Seven’s dream run continues

By David Knox on March 13, 2011 / Filed Under News 15

Week 11 was another strong performance by Seven, its fifth straight win in the ratings year. Despite legal stoushes behind the scenes, buoyed Seven execs say they have never had a better start to a ratings year than this one.

With 1.8m viewers Packed To The Rafters was the #1 show in a Top Ten dominated by Seven shows. Only 60 Minutes prevented a clean sweep.

If not for Thursday night and the lure of the AFL Footy Show, Seven would have again completed a hat trick. This time it had to settle for everything but a win on Thursday.

As the Japanese disaster unfolded ABC News 24 topped Friday night in digital channels. 7TWO hit a massive 7.6 share on Saturday, more than both SBS channels combined.

Network:
Seven: 30.9
Nine: 27.2
TEN: 19.2
ABC: 17.3
SBS: 5.4

Primary Channel:
Seven: 23.5
Nine: 20.5
TEN: 15.0
ABC1: 13.3
SBS1: 4.7

Multichannel:
7TWO: 4.3
GO!: 3.8
7mate: 3.2
ELEVEN: 3.2
GEM: 2.9
ABC2: 2.0
ABC News 24: 1.4
One: 1.0
SBS2: 0.7
ABC3: 0.6

Seven won key demos 16-39, 18-49 and 25-54.

Seven won every night except Thursday, which fell to Nine. The ABC beat TEN on Friday and Saturday.

