Seven still winners as Nine, TEN lose ratings week.

By David Knox on March 27, 2011 / Filed Under News 18

For the seventh week in a row Seven’s raid on the TV ratings continues, led by its newest drama, the aptly titled Winners and Losers. It sums up the state of play rather well.

1.61m viewers tuned in to sample the new drama,  resulting in mostly positive feedback. It ruled a top ten dominated by Seven programmes.

There wasn’t much change in shares for Nine and TEN. The former lose a few points from the preceding week while the latter gained slightly, largely due to sports and a lift by ONE.

Nine’s new game show premiere The Million Dollar Drop saw it average at 879,000 across two nights, but without Melbourne in its second outing. Hungry Beast premiered to 435,000 for ABC1 scraping into the week’s top 100 shows.

Network:
Seven: 30.9
Nine: 26.6
TEN: 20.6
ABC: 16.6
SBS: 5.3

Primary channel:
Seven: 23.2
Nine: 19.5
TEN: 15.5
ABC1: 13.2
SBS1: 4.5

Multichannel:
7TWO: 4.4
GO!: 4.3
7mate: 3.3
ELEVEN: 3.3
GEM: 2.8
ABC2: 1.8
ONE: 1.8
ABC News 24: 1.1
SBS2: 0.8
ABC3: 0.5

Seven again took out the key demos 16 – 39, 18 – 49 and 25 – 54.

Seven won from Monday to Saturday while Nine was first on Sunday night. Saturday’s sports and politics saw TEN take second place, while ABC was third and Nine fell to fourth.

Seven dominated in all cities excepted Brisbane which fell to Nine.

