Seven’s Winners and Losers premiered to a big audience of 1.61m viewers last night, topping the evening as the #1 show.
In TV numbers it was rather like winning the ratings lottery.
In its hometown audience of Melbourne the show enjoyed a massive 570,000 viewers, well ahead of 387,000 in Sydney and 269,000 in Brisbane.
The debut delivered on Seven’s extensive marketing campaign in which it reminded the audience it was created by Packed to the Rafters Bevan Lee. So far the signs indicate a vote of confidence in Australian drama and Seven’s internal drama slate under exec John Holmes, but episode two will arguably be a better indicator to see how many viewers return.
Seven’s premiere whacked the competition: NCIS (1.1m), Top Gear (771,000), How Earth Made Us (498,000) and Wonders of the Solar System (229,000).
Significantly, Winner and Losers even rose above its lead in, My Kitchen Rules (1.55m). Kitchen Rules also won its slot ahead of Talkin’ ‘Bout Your Generation (946,000), The Big Bang Theory (777,000 / 1.17m incl Two and a Half Men in Brisbane), 7:30 / Foreign Correspondent (613,000 / 562,000) and Insight (198,000).
Top Gear’s additional 30 minutes nothwithstanding, an NCIS repeat won its 9:30 slot on 709,000 over Parenthood (681,000), Qi (547,000) and Adults Only 20 to 1 (419,000).
Today (367,000) beat Sunrise (356,000).
Neighbours led the multichannel charge on 343,000 with Survivor‘s debut averaging 259,000 viewers across two episodes.
Seven now has two nights won this week with Nine on one.