Seven was first in all 5 metro cities.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Packed To The Rafters Seven 1,805,000 510,000 554,000 322,000 212,000 207,000
2 My Kitchen Rules-Tue Seven 1,429,000 371,000 425,000 295,000 154,000 184,000
3 My Kitchen Rules-Mon Seven 1,406,000 386,000 429,000 270,000 156,000 165,000
4 My Kitchen Rules-Wed Seven 1,325,000 355,000 439,000 236,000 139,000 156,000
5 Seven News – Sun Seven 1,288,000 322,000 390,000 296,000 123,000 157,000
6 Seven News Seven 1,154,000 284,000 325,000 230,000 130,000 185,000
7 60 Minutes Nine 1,139,000 243,000 412,000 232,000 140,000 112,000
8 Today Tonight Seven 1,124,000 271,000 326,000 224,000 135,000 168,000
9 Criminal Minds Seven 1,115,000 314,000 301,000 223,000 121,000 156,000
10 The Force – Behind The Line Seven 1,115,000 318,000 327,000 232,000 97,000 141,000
11 Border Security – Australia’s Front Line Seven 1,113,000 352,000 309,000 237,000 96,000 119,000
12 Nine News Sunday Nine 1,077,000 279,000 383,000 196,000 150,000 69,000
13 Talkin’ ‘Bout Your Generation Ten 1,066,000 287,000 331,000 186,000 104,000 158,000
14 NCIS Ten 1,057,000 304,000 289,000 201,000 106,000 157,000
15 Nine News Nine 1,051,000 311,000 314,000 222,000 108,000 96,000
16 Sunday Night Seven 1,033,000 287,000 303,000 242,000 103,000 98,000
17 Bones Seven 1,030,000 308,000 248,000 224,000 125,000 125,000
18 Seven News – Sat Seven 1,029,000 227,000 285,000 235,000 115,000 167,000
19 New Tricks ABC1 1,023,000 267,000 297,000 169,000 119,000 171,000
20 Glee Ten 1,023,000 313,000 300,000 210,000 73,000 127,000
21 Better Homes And Gardens Seven 989,000 282,000 298,000 152,000 134,000 123,000
22 Modern Family Ten 986,000 300,000 293,000 199,000 99,000 95,000
23 The Big Bang Theory Nine 983,000 267,000 348,000 188,000 81,000 99,000
24 Bondi Rescue Ten 982,000 337,000 274,000 198,000 93,000 80,000
25 Nine News Saturday Nine 981,000 226,000 318,000 224,000 120,000 93,000
26 Home And Away Seven 962,000 266,000 252,000 209,000 113,000 122,000
27 ABC News-Sa ABC1 951,000 232,000 306,000 184,000 92,000 137,000
28 A Current Affair Nine 948,000 270,000 293,000 211,000 84,000 90,000
29 The Farmer Wants A Wife Nine 948,000 269,000 289,000 192,000 117,000 81,000
30 The Biggest Loser Families – Contest Ten 948,000 273,000 290,000 192,000 75,000 118,000
31 Conviction Kitchen-Mon Seven 942,000 242,000 314,000 185,000 99,000 102,000
32 The Biggest Loser Families – Weigh-In & Elimination Ten 928,000 247,000 289,000 225,000 87,000 80,000
33 CSI: Crime Scene Investigation Nine 926,000 256,000 285,000 164,000 99,000 122,000
34 ABC News ABC1 917,000 243,000 278,000 162,000 99,000 135,000
35 How I Met Your Mother-Ep.2 Seven 904,000 277,000 259,000 162,000 72,000 134,000
36 Two And A Half Men Nine 903,000 257,000 320,000 163,000 78,000 85,000
37 The Biggest Loser Families – Temptation Ten 898,000 235,000 280,000 208,000 54,000 121,000
38 Getaway Nine 897,000 239,000 283,000 188,000 93,000 94,000
39 Agatha Christie’s Miss Marple ABC1 893,000 267,000 271,000 151,000 94,000 110,000
40 Australian Story ABC1 893,000 293,000 256,000 181,000 67,000 96,000
41 David Attenborough’s First Life ABC1 887,000 226,000 263,000 202,000 87,000 109,000
42 Customs Nine 876,000 225,000 318,000 167,000 91,000 75,000
43 ABC News-Su ABC1 872,000 256,000 261,000 156,000 62,000 137,000
44 RPA Where Are They Now? Nine 868,000 265,000 277,000 106,000 133,000 87,000
45 The Mentalist Nine 863,000 238,000 328,000 164,000 61,000 72,000
46 RBT Nine 856,000 233,000 261,000 190,000 79,000 93,000
47 Top Gear Nine 818,000 200,000 275,000 175,000 81,000 87,000
48 Send In The Dogs Australia Nine 817,000 195,000 288,000 168,000 95,000 71,000
