Rafters exit wins the week, and leaves window of opportunity

By David Knox on March 20, 2011 / Filed Under News 14

The “final episode” of Packed to the Rafters pulled 1.7m viewers and was the #1 show of the week. It again helped Seven dominate the ratings -but now there is a window of opportunity for its rival networks.

This week Seven premieres Winners and Losers in the 8:30 Tuesday timeslot, and while it is likely to debut well, the real test will come a week later to see how much of the audience returns. Unless it pulls similar numbers to Rafters Seven’s shares may not be so high.

Seven again had a dominant week with 8 of the week’s Top 10 shows and wins in channels, demos and cities.  Nine topped Seven on 3 nights, its best tally in the ratings so far this year -but it still has much ground to make up in shares.

Network:
Seven: 31.0
Nine: 27.0
TEN: 19.8
ABC: 16.7
SBS: 5.5

Primary Channel:
Seven: 23.0
Nine: 19.9
TEN: 15.1
ABC1: 13.1
SBS1: 4.9

Digital Channels:
7TWO: 4.4
GO!: 4.2
ELEVEN: 3.6
7mate: 3.5
GEM: 2.9
ABC2: 2.0
ABC NEWS 24: 1.1
ONE: 1.1
SBS2: 0.7
ABC3: 0.5

Seven again won key demos 16-39, 18-49 and 25-54.

Seven won all 5 cities.

