Lockie Leonard wins at AIMIA Awards
Lockie Leonard's "Crash the Show" contest, which saw viewers appear in an episode, has helped it win an interactive media award.
- Published by David Knox
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An online campaign for Lockie Leonard has been awarded at the Australian Interactive Media Industry Association’s 2011 Awards.
Lockie Leonard picked up the Best Cross-Platform award at the 17th annual awards recently. The children’s show, based on Tim Winton’s acclaimed books, aired on the Nine Network.
The online campaign was designed by Tequila\ for Goalpost Pictures Australia. A “Crash the Show” contest allowed viewers a chance to be in an episode. Episodes were shot so that user-generated content could be added into the show during post production. Competition winners appeared in the show next to their favourite characters.
The online campaign spread across Facebook, MySpace, Twitter, iTunes and ninemsn.
Amongst the other winners at AIMIA, Zapruder’s Other Films also saw its Tunnel Movie campaign win Best use of Social Media, Word of Mouth or Viral. It was produced by DLSHS Agency with Distracted Media.
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