Neighbours was the top ranking show on multichannels with 343,000 viewers.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Winners & Losers Seven 1,611,000 387,000 570,000 269,000 175,000 209,000
2 My Kitchen Rules-Tue Seven 1,552,000 418,000 481,000 271,000 165,000 216,000
3 Seven News – Sun Seven 1,419,000 343,000 364,000 332,000 155,000 225,000
4 My Kitchen Rules-Mon Seven 1,391,000 382,000 408,000 259,000 162,000 181,000
5 Nine News Sunday Nine 1,383,000 530,000 357,000 272,000 134,000 89,000
6 My Kitchen Rules-Wed Seven 1,333,000 365,000 397,000 235,000 159,000 178,000
7 The Force – Behind The Line Seven 1,304,000 403,000 377,000 203,000 123,000 198,000
8 Border Security – Australia’s Front Line Seven 1,234,000 370,000 362,000 211,000 127,000 164,000
9 60 Minutes Nine 1,218,000 335,000 368,000 270,000 130,000 116,000
10 A Current Affair -Sunday Nine 1,200,000 421,000 339,000 257,000 107,000 76,000
11 Seven News Seven 1,199,000 290,000 342,000 222,000 152,000 192,000
12 Two And A Half Men -Ep2 Nine 1,171,000 344,000 403,000 219,000 99,000 105,000
13 Criminal Minds Seven 1,170,000 308,000 343,000 199,000 137,000 182,000
14 Today Tonight Seven 1,168,000 295,000 338,000 215,000 144,000 177,000
15 Two And A Half Men -Ep1 Nine 1,126,000 333,000 396,000 205,000 96,000 97,000
16 Midsomer Murders ABC1 1,119,000 280,000 337,000 188,000 132,000 181,000
17 Better Homes And Gardens Seven 1,107,000 272,000 408,000 157,000 130,000 140,000
18 NCIS Ten 1,103,000 291,000 323,000 200,000 123,000 167,000
19 New Tricks ABC1 1,085,000 292,000 361,000 177,000 115,000 139,000
20 Seven News – Sat Seven 1,044,000 282,000 293,000 241,000 95,000 132,000
21 Sunday Night Seven 1,037,000 259,000 315,000 198,000 124,000 141,000
22 Nine News Nine 1,035,000 306,000 303,000 238,000 112,000 75,000
23 The Big Bang Theory -Tue Nine 1,029,000 282,000 320,000 250,000 71,000 105,000
24 The Biggest Loser Families – Weigh-In & Elimination Ten 1,017,000 244,000 318,000 247,000 82,000 125,000
25 Modern Family Ten 1,010,000 248,000 374,000 195,000 70,000 123,000
26 A Current Affair Nine 990,000 297,000 328,000 198,000 90,000 77,000
27 Customs Nine 982,000 295,000 275,000 229,000 99,000 84,000
28 The Biggest Loser Families – Temptation Ten 977,000 238,000 305,000 232,000 81,000 121,000
29 Glee Ten 972,000 246,000 374,000 169,000 52,000 132,000
30 Conviction Kitchen-Mon Seven 959,000 306,000 294,000 159,000 99,000 100,000
31 How I Met Your Mother-Ep.2 Seven 959,000 261,000 287,000 180,000 90,000 140,000
32 Home And Away Seven 951,000 271,000 250,000 188,000 117,000 126,000
33 Talkin’ ‘Bout Your Generation Ten 946,000 238,000 314,000 178,000 98,000 119,000
34 ABC News ABC1 944,000 256,000 296,000 156,000 104,000 133,000
35 The Mentalist Nine 937,000 282,000 343,000 168,000 59,000 85,000
36 The Farmer Wants A Wife Nine 932,000 242,000 307,000 179,000 133,000 71,000
37 Bondi Rescue Ten 904,000 263,000 286,000 176,000 77,000 102,000
38 The Million Dollar Drop Nine 879,000 242,000 327,000 127,000 89,000 93,000
39 Grey’s Anatomy Seven 865,000 236,000 252,000 165,000 102,000 110,000
40 Bones (R) Seven 860,000 248,000 241,000 159,000 120,000 92,000
41 The Big Bang Theory Nine 854,000 216,000 323,000 170,000 68,000 77,000
42 The Biggest Loser Families – Challenge Ten 837,000 205,000 285,000 180,000 72,000 94,000
43 Nine News Saturday Nine 835,000 237,000 282,000 166,000 89,000 61,000
44 How I Met Your Mother Seven 835,000 227,000 241,000 171,000 78,000 117,000
45 ABC News-Su ABC1 813,000 241,000 216,000 160,000 77,000 119,000
46 City Homicide Seven 790,000 211,000 250,000 104,000 104,000 121,000
47 The Big Bang Theory -Tue Ep1 Nine 778,000 273,000 313,000 *** 70,000 122,000