Seven was first on Monday, Tuesday, Wednesday and Saturday. Nine won Sunday, Thursday and Friday. The ABC beat TEN on Saturday.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Packed To The Rafters Seven 1,709,000 456,000 545,000 311,000 201,000 195,000
2 My Kitchen Rules-Tue Seven 1,425,000 377,000 476,000 264,000 155,000 152,000
3 My Kitchen Rules-Mon Seven 1,373,000 335,000 403,000 288,000 160,000 187,000
4 My Kitchen Rules-Wed Seven 1,360,000 360,000 427,000 249,000 170,000 155,000
5 Seven News – Sun Seven 1,264,000 285,000 345,000 336,000 120,000 177,000
6 Seven News Seven 1,219,000 303,000 332,000 244,000 141,000 199,000
7 Criminal Minds Seven 1,215,000 376,000 338,000 197,000 156,000 148,000
8 Nine News Sunday Nine 1,204,000 382,000 406,000 201,000 114,000 101,000
9 Seven News – Sat Seven 1,174,000 293,000 270,000 290,000 140,000 182,000
10 60 Minutes Nine 1,163,000 321,000 343,000 274,000 113,000 112,000
11 Today Tonight Seven 1,139,000 300,000 304,000 234,000 126,000 175,000
12 Nine News Nine 1,082,000 314,000 352,000 233,000 102,000 81,000
13 The Force – Behind The Line Seven 1,079,000 278,000 342,000 201,000 83,000 175,000
14 NCIS Ten 1,067,000 296,000 301,000 204,000 116,000 150,000
15 Border Security – Australia’s Front Line Seven 1,057,000 294,000 307,000 235,000 78,000 143,000
16 Conviction Kitchen-Mon Seven 1,033,000 279,000 329,000 192,000 120,000 112,000
17 Glee Ten 1,032,000 246,000 352,000 216,000 65,000 154,000
18 New Tricks ABC1 1,026,000 277,000 310,000 165,000 126,000 148,000
19 Better Homes And Gardens Seven 1,013,000 285,000 333,000 150,000 118,000 127,000
20 Two And A Half Men Nine 1,005,000 268,000 395,000 178,000 64,000 100,000
21 ABC News-Sa ABC1 1,001,000 263,000 287,000 201,000 114,000 137,000
22 A Current Affair Nine 983,000 288,000 341,000 195,000 81,000 77,000
23 The Big Bang Theory Nine 979,000 232,000 374,000 207,000 63,000 103,000
24 The Biggest Loser Families – Weigh-In & Elimination Ten 962,000 251,000 301,000 242,000 60,000 109,000
25 ABC News-Su ABC1 960,000 262,000 228,000 229,000 84,000 156,000
26 The Biggest Loser Families – Contest Ten 951,000 227,000 324,000 190,000 83,000 128,000
27 ABC News ABC1 949,000 255,000 299,000 151,000 101,000 143,000
28 Home And Away Seven 940,000 272,000 237,000 201,000 122,000 108,000
29 The Farmer Wants A Wife Nine 934,000 235,000 346,000 161,000 115,000 77,000
30 Modern Family Ten 929,000 255,000 298,000 193,000 54,000 130,000
31 Sunday Night Seven 927,000 205,000 271,000 246,000 77,000 128,000
32 The Biggest Loser Families – Temptation Ten 924,000 233,000 292,000 201,000 73,000 124,000
33 Nine News Saturday Nine 917,000 224,000 337,000 183,000 100,000 73,000
34 Agatha Christie’s Miss Marple ABC1 916,000 248,000 250,000 180,000 91,000 147,000
35 Talkin’ ‘Bout Your Generation Ten 905,000 275,000 284,000 155,000 81,000 110,000
36 Bondi Rescue Ten 905,000 286,000 227,000 208,000 62,000 121,000
37 Bones (R) Seven 890,000 301,000 198,000 194,000 80,000 115,000
38 The Mentalist Nine 889,000 253,000 309,000 175,000 69,000 83,000
39 How I Met Your Mother-Ep.2 Seven 884,000 270,000 230,000 175,000 87,000 123,000
40 CSI: Crime Scene Investigation Nine 864,000 207,000 303,000 139,000 114,000 101,000
41 RBT Nine 837,000 198,000 300,000 166,000 87,000 85,000
42 Customs Nine 833,000 206,000 320,000 156,000 79,000 71,000
43 Australian Story ABC1 832,000 237,000 252,000 146,000 85,000 113,000
44 NCIS Rpt Ten 822,000 260,000 226,000 118,000 110,000 107,000
45 Doc Martin Rpt ABC1 814,000 234,000 219,000 170,000 79,000 112,000
46 The Biggest Loser Families – Challenge Ten 800,000 182,000 248,000 168,000 82,000 119,000
47 This Is Your Life Nine 799,000 231,000 280,000 135,000 69,000 83,000
48 Grey’s Anatomy Seven 787,000 209,000 228,000 159,000 97,000 94,000
49 M-Bedtime Stories Seven 786,000 191,000 209,000 172,000 94,000 119,000
50 Brothers & Sisters Seven 776,000 245,000 250,000 126,000 67,000 87,000
51 $#*! My Dad Says Nine 773,000 216,000 306,000 117,000 52,000 82,000
52 How I Met Your Mother Seven 761,000 221,000 197,000 157,000 80,000 106,000
53 Attenborough’s Journey ABC1 757,000 208,000 205,000 160,000 66,000 118,000
54 Ten News At Five Ten 755,000 208,000 238,000 121,000 77,000 111,000
55 Top Gear Nine 749,000 189,000 263,000 146,000 69,000 82,000
56 The 7pm Project Ten 745,000 170,000 269,000 154,000 57,000 95,000
57 7.30 Special ABC1 742,000 205,000 220,000 146,000 77,000 95,000
58 RPA Where Are They Now? Nine 737,000 170,000 276,000 123,000 102,000 66,000
59 Mike & Molly Nine 736,000 186,000 276,000 142,000 51,000 81,000
60 Getaway Nine 726,000 195,000 246,000 127,000 80,000 77,000
61 House Mon Ten 702,000 162,000 236,000 137,000 71,000 97,000
62 Adam Hills In Gordon St Tonight ABC1 701,000 165,000 227,000 158,000 71,000 81,000
63 7.30 ABC1 688,000 199,000 213,000 116,000 70,000 90,000
64 Parenthood Seven 676,000 200,000 255,000 98,000 51,000 73,000
65 Harry’s Law Nine 672,000 215,000 245,000 102,000 44,000 65,000
66 Gardening Australia ABC1 667,000 174,000 180,000 157,000 88,000 68,000
67 City Homicide Seven 645,000 182,000 193,000 82,000 106,000 81,000
68 Hawaii Five-O Ten 643,000 186,000 154,000 173,000 54,000 75,000
69 Law And Order: SVU Ten 643,000 192,000 194,000 89,000 86,000 82,000
70 Castle Seven 640,000 212,000 165,000 112,000 63,000 88,000
71 Catalyst ABC1 628,000 167,000 189,000 116,000 72,000 85,000
72 Q&A ABC1 628,000 206,000 189,000 108,000 69,000 56,000
73 The Good Wife Ten 623,000 192,000 183,000 101,000 65,000 83,000
74 Nine’s Live Friday Night Football Nine 622,000 347,000 *** 275,000 *** ***
75 The Footy Show Nine 609,000 145,000 267,000 70,000 74,000 53,000
76 Ten News At Five Sun Ten 601,000 143,000 211,000 105,000 59,000 83,000
77 Four Corners ABC1 596,000 152,000 202,000 102,000 57,000 84,000
78 Qi ABC1 590,000 208,000 183,000 72,000 60,000 67,000
79 Australia’s Funniest Home Videos Nine 588,000 143,000 203,000 147,000 77,000 17,000
80 Turn Back Time: The High Street ABC1 576,000 167,000 177,000 94,000 67,000 71,000
81 Two And A Half Men -Rpt Nine 569,000 194,000 252,000 *** 50,000 73,000
82 Desperate Housewives Seven 567,000 147,000 164,000 97,000 80,000 79,000
83 Modern Family Wed Rpt Ten 564,000 126,000 203,000 103,000 48,000 84,000
84 Strike Back ABC1 552,000 137,000 159,000 125,000 58,000 74,000
85 A Current Affair -Sunday Nine 552,000 222,000 *** 168,000 75,000 86,000
86 Media Watch ABC1 543,000 155,000 188,000 90,000 52,000 59,000
87 Hot Seat Nine 529,000 148,000 156,000 138,000 53,000 34,000
88 Good News Week Ten 526,000 99,000 178,000 85,000 84,000 79,000
89 How Earth Made Us ABC1 524,000 164,000 169,000 76,000 55,000 60,000
90 Undercover Boss Fri Ten 518,000 106,000 173,000 97,000 72,000 70,000
91 Deal Or No Deal Seven 513,000 133,000 155,000 100,000 56,000 69,000
92 Modern Family Wed Ep 2 Rpt Ten 511,000 119,000 168,000 103,000 50,000 72,000
93 The Day The Earth Stood Still Ten 505,000 145,000 158,000 84,000 68,000 51,000
94 Frost On Parkinson Nine 491,000 139,000 177,000 66,000 53,000 56,000
95 M-Cast Away Seven 491,000 85,000 176,000 92,000 64,000 73,000
96 ICC World Cup Cricket 2011 – 1st Session Nine 488,000 120,000 171,000 90,000 55,000 52,000
97 Doctor Who’s Greatest Moments Cutdowns ABC1 467,000 117,000 132,000 92,000 52,000 74,000
98 M-The Green Mile Seven 460,000 116,000 154,000 82,000 58,000 51,000
99 Lie To Me Wed Ten 456,000 116,000 157,000 81,000 45,000 57,000
100 Laid ABC1 450,000 111,000 165,000 71,000 50,000 53,000

