MasterChef makes its mark

By David Knox on May 8, 2011 / Filed Under News 23

The MasterChef effect has begun for 2011.

TEN’s reality series, now in its third season, has immediately shaken up the ratings game, lifting TEN’s overall share. Just as Seven’s coding for My Kitchen Rules aided its weekly ratings, now MasterChef benefits from the same tactic, sweeping half of the week’s Top Ten. Indeed, TEN pulled out all first five titles of the week, with The Biggest Loser finale topping Week 19.

While there was no change to the pecking order with Seven beating Nine and TEN in Total People, significantly Seven fell to third place in the key demos.

Network:
Seven: 28.5
Nine: 26.6
TEN: 24.0
ABC: 15.9
SBS: 5.0

Primary channel:
Seven: 21.0
Nine: 20.2
TEN: 19.3
ABC1: 12.5
SBS1: 4.3

Multichannel:
7TWO: 4.2
GO!: 3.6
7mate: 3.3
ELEVEN: 3.2
GEM: 2.8
ABC2: 2.0
ONE: 1.5
ABC3: 0.7
ABC News 24: 0.7
SBS2: 0.7

TEN won 16-39 and 18-49, Nine won 25-54.

Seven ranked first on Tuesday, Wednesday, Thursday and Saturday. Nine won Sunday and Friday, TEN won Monday. TEN also bettered Nine on Tuesday and Wednesday while ABC beat TEN on Saturday.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 The Biggest Loser Families – Finale Night Ten 1,683,000 470,000 523,000 350,000 132,000 208,000
2 Masterchef Australia – Top 50 Mon Ten 1,656,000 395,000 573,000 306,000 192,000 190,000
3 Masterchef Australia – Top 50 Thurs Ten 1,634,000 406,000 568,000 287,000 159,000 214,000
4 Masterchef Australia – Top 50 Tues Ten 1,595,000 409,000 597,000 261,000 151,000 177,000
5 The Biggest Loser Families – The Winner Announced Ten 1,579,000 449,000 512,000 299,000 124,000 195,000
6 Australia’s Got Talent-Tue Seven 1,576,000 451,000 446,000 293,000 179,000 207,000
7 Masterchef Australia – Launch Ten 1,569,000 472,000 485,000 252,000 166,000 194,000
8 Masterchef Australia – Top 50 Wed Ten 1,519,000 473,000 486,000 263,000 124,000 173,000
9 Seven News – Sun Seven 1,511,000 383,000 405,000 295,000 179,000 250,000
10 Australia’s Got Talent-Wed Seven 1,457,000 455,000 395,000 279,000 168,000 160,000
11 Nine News Sunday Nine 1,366,000 443,000 436,000 236,000 139,000 113,000
12 Seven News Seven 1,320,000 311,000 378,000 254,000 164,000 214,000
13 Seven News – Sat Seven 1,304,000 312,000 349,000 300,000 140,000 203,000
14 53rd Annual TV Week Logie Awards Nine 1,300,000 390,000 454,000 234,000 120,000 102,000
15 Today Tonight Seven 1,225,000 318,000 346,000 220,000 139,000 202,000
16 Sunday Night Seven 1,217,000 292,000 409,000 181,000 153,000 181,000
17 Winners & Losers Seven 1,215,000 322,000 446,000 169,000 122,000 156,000
18 The Biggest Loser Families – Challenge Sun Ten 1,198,000 363,000 345,000 271,000 98,000 120,000
19 TV Week Logie Awards Arrivals Nine 1,185,000 354,000 420,000 237,000 93,000 80,000
20 No Ordinary Family Seven 1,137,000 343,000 306,000 194,000 97,000 197,000