48 Australian Story ABC1 776,000 235,000 222,000 147,000 71,000 101,000
49 Top Gear Nine 771,000 204,000 251,000 169,000 67,000 79,000
50 Human Planet ABC1 770,000 246,000 194,000 152,000 79,000 100,000
51 Brothers & Sisters Seven 767,000 263,000 256,000 78,000 84,000 86,000
52 House Mon Ten 764,000 198,000 235,000 132,000 79,000 120,000
53 Castle Seven 756,000 254,000 207,000 107,000 101,000 87,000
54 Four Corners ABC1 745,000 205,000 226,000 168,000 73,000 73,000
55 The 7pm Project Ten 721,000 158,000 271,000 144,000 62,000 86,000
56 RBT Nine 716,000 165,000 259,000 142,000 76,000 73,000
57 NCIS Rpt Ten 709,000 207,000 207,000 102,000 93,000 100,000
58 Ten News At Five Ten 706,000 194,000 231,000 112,000 69,000 99,000
59 Media Watch ABC1 696,000 220,000 207,000 140,000 65,000 63,000
60 Nine’s Live Friday Night Football Nine 695,000 380,000 *** 315,000 *** ***
61 Mike & Molly Nine 691,000 188,000 243,000 149,000 52,000 59,000
62 Parenthood Seven 681,000 180,000 282,000 87,000 61,000 72,000
63 Adam Hills In Gordon St Tonight ABC1 677,000 176,000 232,000 116,000 97,000 55,000
64 Getaway Nine 674,000 194,000 233,000 113,000 87,000 48,000
65 The Biggest Loser Families – Contest Ten 670,000 212,000 *** 231,000 97,000 129,000
66 ABC News-Sa ABC1 662,000 *** 296,000 187,000 73,000 106,000
67 Whitechapel ABC1 658,000 158,000 219,000 135,000 70,000 77,000
68 7.30 ABC1 655,000 195,000 191,000 116,000 73,000 81,000
69 ABC News Up-Date ABC1 652,000 185,000 162,000 129,000 66,000 110,000
70 Hawaii Five-O Ten 645,000 197,000 180,000 136,000 58,000 73,000
71 Doc Martin Rpt ABC1 642,000 38,000 237,000 189,000 62,000 116,000
72 The Footy Show Nine 639,000 119,000 314,000 72,000 87,000 47,000
73 Catalyst ABC1 636,000 167,000 178,000 147,000 61,000 83,000
74 Harry’s Law Nine 636,000 215,000 244,000 79,000 47,000 52,000
75 Q&A ABC1 631,000 226,000 163,000 117,000 70,000 55,000
76 Desperate Housewives Seven 630,000 215,000 181,000 82,000 69,000 82,000
77 Seven’s AFL: Rnd 1: Geelong Vs St Kilda Seven 624,000 12,000 404,000 11,000 118,000 79,000
78 Seven’s V8 Supercars Round 2: Clipsal 500 – D2 Seven 620,000 145,000 121,000 153,000 153,000 47,000
79 Seriously Funny – Comedy Gala Gold Ten 607,000 146,000 194,000 114,000 58,000 94,000
80 Australia’s Funniest Home Videos Nine 575,000 112,000 215,000 113,000 73,000 62,000
81 Two And A Half Men -Rpt Nine 569,000 197,000 241,000 *** 60,000 70,000
82 Foreign Correspondent ABC1 563,000 205,000 126,000 121,000 54,000 57,000
83 Turn Back Time: The High Street ABC1 556,000 138,000 176,000 117,000 62,000 63,000
84 Qi ABC1 549,000 203,000 156,000 60,000 57,000 73,000
85 Hot Seat Nine 543,000 153,000 153,000 146,000 58,000 34,000
86 M-Deja Vu Seven 539,000 151,000 152,000 101,000 60,000 76,000
87 Saturday Night AFL Ten 533,000 *** 229,000 99,000 106,000 100,000
88 Deal Or No Deal Seven 508,000 118,000 157,000 94,000 68,000 70,000
89 The New Inventors ABC1 508,000 128,000 166,000 96,000 71,000 48,000
90 Good News Week Ten 506,000 118,000 163,000 71,000 77,000 77,000
91 How Earth Made Us ABC1 499,000 201,000 144,000 61,000 53,000 40,000
92 Gardening Australia ABC1 499,000 *** 209,000 155,000 77,000 58,000
93 Strike Back ABC1 478,000 99,000 147,000 105,000 40,000 86,000
94 Thursday Night AFL Ten 474,000 *** 348,000 *** 79,000 47,000
95 Nine News: First At Five Nine 473,000 170,000 111,000 98,000 50,000 43,000
96 Ten News At Five Sun Ten 471,000 120,000 115,000 106,000 53,000 77,000
97 Nine’s Sunday Football Nine 440,000 281,000 *** 159,000 *** ***
98 Jamie’s Thirty Minute Meals Sun Ten 438,000 118,000 130,000 69,000 50,000 70,000
99 Antiques Roadshow Nine 437,000 127,000 128,000 88,000 55,000 39,000
100 Hungry Beast ABC1 435,000 134,000 141,000 94,000 38,000 28,000