Week 12

14 Comments »

  1. Melinda March 29, 2011 at 7:12 pm -

    I need Packed to the rafters!!!! i know me and all my friends love packed to the rafters allooot more than winners and losers you can run both shows but Please don’t take out time slot or day i loved it and i need it :D

  2. David Knox March 23, 2011 at 1:29 am -

    Back in second half of the year.

  3. Roz March 23, 2011 at 1:25 am -

    What is happening with Packed to the Rafters? Is it ended for good or just having a break…bring it back on please

  4. Craig(Buzz) March 22, 2011 at 3:47 am -

    Signs are bad when they have continued to push this program back.It was going to be shown months ago.I feel channel 7 are worried about this one

  5. britneyfan March 20, 2011 at 9:36 pm -

    david talking about australia got talnet
    when will that be back on tv??
    i just got back from the perth show and it was quite good and the warm up guy was great So funny

  6. Madame Tango March 20, 2011 at 6:15 pm -

    A Country Practise was alway double eps and Blue Heelers started like that. Can’t see it being any different this time!

  7. DC March 20, 2011 at 3:24 pm -

    The double episodes of W+L for week 2 is a bad idea….its too early to be slamming out double episodes of something like that. The audience needs little bites to try before they get handed a huge slice of something they may not like yet!

  8. David Knox March 20, 2011 at 1:04 pm -

    Blue Heelers used to play on other nights, ie. Wednesday, but even I can’t remember which years. AGT also spilled over into the 8:30 Tuesday slot. I agree it has been dominant for Seven with NCIS and The Bill two other consistent performers there.

  9. Brenton March 20, 2011 at 12:22 pm -

    W&L will do well even if it’s not the best show. 7 have dominated 8:30 Tuesday since 1994. Tuesday 1994-1997 – Blue Heelers.
    1998-2004 – All Saints. 2004-2008 – Dancing With The Stars. 2008-Present -Packed To The Rafters. I think W&L will be no different and 7 now basically have 40 works worth of drama to fill the 8:30 timeslot like they did in the 90′s and most of 00′s.

  10. David Knox March 20, 2011 at 12:02 pm -

    Craig W&L is double for next week.

  11. Jerome March 20, 2011 at 11:54 am -

    Criminal minds is doing very well when you look at it through the weekly rankings.

    I think W&L can probably premiere very well maybe 1.65mil but week 2 there is a double episode which is a poisoned chalice that has killed blue bloods, Hawaii five-o, the mentalist and will probably be worse for a serial drama.

    Million dollar drop will be another expensive flop for 9. Show might be ok but it has had the most unnapealing promotion since the apprentice Australia, and Eddie will be a major turnoff. The shows name is just asking for a mean headline.

  12. Ranco March 20, 2011 at 11:53 am -

    As long winners and losers was advertised heavily during rafters then it will do fine for the 1st ep.

  13. Craig March 20, 2011 at 11:48 am -

    I predict W&L will do well for the pilot but will go down to about 1 million in the following weeks, opening the way for Top Gear and NCIS to claw back some ratings.

    BTW wasn’t W&L meant to have a double ep pilot so no Parenthood, just asking as the online guides have just one ep listed at 8:30-9:30.

  14. Adam March 20, 2011 at 11:23 am -

    I have no doubt that Winners & Losers will do quite well

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