49 The Big Bang Theory -Ep1 Nine 816,000 224,000 252,000 195,000 44,000 101,000
50 How I Met Your Mother Seven 811,000 228,000 219,000 163,000 67,000 134,000
51 Grey’s Anatomy Seven 810,000 252,000 245,000 165,000 64,000 84,000
52 Doc Martin Rpt ABC1 787,000 209,000 250,000 142,000 87,000 99,000
53 Mike & Molly Nine 778,000 222,000 282,000 149,000 65,000 60,000
54 This Is Your Life Nine 773,000 253,000 255,000 139,000 57,000 69,000
55 Brothers & Sisters Seven 770,000 221,000 291,000 96,000 64,000 98,000
56 Castle Seven 770,000 252,000 199,000 134,000 96,000 89,000
57 The Footy Show Nine 765,000 157,000 390,000 71,000 82,000 65,000
58 Harry’s Law Nine 759,000 242,000 294,000 96,000 54,000 73,000
59 Adam Hills In Gordon St Tonight ABC1 755,000 216,000 234,000 137,000 80,000 88,000
60 Nine’s Live Friday Night Football Nine 747,000 416,000 *** 331,000 *** ***
61 Parenthood Seven 740,000 227,000 258,000 113,000 60,000 82,000
62 House Mon Ten 734,000 194,000 230,000 148,000 70,000 92,000
63 The Biggest Loser Families – Challenge Ten 733,000 178,000 218,000 170,000 58,000 109,000
64 Australia’s Funniest Home Videos Nine 723,000 169,000 239,000 156,000 76,000 83,000
65 NCIS Rpt Ten 719,000 202,000 203,000 132,000 85,000 97,000
66 Four Corners ABC1 717,000 223,000 219,000 142,000 63,000 70,000
67 The 7pm Project Ten 714,000 179,000 243,000 144,000 60,000 88,000
68 Hawaii Five-O Ten 697,000 212,000 179,000 164,000 71,000 71,000
69 7.30 ABC1 695,000 208,000 205,000 121,000 64,000 97,000
70 Ten News At Five Ten 671,000 174,000 210,000 98,000 70,000 119,000
71 Desperate Housewives Seven 655,000 212,000 196,000 105,000 70,000 72,000
72 Media Watch ABC1 643,000 211,000 191,000 130,000 56,000 55,000
73 $#*! My Dad Says Nine 641,000 178,000 234,000 113,000 55,000 61,000
74 Turn Back Time: The High Street ABC1 635,000 185,000 213,000 108,000 64,000 65,000
75 City Homicide Seven 623,000 174,000 202,000 74,000 85,000 88,000
76 The Big Bang Theory -Ep2 Nine 619,000 250,000 228,000 *** 56,000 85,000
77 Q&A ABC1 613,000 214,000 195,000 117,000 53,000 34,000
78 Qi ABC1 610,000 194,000 190,000 83,000 76,000 67,000
79 The Good Wife Ten 605,000 195,000 169,000 116,000 58,000 67,000
80 The New Inventors ABC1 600,000 189,000 182,000 104,000 63,000 62,000
81 Catalyst ABC1 580,000 165,000 174,000 106,000 61,000 74,000
82 How Earth Made Us ABC1 567,000 167,000 185,000 85,000 58,000 72,000
83 Ten Minute Tales ABC1 565,000 127,000 197,000 105,000 67,000 69,000
84 Law And Order: SVU Ten 564,000 182,000 144,000 94,000 61,000 83,000
85 Charlie And The Chocolate Factory Nine 563,000 173,000 175,000 83,000 60,000 72,000
86 Two And A Half Men -Rpt Nine 556,000 184,000 242,000 *** 59,000 71,000
87 2011 NAB Cup: Grand Final: Essendon V Collingwood Seven 550,000 7,000 409,000 0 84,000 50,000
88 Strike Back ABC1 542,000 147,000 151,000 107,000 59,000 78,000
89 Good News Week Ten 536,000 93,000 205,000 94,000 72,000 72,000
90 27 Dresses Rpt Ten 534,000 141,000 167,000 98,000 46,000 82,000
91 Modern Family Wed Rpt Ten 533,000 134,000 211,000 76,000 41,000 71,000
92 Foreign Correspondent ABC1 530,000 150,000 167,000 92,000 51,000 70,000
93 M-The Tale Of Despereaux Seven 524,000 129,000 150,000 108,000 51,000 86,000
94 Deal Or No Deal Seven 520,000 125,000 171,000 96,000 62,000 66,000
95 Grand Designs Rpt ABC1 511,000 143,000 153,000 103,000 52,000 60,000
96 Hot Seat Nine 508,000 146,000 131,000 140,000 51,000 40,000
97 Parkinson – The Frost Interview Nine 470,000 140,000 141,000 81,000 58,000 50,000
98 Laid ABC1 468,000 165,000 149,000 65,000 44,000 45,000
99 Miranda ABC1 461,000 107,000 145,000 69,000 51,000 89,000
100 Bondi Vet Sat Ep 2 Rpt Ten 456,000 110,000 142,000 99,000 39,000 66,000