Week 13

18 Comments »

  1. Carta March 29, 2011 at 12:41 am -

    Does 7 really need to show Winners & Losers Three times in seven days?! Also, why bother showing the episode again if they’re going to show ads for the next episode during the repeat? That kind of defeats the purpose.

  2. Darryn March 29, 2011 at 12:26 am -

    Gee goonies, ever figure you are the exception, not the norm. I mean TBBT and TG really does say it all

  3. Goonies March 28, 2011 at 3:49 pm -

    I so don’t get this. I watch TBBT & TG and that is all I watch in prime time on 7 and 9.

    I really wish there was a way to see what everyone is watching at one time not just the 5,000 ratings box peoples (of which I am one) because I am worried for the country if the likes of 7 are going to win every week with their lowest common denominator channel.

  4. Walter March 28, 2011 at 2:03 am -

    I don’t agree with your assesment of Rake, David. That lead character was very poorly drawn.

  5. Moe March 28, 2011 at 1:30 am -

    It seems that Seven keep winning weeks without even trying. I mean what interesting shows do Nine and Ten have this year that people are really waiting for? There really needs to be more Australian productions.

  6. Dylan Milton March 27, 2011 at 11:21 pm -

    There has been a lot of winging about no local produced productions. Seven is leading the way here. just look at M-F during these times only Australian produced shows air and this is only M-F

    Mon (aus produced (5:30 am – 12 pm, 3 – 10:30pm))
    Tues (aus produced (5:30 am – 12 pm , 3 – 9:30/10:30 pm ))
    Wed (aus produced (5:30 am – 12 pm , 3 – 8:30 pm, 9:30 – 10:30 pm))
    Thurs (aus Produced (5:30am – 12 pm, 3 – 7:30 pm))
    Fri (aus Produced (5:30 am – 12 pm, 3 – 11:45pm))

  7. David Knox March 27, 2011 at 9:21 pm -

    Rake? Tangle?

  8. Walter March 27, 2011 at 9:19 pm -

    I wish a show would come along that sets the bar higher.

  9. moog March 27, 2011 at 8:26 pm -

    I really enjoyed Winners and Losers. Great storyline and characters who seemed quite real!

  10. franz chong March 27, 2011 at 8:12 pm -

    At least Seven didn’t have to resort to importing American or Kiwi Drama to make up the local content.This winners and losers deserves to succeed.Not all of us like NCIS or Top Gear and would like an alternative that is not some heavy medical drama.It could be worse instead of W&L They could have put Grey’s Anatomy on to fill the rafters gap which is boring by comparison if not into such programming.

  11. MillerT1 March 27, 2011 at 8:11 pm -

    Tmorgan96 is right. The networks are relying too much on imported content from the US and UK. I reckon that it is that simple. More quality Aussie content and watch the ratings rise.

  12. tv March 27, 2011 at 6:18 pm -

    @ tmorgan96
    The reason why there is a drop in numbers is because of the multichannels. People have more choice now in what to watch and it is easier to catch up on episodes not watched as they are repeated on the new channels. If you look at the split between the main channels and the multis, it is around 70-75% for the main, and 25-30% for the multis.

  13. Shazza March 27, 2011 at 5:02 pm -

    The other networks do need more Aussie dramas and comedies to fill the schedules. I know that not many people are watching American dramas or comedies on telly any more.

  14. tmorgan96 March 27, 2011 at 2:48 pm -

    Wow. Australian TV at the moment is pathetic. We should have more home-grown dramas and comedies, rater than relying on American imports. The reason TV ratings are down at the moment is that people are already watching shows from the states elsewhere, whereas Australian shows cannot be downloaded before their premiere so more people watch it on TV. Wake up networks! Makr more Aussie first-run shows!

  15. Gary March 27, 2011 at 1:42 pm -

    @Chris

    If you have actually seen the show Winners and Losers is nothing like Rafters. Its different but its great at the same time.

  16. Ja'mie March 27, 2011 at 12:51 pm -

    Million Dollar Drop is going to flop hard on Monday, with it going up against the 90 minute episode of MKR.

  17. Chris March 27, 2011 at 12:42 pm -

    Well, I would argue that Winners and Losers is basically just Rafters 2.0

  18. Jerome March 27, 2011 at 11:44 am -

    It would be a good ego boost for 7 that even without rafters they can still have massive weekly wins of over 4%.

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