21 Nine News Nine 1,111,000 322,000 350,000 279,000 74,000 86,000
22 Criminal Minds Seven 1,086,000 318,000 284,000 225,000 105,000 154,000
23 NCIS Ten 1,084,000 272,000 303,000 222,000 119,000 166,000
24 Spicks And Specks Comedy Special ABC1 1,080,000 314,000 281,000 240,000 124,000 120,000
25 ABC News ABC1 1,076,000 309,000 323,000 166,000 120,000 158,000
26 The Real King’s Speech ABC1 1,049,000 312,000 315,000 178,000 109,000 134,000
27 The Big Bang Theory Nine 1,040,000 276,000 330,000 249,000 86,000 100,000
28 Masterchef Australia – Masterclass Ten 1,020,000 265,000 384,000 156,000 103,000 111,000
29 Nine News Saturday Nine 1,016,000 309,000 302,000 216,000 110,000 79,000
30 Better Homes And Gardens Seven 1,013,000 281,000 318,000 128,000 139,000 148,000
31 Home And Away Seven 1,009,000 277,000 289,000 190,000 121,000 132,000
32 Nine’s Live Friday Night Football Nine 1,002,000 519,000 86,000 397,000 *** ***
33 ABC News-Sa ABC1 982,000 263,000 289,000 179,000 119,000 132,000
34 A Current Affair Nine 981,000 286,000 293,000 235,000 88,000 79,000
35 Glee Wed Ten 943,000 293,000 305,000 172,000 72,000 100,000
36 Australia’s Funniest Home Videos Nine 906,000 244,000 277,000 189,000 96,000 100,000
37 Doctor Who ABC1 895,000 279,000 268,000 162,000 83,000 103,000
38 60 Minutes Nine 894,000 273,000 261,000 185,000 85,000 90,000
39 The 7pm Project Ten 889,000 221,000 312,000 185,000 77,000 95,000
40 AFP – Australian Federal Police Nine 861,000 259,000 283,000 146,000 82,000 91,000
41 David Attenborough’s Madagascar Nine 848,000 219,000 202,000 223,000 94,000 110,000
42 Australian Story ABC1 838,000 298,000 221,000 156,000 82,000 82,000
43 Midsomer Murders Rpt ABC1 825,000 251,000 210,000 155,000 95,000 114,000
44 ABC News-Su ABC1 818,000 234,000 239,000 140,000 95,000 110,000
45 The Big Bang Theory -Rpt Nine 818,000 214,000 248,000 207,000 61,000 87,000
46 Border Security – Australia’s Front Line (R) Seven 814,000 163,000 265,000 133,000 107,000 146,000
47 Customs Nine 808,000 222,000 276,000 160,000 71,000 79,000
48 Grey’s Anatomy Seven 782,000 226,000 244,000 115,000 99,000 97,000
49 Human Planet ABC1 767,000 212,000 192,000 165,000 78,000 120,000
50 Big – Extreme Makeover Nine 760,000 195,000 249,000 137,000 93,000 85,000
51 CSI: Crime Scene Investigation Nine 750,000 198,000 238,000 130,000 94,000 91,000
52 NCIS: Los Angeles Tues Ten 747,000 202,000 203,000 133,000 109,000 100,000
53 RPA Nine 735,000 172,000 248,000 128,000 110,000 78,000
54 Bones (R) Seven 712,000 155,000 227,000 113,000 100,000 116,000
55 Four Corners ABC1 691,000 218,000 201,000 136,000 64,000 72,000
56 Gardening Australia ABC1 688,000 162,000 204,000 148,000 95,000 79,000
57 The Good Wife Ten 687,000 196,000 214,000 107,000 85,000 86,000
58 Ten News At Five Ten 685,000 186,000 222,000 114,000 70,000 93,000
59 Bones-Mon (R) Seven 676,000 211,000 191,000 114,000 67,000 93,000
