied to Fox alone. That’s why Packer the Lesser wants to shut it down, its a direct threat to the main reason people subscribe to Foxtel.

  16. A. January 9, 2011 at 3:24 pm -

    I’ll admit I wish Ten had mirrored Ten HD on SD like they did the sports channel then more people could of watched it. Including me as at the time I only had access to SD Digital. Ironically the person in the house that is interested in sport (we don’t have Pay TV) only now has access to a HD/SD/Analogue TV. So it would of been better for everybody. Oh well at least it’s happening now i.e. Eleven. Good luck on the first week. I’ll be watching.

  17. koverstreet January 9, 2011 at 1:59 pm -

    After a slow start GEM seems to be doing very well.

    And I’m sure Ch 11 will give 10s share a nice boost next week.

  18. Battlestar January 9, 2011 at 1:37 pm -

    Sorry John, but you are wrong.

    I Don’t have ESPN and FoxSports, nor will I get them. For the most part, One has done well, but could do more like US Collage Gridiron (Last year was Great!!!!), and hopefuly the NHL (Ice Hockey). One just has to learn what sports are Duds, like Tennis!

    As for a ‘Video Hits channel with MTV style content’…yeah, if there is a market for it, you know, like sport!!!

  19. Craig January 9, 2011 at 1:28 pm -

    Sorry John I doubt ONE will go away from sports any time soon, but it really needs more high profile events, the F1 alone is not cutting it.

    As for TEN as a network, I’m sure they wish they could have had ch11 up sooner and next Tuesday can’t come soon enough!

  20. John January 9, 2011 at 12:55 pm -

    One is a failure. The people that want to watch sport have ESPN and FoxSports. Ditch the sport and make it a Video Hits channel with MTV style content.

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