MasterChef outrates Logie Awards
A 90 minute premiere of MasterChef was always going to eclipse over 4 hours of awards -but both did good business.
- Published by David Knox
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- Filed under News
The first episode of MasterChef Australia pulled an audience of 1.57m viewers, and defeated the Logie Awards average of 1.32m viewers.
But the awards night was undoubtedly lower because the lengthy broadcast began at 7:30pm and stretched until midnight, while the reality show was 90 minutes.
In network shares, which gives a better indication of where the eyeballs went, Nine had a huge 35% share over Seven’s 24.4 % and TEN’s 22.9%.
The Logies ratings, which didn’t break out the Red Carpet Arrivals this year, is for its broadcast through to 11:30pm. The show ran overtime, as indicated by the Kings of Comedy figures of 549,000 ( it included around30 mins of Logies).
The numbers for both MasterChef and Logies were good results.
Elsewhere last night Sunday Night‘s extended 90 minutes with Brendan Fevola and Ricky Nixon was 1.22m, with 413,000 in Melbourne.
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- Tagged with Logie Awards, MasterChef Australia, Sunday Night
13 Responses
Not surprised, Logies is yawning
It’s a bit early to say that Masterchef has gone stale. It gets much better once the contestants are whittled down to a more manageable number.
It will be interesting to see whether Masterchef can maintain the high ratings, remember its not new and fresh anymore.
I agree with Den, definately shorten the Logies. The different presenters for different awards and video packages keeps it interesting enough that they don’t need the “Logie’s Minutes” or the international musicians that aren’t relevant. Katy Perry was the only one of the 3 that was any good, Maroon 5 and Jesse J were a waste of time.
Hopefully it can go Live next year as well, even with the embargo on tweeting from the logies it was pretty common knowledge from 11pm that Karl had won, even though it aired on TV just before midnight.
I reckon next year, do the following:
6:30pm-7:30pm Logies Red Carpet w/James Mathison, Fi Fi Box & Jules Lund
7:30pm-10:00pm Logies Awards Night w/Hamish & Andy
10:00pm-11:30pm Logies “After Party” hosted by a drunken Karl Stefanovic, Lisa Wilkinson & Richard Wilkins w/ Brendan Fevola & Sam Newman on ‘roving reporter” duties.
go master chef good premiere
Pretty good for both. They definitely need to shorten the logies though, it goes way too long.
@ jay jay
Completely and utterly wrong. Last year the launch of Masterchef was on a Monday night and it had 1.692 million viewers against no real competition. This year it launched at 1.57 million viewers against the Logies. Unless you consider 0.12 million to be “significantly down” …
I reckon the Masterchef premiere was stale, to say the least. Maybe it’s just me but none of the contestants were very engaging and the idea of cooking simple ingredients was a flop – we got about 40 versions of meatballs and a few stuffed tomatoes, none of which looked better than what anyone can make at home.
And I thought the judges were saying they weren’t going to carry on with all their dramatic stuff like last year, and that they weren’t going to be concentrating on the tears and tantrums so much! You wouldn’t know it from last night.
last year Masterchef launched with 1.695 million, so not a huge drop under the circumstances.
Masterchef didn’t open against Logies last year. The figures are good.
I watched Kings of Comedy last night and thought it was funny.
David, is this series a repeat from 2001 to 2005 or is it brand new, because it was in widescreen which certainly meant it was recent.
This is the sort of programming Nine needs during primetime. They should strip the show across 7pm nightly. It would rate.
MC is going to be a power house for TEN in the coming weeks.
Masterchef significantly down from 2010. Maybe MKR has done some damage