Another week, another win to Seven

By David Knox on April 3, 2011 / Filed Under News 11

2011′s one-sided ratings race continues as Seven takes out another clean sweep in Week 14.

Seven pulled off the hat trick once again, winning network shares, primary and digital channels, key demos, all nights and all cities.

Winners and Losers topped the week for the second time, as the network pulled 8 of the week’s top 10 shows (including one episode of Winners and Losers at just half the usual length). Of course, coding episodes separately continues to play into Seven’s hands.

Best for Nine was 60 Minutes and NCIS for TEN.

So far Seven has won every week of the ratings year and there are just two more before a fortnight of Easter non-ratings. Viewers benefit most from healthy competition but that doesn’t look like happening until MasterChef arrives on May 1st.

Network:
Seven: 31.7
Nine: 26.2
TEN: 20.4
ABC: 16.4
SBS: 5.3

Primary Channel:
Seven: 23.7
Nine: 19.3
TEN: 15.5
ABC1: 13.1
SBS1: 4.5

Multichannels:
7TWO: 4.6
GO!: 4.1
ELEVEN: 3.6
7mate: 3.5
GEM: 2.9
ABC2: 2.1
One: 1.2
ABC News 24: 0.7
SBS2: 0.7
ABC3: 0.5

Seven won 16-39, 18-49 and 25-54 demos.

ABC beat TEN on Friday but TEN bettered Nine on Saturday.

Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Winners & Losers Seven 1,554,000 411,000 519,000 272,000 161,000 192,000
2 My Kitchen Rules-Tue Seven 1,499,000 378,000 500,000 277,000 151,000 193,000
3 My Kitchen Rules-Mon Seven 1,444,000 355,000 466,000 284,000 152,000 187,000
4 My Kitchen Rules-Wed Seven 1,426,000 387,000 461,000 268,000 137,000 173,000
5 Winners & Losers-Ep.2 Seven 1,420,000 389,000 476,000 237,000 144,000 174,000
6 Seven News – Sun Seven 1,357,000 314,000 372,000 328,000 148,000 196,000
7 The Force – Behind The Line Seven 1,295,000 407,000 402,000 165,000 131,000 190,000
8 60 Minutes Nine 1,239,000 313,000 364,000 270,000 135,000 157,000
9 Seven News Seven 1,205,000 298,000 303,000 276,000 143,000 185,000
10 Nine News Sunday Nine 1,193,000 433,000 268,000 249,000 129,000 114,000
11 Criminal Minds Seven 1,163,000 323,000 307,000 238,000 124,000 170,000
12 Today Tonight Seven 1,160,000 282,000 315,000 248,000 130,000 184,000
13 Border Security – Australia’s Front Line Seven 1,150,000 346,000 365,000 177,000 114,000 148,000
14 Midsomer Murders ABC1 1,147,000 308,000 376,000 192,000 121,000 149,000
15 NCIS Ten 1,131,000 297,000 312,000 245,000 116,000 161,000
16 New Tricks ABC1 1,121,000 290,000 333,000 202,000 128,000 169,000
17 Better Homes And Gardens Seven 1,117,000 197,000 445,000 183,000 145,000 146,000
18 Seven News – Sat Seven 1,092,000 278,000 308,000 276,000 90,000 140,000
19 Modern Family Ten 1,086,000 314,000 359,000 208,000 84,000 120,000
20 Bondi Rescue Ten 1,060,000 328,000 309,000 226,000 83,000 113,000
21 The Farmer Wants A Wife Nine 1,039,000 258,000 361,000 217,000 124,000 80,000
22 Nine News Nine 1,022,000 281,000 313,000 238,000 102,000 87,000
23 The Biggest Loser Families – Weigh-In & Elimination Ten 1,019,000 254,000 367,000 211,000 69,000 118,000
24 How I Met Your Mother-Ep.2 Seven 985,000 249,000 308,000 209,000 93,000 127,000
25 The Biggest Loser Families – Contest Ten 984,000 265,000 293,000 234,000 68,000 124,000
26 Two And A Half Men -Ep1 Nine 972,000 244,000 337,000 190,000 84,000 117,000
27 ABC News ABC1 967,000 269,000 288,000 158,000 103,000 150,000
28 Talkin’ ‘Bout Your Generation Ten 965,000 259,000 273,000 214,000 96,000 122,000
29 ABC News-Sa ABC1 959,000 283,000 294,000 181,000 108,000 92,000
30 A Current Affair Nine 956,000 272,000 293,000 218,000 89,000 83,000
31 The Biggest Loser Families – Temptation Ten 949,000 232,000 301,000 238,000 65,000 112,000
32 ABC News-Su ABC1 946,000 305,000 307,000 164,000 88,000 82,000
33 The Big Bang Theory Nine 928,000 235,000 313,000 214,000 85,000 82,000
34 Home And Away Seven 920,000 241,000 248,000 191,000 113,000 127,000
35 The Mentalist Nine 901,000 265,000 296,000 170,000 75,000 95,000
36 Doc Martin Rpt ABC1 896,000 245,000 286,000 198,000 91,000 77,000
37 A Current Affair -Sunday Nine 871,000 277,000 249,000 171,000 88,000 86,000
38 Nine News Saturday Nine 870,000 245,000 270,000 169,000 116,000 70,000
39 Four Corners ABC1 862,000 245,000 245,000 198,000 69,000 103,000
40 The Big Bang Theory -Tue Nine 860,000 222,000 272,000 214,000 66,000 86,000
41 Sunday Night Seven 851,000 282,000 242,000 213,000 114,000 ***
42 Grey’s Anatomy Seven 850,000 254,000 264,000 146,000 89,000 97,000
43 How I Met Your Mother Seven 845,000 223,000 249,000 186,000 77,000 109,000
44 Conviction Kitchen-Mon Seven 841,000 268,000 270,000 139,000 80,000 84,000
45 Customs Nine 839,000 237,000 284,000 153,000 77,000 88,000
46 Australian Story ABC1 828,000 241,000 269,000 154,000 80,000 85,000
47 RBT Nine 810,000 218,000 263,000 167,000 78,000 84,000
48 Bones (R) Seven 809,000 259,000 178,000 153,000 111,000 109,000
49 Media Watch ABC1 804,000 244,000 219,000 183,000 72,000 86,000
50 Nine’s Live Friday Night Football Nine 782,000 469,000 *** 313,000 *** ***
51 Oprah & The Cast Of Glee Encore Presentation Ten 775,000 221,000 252,000 161,000 55,000 85,000
52 NCIS Rpt Ten 758,000 198,000 204,000 119,000 110,000 127,000
53 Mike & Molly Nine 754,000 193,000 272,000 137,000 85,000 67,000
54 City Homicide Seven 750,000 211,000 231,000 106,000 86,000 115,000
55 Getaway Nine 748,000 219,000 229,000 140,000 88,000 71,000
56 The 7pm Project Ten 732,000 177,000 249,000 162,000 64,000 80,000
57 The Biggest Loser Families – Challenge Ten 731,000 169,000 207,000 177,000 87,000 90,000
58 Castle Seven 727,000 225,000 164,000 121,000 95,000 122,000
59 Two And A Half Men -Ep2 Nine 719,000 190,000 249,000 136,000 67,000 77,000
60 Seven’s AFL: Rnd 2: St Kilda Vs Richmond Seven 716,000 2,000 479,000 10,000 132,000 93,000
61 7.30 ABC1 709,000 213,000 201,000 126,000 75,000 94,000
62 Spooks ABC1 695,000 183,000 218,000 143,000 72,000 79,000
63 The Big Bang Theory -Tue Ep1 Nine 691,000 231,000 276,000 *** 78,000 106,000
64 Law And Order: SVU Ten 691,000 200,000 213,000 114,000 82,000 82,000
65 The Million Dollar Drop Nine 688,000 196,000 225,000 121,000 71,000 76,000
66 Aust FIA Formula One World Championship 2011 – Race Ten 687,000 138,000 348,000 94,000 60,000 48,000
67 Ten News At Five Ten 677,000 176,000 209,000 122,000 69,000 102,000
68 Desperate Housewives Seven 671,000 208,000 202,000 98,000 80,000 84,000
69 The Good Wife Ten 669,000 221,000 187,000 124,000 58,000 80,000
70 The Footy Show Nine 669,000 145,000 292,000 83,000 91,000 58,000
71 Human Planet ABC1 669,000 198,000 197,000 144,000 66,000 64,000
72 Hawaii Five-O Ten 664,000 195,000 200,000 139,000 62,000 69,000
73 Top Gear Nine 641,000 171,000 219,000 114,000 69,000 69,000
74 Q&A ABC1 637,000 241,000 165,000 115,000 66,000 50,000
75 Adam Hills In Gordon St Tonight ABC1 626,000 174,000 204,000 105,000 77,000 66,000
76 M-Pretty Woman Seven 617,000 156,000 184,000 129,000 70,000 78,000
77 RPA Where Are They Now? Nine 609,000 153,000 204,000 94,000 103,000 54,000
78 Australia’s Funniest Home Videos Nine 606,000 171,000 203,000 107,000 72,000 53,000
79 House Mon Ten 604,000 176,000 192,000 112,000 60,000 64,000
80 Saturday Night AFL Ten 604,000 *** 345,000 92,000 67,000 100,000
81 Whitechapel ABC1 604,000 160,000 173,000 98,000 83,000 90,000
82 Catalyst ABC1 601,000 164,000 182,000 110,000 66,000 80,000
83 Qi ABC1 591,000 222,000 153,000 86,000 79,000 50,000
84 Gardening Australia ABC1 587,000 152,000 188,000 138,000 72,000 37,000
85 Turn Back Time: The High Street ABC1 585,000 160,000 186,000 103,000 62,000 74,000
86 Harry’s Law Nine 585,000 168,000 220,000 89,000 46,000 62,000
87 Brothers & Sisters Seven 582,000 202,000 194,000 80,000 53,000 52,000
88 Just For Laughs – Montreal Comedy Festival 2011 Ten 575,000 116,000 193,000 111,000 59,000 96,000
89 Hot Seat Nine 540,000 139,000 136,000 159,000 59,000 46,000
90 Foreign Correspondent ABC1 536,000 172,000 139,000 118,000 55,000 53,000
91 Doctor Who’s Greatest Moments Cutdowns ABC1 534,000 165,000 152,000 119,000 56,000 42,000
92 ABC News Up-Date ABC1 532,000 145,000 179,000 92,000 53,000 63,000
93 Two And A Half Men -Rpt Nine 520,000 176,000 224,000 *** 51,000 69,000
94 Good News Week Ten 519,000 130,000 176,000 78,000 73,000 62,000
95 Deal Or No Deal Seven 515,000 128,000 147,000 107,000 58,000 74,000
96 CSI: Miami Nine 501,000 127,000 180,000 75,000 58,000 61,000
97 A Quiet Word ABC1 465,000 145,000 123,000 86,000 40,000 72,000
98 The New Inventors ABC1 463,000 122,000 135,000 88,000 58,000 62,000
99 Adults Only 20 To 1 Nine 462,000 139,000 157,000 70,000 49,000 47,000
100 Undercover Boss Fri Ten 456,000 143,000 126,000 86,000 51,000 49,000