60 Air Ways Seven 676,000 194,000 218,000 113,000 75,000 76,000
61 Doctor Who: Confidential Cutdown ABC1 672,000 223,000 189,000 120,000 62,000 78,000
62 Sea Patrol: Damage Control Nine 671,000 204,000 199,000 118,000 80,000 71,000
63 How I Met Your Mother Seven 671,000 190,000 219,000 117,000 56,000 88,000
64 RBT Nine 663,000 181,000 202,000 144,000 58,000 78,000
65 7.30 ABC1 658,000 206,000 174,000 123,000 72,000 83,000
66 Law And Order: SVU Ten 653,000 194,000 188,000 98,000 89,000 85,000
67 Spooks ABC1 649,000 176,000 180,000 150,000 70,000 74,000
68 Getaway Nine 649,000 177,000 215,000 125,000 58,000 74,000
69 Mike & Molly -Mon Nine 646,000 178,000 204,000 136,000 67,000 60,000
70 Shrek The Third Nine 646,000 184,000 229,000 97,000 64,000 72,000
71 The Footy Show Nine 645,000 126,000 305,000 53,000 93,000 68,000
72 Desperate Housewives Seven 643,000 200,000 191,000 88,000 82,000 82,000
73 Seven’s AFL: Rnd 7: Port Adelaide Vs Hawthorn Seven 619,000 7,000 353,000 3,000 167,000 89,000
74 Hot Seat Nine 617,000 171,000 170,000 164,000 60,000 52,000
75 Media Watch ABC1 607,000 205,000 167,000 118,000 67,000 51,000
76 Castle Seven 605,000 139,000 186,000 97,000 79,000 104,000
77 Lie To Me Wed Ten 596,000 159,000 204,000 99,000 63,000 72,000
78 Catalyst ABC1 595,000 179,000 156,000 110,000 76,000 75,000
79 CSI: Miami Nine 594,000 166,000 179,000 98,000 92,000 58,000
80 Deal Or No Deal Seven 594,000 135,000 186,000 120,000 70,000 83,000
81 M-Pirates Of The Caribbean: Dead Man’s Chest Seven 591,000 162,000 174,000 119,000 62,000 73,000
82 Jamie Oliver’s Food Revolution Ten 589,000 166,000 195,000 94,000 47,000 87,000
83 Parenthood Seven 576,000 160,000 224,000 70,000 48,000 75,000
84 ABC News Up-Date ABC1 569,000 169,000 121,000 131,000 59,000 91,000
85 Hawaii Five-O Ten 561,000 159,000 134,000 124,000 69,000 74,000
86 Jonathan Creek: The Grinning Man Rpt ABC1 549,000 148,000 156,000 101,000 71,000 73,000
87 6.30 With George Negus Ten 521,000 127,000 188,000 119,000 42,000 46,000
88 Q&A ABC1 520,000 184,000 147,000 85,000 70,000 34,000
89 Atlantis: The Evidence ABC1 507,000 177,000 137,000 90,000 41,000 61,000
90 Hungry Beast ABC1 499,000 127,000 157,000 94,000 69,000 51,000
91 Brothers & Sisters Seven 490,000 157,000 131,000 69,000 50,000 83,000
92 Ten Evening News Sun Ten 485,000 153,000 141,000 97,000 51,000 43,000
93 Qi ABC1 484,000 170,000 124,000 70,000 54,000 66,000
94 Collectors ABC1 480,000 108,000 157,000 77,000 68,000 69,000
95 Nine’s Sunday Football Nine 475,000 334,000 *** 141,000 *** ***
96 Foreign Correspondent ABC1 474,000 131,000 144,000 92,000 61,000 45,000
97 Ten News At Five Sun Ten 471,000 118,000 155,000 64,000 69,000 64,000
98 Jamie’s Thirty Minute Meals Sun Rpt Ten 469,000 124,000 171,000 71,000 57,000 47,000
99 Detroit 1-8-7 Seven 462,000 121,000 135,000 99,000 45,000 63,000
100 The New Inventors ABC1 451,000 118,000 136,000 113,000 41,000 42,000