Week 11

15 Comments »

  1. Goonies March 14, 2011 at 7:29 pm -

    @ Raven – I don’t like them and that is all that matters!

    It is just a personal opinion – I find all those old shows to be absolutely dismal and they represent an era that does not exist anymore – comedy and drama and entertainment in general has moved on in 50 years and it would be nice if we weren’t subject to the same shows over and over again.

    Also you must not read many comments pages if that is the most absurd comment you have read ‘all year.’

  2. Raven March 14, 2011 at 5:57 pm -

    @ Goonies your first sentence would have to be the most absurd comment I’ve read all year. So anything made before 1970 we can leave behind??? A Lot of the classic shows were made in the 60’s and before and people want to see this. You obviously haven’t seen the huge ratings something like Bewitched gets at 5.30pm which for a digital channel and for a show that’s been repeated dozens of times is nothing short of astounding. I can guarantee those older shows that they play have played a big part in the digital channels’ success

  3. Goonies March 14, 2011 at 4:33 pm -

    I don’t mind some of the old shows either but I do think there should be a cutoff of say 1970 and anything made before that we can leave behind.

    Still never seen an episode of PTTR (so proud of myself) and will never understand the hype.

    As a ratings box holder I am disappointed that they are still running away with the lead, however I would assume their demographic is not the type to download or buy the dvd first etc etc.

    Most of the stuff I watch is timeshifted so they will not give a damn about my rating for that particular show (they pretend they do, but they don’t). I also inadvertently miss giving my fave show the ratings because I record the best option and watch the second option. i.e. last night i taped MF & Bondi and watched NZNTM so it will not have registered on the ratings.

    I am trying to wield power but it is very difficult indeed!

  4. Craig March 14, 2011 at 8:09 am -

    @cronker – I think the digi channels have a good mix of new and classic shows. They can’t be all new as a) they would cost a fortune in rights and 2) they would have nothing good left for the main channels. Just look at the summer, IMO one of the most boring TV wise (for FTA) ever as so much of the stuff they normally save for summer was already aired on the new channels.

  5. Max March 13, 2011 at 10:22 pm -

    Yeah I’m interested in seeing Prisoner’s ratings too, sure to be one of foxtel’s biggest hits. But it’s replayed 6x I think so average may not be so crash hot.

  6. Ann March 13, 2011 at 9:19 pm -

    I think is about to find that League rating are heading south, and alarm bells will be ringing during 2011

  7. dee123 March 13, 2011 at 7:48 pm -

    The most watched thing on 9 this year will probably be State Of Origin (and that will be down due to some in NSW just giving up).

  8. David Knox March 13, 2011 at 6:28 pm -

    Pay TV ratings come thru each Monday, but be warned it will be an average of all replays.

  9. cronker March 13, 2011 at 3:18 pm -

    I am extremely disappointed with the new digital channels. I have been kind, and given them time to find their feet, but:

    Do we really want a channel that runs Airwolf, MacGyver, Cheers and Rosanne constantly?
    Or maybe we wanted a channel that seems to consist of nothing more than old Lucy, Bewitched and I Dream Of Jeannie?
    Ok, let’s just do Love Boat, or Brady Bunch. Or Rockford Files.

    I thought the digi channels would bring us something new, or at least give us the chance to see some programs that we missed during the week.

  10. paul March 13, 2011 at 2:54 pm -

    David, do we know how well the rerun of Prisoner is doing on Pay TV?

  11. tmorgan March 13, 2011 at 2:17 pm -

    Good work Seven. Btw, Nine is holding up much better with digital channels than most make it out to be. Only 3% behind Seven considering a huge amount of Seven shows in the top 10. I think people shouldn’t be bagging Nine so much. TEN, despite going through a ‘transformation phase’ is far behind Nine in Audience Share so far, however MC might help TEN re surge. I say good on Nine for trying something different this year and trying to make comedy the focus this year, even if it didn’t work exactly to plan.

  12. Jerome March 13, 2011 at 2:09 pm -

    MKR is a 33ep season so should go all the way to Easter. This week 7 has the HIMYM event that they have been promoting for weeks could give their Thursdays a boost.

    9 on a lot of trouble, no non-news shows over 1mil. And almost all of the powerful shows 9 have are in the schedule: top gear, 2.5, big bang x2, farmer, mentalist, customs ect.

  13. Kenny March 13, 2011 at 1:55 pm -

    Two big news nights, Fri & Sat, and Nine News is under a million.
    @RichoTB – Five times as many FTA channels, only the same number of eyes. And, whilstever they (particularly 9 & 10) have constant program shuffling, things won’t improve for them.

  14. Craig H March 13, 2011 at 12:37 pm -

    It will be interesting to see what happens to 7 with Rafters out of the way after this week and then I would expect that MKR will end before Easter, they may come back to the pack a bit. Still, by that time, they will probably have 6 or more weekly wins under their belt, so will be hard to catch

  15. RichoTB March 13, 2011 at 12:29 pm -

    Only 20 programs reached 1 million viewers. The times, they are a-changing.

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