Week 14

11 Comments »

  1. Franco April 4, 2011 at 1:19 pm -

    After News programs the top show for Nine is all teh way back at number 21.

  2. buvelot April 4, 2011 at 12:50 pm -

    Why are the Melbourne ratings figures generally higher than Sydney’s even though Sydney’s population is a bit larger? And per capita Brisbane’s figures are higher than Sydney’s too…. Is Sydney just less TV-oriented than the other cities??

  3. chris April 4, 2011 at 12:23 pm -

    W&L is the highest ratted aussie show i thought i was packed to the rafters

  4. Douglas Quaid April 4, 2011 at 11:14 am -

    It’s really difficult to identify which show (if any) for Nine that will really turn the tide. Looks like Seven has already left everyone in the dust for the year.

  5. Pete April 3, 2011 at 4:59 pm -

    What did ONE get for the week?

  6. Guy April 3, 2011 at 3:42 pm -

    To sum up 2011 so far, Seven are running away with it, Nine’s once were hits are now dwindlers and TEN is just same old with a couple of hits

    With Seven It seems to me that they have scheduled correctly in to make sure that they don’t cannibalise the main channel with the right mix of shows on at one time on each digital channel. Nine are going to be even more sorry because Masterchef is now going to impact them even more. Sure Seven will take a bit of a hit from it imo but they have done the hard work and at least they have more hit shows to come to back up the impressive start. Nine have pretty much used most of their big guns and they haven’t worked.

    After Easter will be interesting i think

  7. Jerome April 3, 2011 at 3:29 pm -

    why does there need to be a reason to have a different length episode? maybe they just felt like making a half length episode?

    i’d say its because they didn’t want it to run too late and have a viewer dropoff early in the series.

  8. Craig April 3, 2011 at 3:00 pm -

    Thanks for checking in to that David. Someone here suggested they cut it short to not run the full 2 hours and get better over all ratings? IMO what they should have done is have a 60 min pilot (90 with ads) longer than a standard ep but without the need to call it a tele-movie. It’s just weird two back up the successful pilot with 1.5 eps the following week.

  9. David Knox April 3, 2011 at 2:22 pm -

    I did ask, but didn’t get a satisfactory answer. Not sure if the pilot was originally commissioned as a telemovie and it was a remnant of that somehow. I have found in these instances the answer surfaces eventually…

  10. Craig April 3, 2011 at 1:36 pm -

    Did we get an answer as to why the 2nd W&L ep this week was just 25 minutes long and not 42 (without ads)?

  11. Jerome April 3, 2011 at 11:58 am -

    will 7 advertise W&L as Australias #1 show? i think they did for rafters when it was new.

    they could also advertise criminal minds the as #1 crime. and ten could advertise MF as #1 comedy.

    7 are doing well with digitals 7two has a good lead as top digital channel and 7mate is topping the HDs by a good distance and they seem to have very little cannibalisation of the main channel with most 7 shows performing about what they were this time last year, some are even doing better.

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