Week 19

23 Comments »

  1. Andrew May 9, 2011 at 10:32 am -

    I know in America the demos are what every one cares about – is that the same here? Do advertisers care if 7 are winning in total people if it’s a bunch of old people watching it?

  2. Russell May 9, 2011 at 5:26 am -

    Ten won it’s target demo 18-49
    Nine won it’s target demo 25-54

    I guess MasterChef coming on and Rafters going off is enough to swing the ratings significantly. Seven has done a fantastic job this year though.

  3. timmy May 8, 2011 at 9:23 pm -

    dave – Sydneysiders have better things to do than watch TV.

  4. DAN May 8, 2011 at 9:06 pm -

    bugger John was eliminated from MC tonight i was hoping he would make it into the top 24

  5. Jimmy May 8, 2011 at 6:44 pm -

    well then this is one time i’m glad i’m wrong. love the show too, just was comparing to last year’s numbers.

  6. Heyyou May 8, 2011 at 6:42 pm -

    The loser finale didnt do 2 mill last year. This year’s was roughly on par with 2010′s finale which is great considering the landscape.

  7. Ben May 8, 2011 at 6:35 pm -

    @Jimmy. Your an idiot!

  8. steve May 8, 2011 at 5:34 pm -

    Wow.

    the digital channel share is the big shake up. There was not much difference between the primary channels but Seven was way ahead thanks to the multichannel aspect. Bet TEN is hoping the revamp of ONE will help come in at least 2nd for the week now

  9. David Knox May 8, 2011 at 3:58 pm -

    Interesting to note the Logies has now been separated from the Red Carpet (they were coded together last week) with the Red Carpet lower than the ceremony itself. In previous years it has been the reverse.

  10. MillerT1 May 8, 2011 at 3:39 pm -

    Nine News and ACA beat Seven News and TT by a significant margin in Brisbane. It’s significant because those margins aren’t usually that high, let alone in Nine’s favour. Brisbane viewers are certainly turning to Nine News and ACA during the week, but their figures for Weekend News is a worry.

    But still, well done QTQ for winning every weeknight of the week which they probably haven’t done for a couple of years. It couldn’t be because Karl mentioned them at the Logies, could it?

  11. dave May 8, 2011 at 3:16 pm -

    There is a flaw with the ratings system

    Why is that the viewers in Melbourne is larger, often significantly larger than in Sydney, yet Sydney has a significantly higher population than Melbourne.

  12. Jono May 8, 2011 at 2:53 pm -

    Airways was quite low for a first ep, I hope it picks up :S

  13. Ranco May 8, 2011 at 1:38 pm -

    @Jimmy

    Haven’t you already noticed the overall drop in individual TV programs??

  14. DAN May 8, 2011 at 1:31 pm -

    @Jimmy i dont think so TBL was very sucessfull this year one of tens highest rating shows it is already confirmed as coming back next year

  15. Ja'mie May 8, 2011 at 1:26 pm -

    With no Logies, Nine will be down sharply this week.

  16. Matt May 8, 2011 at 1:24 pm -

    So only over 60′s watch channel 7?

  17. Craig May 8, 2011 at 1:10 pm -

    Great to see TEN close the gap to Nine and Seven.

  18. MuchoTB May 8, 2011 at 12:28 pm -

    Are you serious Jimmy? TBL is Ten’s second biggest show behind Masterchef, and the only one which pulled close to a million viewers every night for them while the rest of their schedule seriously flounded this year (excluding Glee and NCIS). If you think it will be canceled, you’re kidding yourself

  19. Ron May 8, 2011 at 12:20 pm -

    @Jimmy – The figures for Biggest Loser are very good considering the current television landscape. There have already been ads for next season’s constestants so it won’t be cancelled. It has been a solid performer for Ten this year.

  20. Jim7 May 8, 2011 at 12:20 pm -

    Are you serious Jimmy? 1.6 in today’s landscape is exceptional

  21. deedeedragons May 8, 2011 at 12:07 pm -

    Oh dear, that’s horrible numbers for Sea Patrol.

  22. Jimmy May 8, 2011 at 11:50 am -

    wow. i wouldn’t be surprised if biggest loser is cancelled. last year it got 2m viewers for finale…

  23. Ronnie May 8, 2011 at 11:37 am -

    Thinking about the article this week about network programmers talking about changing schedules I wonder how long can SP stay at 830 Tuesday? I also wonder why it was programmed there in the first place and who takes responsibility for that given the number 1 audience grievance with FTA is timeslot changes (particularly with no notice).

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