Talent tops the ratings

By David Knox on May 15, 2011 / Filed Under News 17

We are now in time of the year when a certain cooking show makes rival networks turn pale, and while it may not necessarily be toppled the next best strategy is simply to lessen the blow.

Seven has insured itself against MasterChef quite brilliantly, and even taking a few victories along the way. Australia’s Got Talent and Dancing with the Stars both topped anything MasterChef could throw at it last week (although cooking beat dancing in a head to head hour on air). The surprise package has been Australia’s Got Talent soaring to 1.75m and Seven is yet to roll out The Amazing Race Australia.

But a word of warning: MasterChef has barely even turned on its ovens and is still getting great numbers.

Caught in the crossfire is the Nine Network with just 4 entries in the Top 20. This week it was nearly bettered by TEN, with just 0.1% separating Primary channels.

A revamped ONE managed to eclipse GEM and reach 2.8%, above its target of 2.5%.

Network:
Seven: 31.7
Nine: 24.3
TEN: 23.4
ABC: 14.9
SBS: 5.8

Primary Channel:
Seven: 24.0
Nine: 17.6
TEN: 17.5
ABC1: 11.6
SBS1: 5.0

Multichannels:
7TWO: 4.6
GO!: 3.9
7mate: 3.1
ELEVEN: 3.1
ONE: 2.8
GEM: 2.7
ABC2: 1.9
SBS2: 0.8
ABC3 0.7
ABC News 24: 0.7

Seven won key demos 16-39, 18-49 and 25-54.

Seven won all seven nights. TEN bettered Nine on Sunday, Monday, Tuesday and Wednesday.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Australia’s Got Talent-Tue Seven 1,753,000 481,000 565,000 297,000 191,000 220,000
2 Seven News – Sun Seven 1,588,000 329,000 505,000 331,000 177,000 246,000
3 Australia’s Got Talent-Wed Seven 1,523,000 433,000 463,000 263,000 195,000 169,000
4 Dancing With The Stars Seven 1,507,000 382,000 479,000 277,000 195,000 174,000
5 Masterchef Australia – Top 24 Revealed Ten 1,504,000 464,000 455,000 251,000 163,000 170,000
6 Masterchef Australia Ten 1,502,000 412,000 533,000 233,000 145,000 179,000
7 Angry Boys ABC1 1,369,000 383,000 454,000 235,000 145,000 151,000
8 Seven News – Sat Seven 1,326,000 276,000 391,000 282,000 122,000 254,000
9 Winners & Losers Seven 1,325,000 347,000 517,000 165,000 116,000 180,000
10 Nine News Sunday Nine 1,314,000 411,000 387,000 284,000 140,000 91,000
11 Seven News Seven 1,299,000 306,000 379,000 240,000 156,000 217,000
12 Today Tonight Seven 1,292,000 323,000 392,000 227,000 145,000 205,000
13 NCIS Ten 1,198,000 332,000 355,000 226,000 120,000 165,000
14 The Big Bang Theory Nine 1,189,000 279,000 388,000 298,000 96,000 128,000
15 Spicks And Specks ABC1 1,168,000 326,000 336,000 236,000 139,000 129,000
16 Nine News Nine 1,108,000 290,000 367,000 262,000 101,000 87,000
17 Criminal Minds Seven 1,061,000 313,000 278,000 211,000 119,000 139,000
18 In Their Footsteps Nine 1,034,000 271,000 345,000 237,000 79,000 102,000
19 Home And Away Seven 1,034,000 289,000 309,000 176,000 121,000 139,000
20 ABC News ABC1 1,022,000 287,000 319,000 155,000 123,000 137,000
21 The Big Bang Theory -Mon Nine 1,012,000 267,000 309,000 247,000 85,000 104,000
22 Better Homes And Gardens Seven 1,002,000 305,000 320,000 143,000 83,000 152,000
23 Bondi Vet Ten 961,000 270,000 338,000 133,000 91,000 129,000
24 No Ordinary Family Seven 952,000 298,000 263,000 173,000 92,000 125,000
25 A Current Affair Nine 951,000 279,000 293,000 215,000 81,000 83,000
26 60 Minutes Nine 946,000 309,000 278,000 186,000 69,000 103,000
27 Seven’s AFL: Rnd 8: Geelong Vs Collingwood Seven 909,000 8,000 580,000 6,000 183,000 132,000
28 Merlin Ten 907,000 283,000 223,000 153,000 96,000 151,000
29 Nine News Saturday Nine 880,000 264,000 259,000 188,000 96,000 73,000
30 ABC News-Sa ABC1 857,000 241,000 279,000 141,000 82,000 115,000
31 The Good Wife Ten 853,000 270,000 250,000 145,000 90,000 98,000
32 The 7pm Project Ten 841,000 208,000 300,000 175,000 66,000 93,000
33 Bones-Mon (R) Seven 841,000 254,000 247,000 137,000 93,000 109,000
34 Masterchef Australia – Masterclass Ten 840,000 214,000 283,000 132,000 92,000 119,000
35 Doctor Who ABC1 837,000 238,000 228,000 152,000 80,000 140,000
36 The Big Bang Theory -Rpt Nine 832,000 222,000 255,000 197,000 69,000 89,000
37 Blood Brothers Nine 811,000 245,000 273,000 142,000 77,000 74,000
38 Glee Wed Ten 805,000 258,000 270,000 113,000 56,000 108,000
39 RBT Nine 805,000 267,000 263,000 133,000 73,000 69,000
40 Castle Seven 802,000 237,000 233,000 148,000 99,000 86,000
41 Hawaii Five-O Ten 789,000 249,000 216,000 155,000 68,000 101,000
42 Australian Story ABC1 776,000 258,000 225,000 137,000 70,000 87,000
43 NCIS: Los Angeles Tues Ten 766,000 243,000 180,000 134,000 101,000 108,000
44 Customs Nine 760,000 207,000 246,000 144,000 75,000 87,000
45 Criminal Minds (R) Seven 759,000 221,000 207,000 148,000 87,000 96,000
46 ABC News-Su ABC1 744,000 228,000 214,000 140,000 64,000 98,000
47 Grey’s Anatomy Seven 744,000 214,000 230,000 156,000 69,000 74,000
48 CSI: Crime Scene Investigation Nine 739,000 222,000 172,000 182,000 79,000 83,000
49 Four Corners ABC1 734,000 241,000 169,000 160,000 74,000 90,000
50 How I Met Your Mother Seven 712,000 164,000 219,000 150,000 70,000 109,000
51 Law And Order: SVU Ten 705,000 228,000 220,000 108,000 79,000 72,000
52 Castle-Ep.2 Seven 703,000 224,000 193,000 116,000 92,000 78,000
53 Between The Lines Nine 695,000 171,000 310,000 77,000 73,000 63,000
54 The Footy Show Nine 686,000 151,000 317,000 64,000 88,000 65,000
55 RPA Nine 685,000 176,000 273,000 88,000 88,000 61,000
56 Australia’s Funniest Home Videos Nine 680,000 197,000 174,000 160,000 76,000 73,000
57 AFP – Australian Federal Police Nine 675,000 188,000 219,000 110,000 75,000 83,000
58 Ten News At Five Ten 670,000 187,000 227,000 101,000 67,000 90,000
59 Brothers & Sisters Seven 669,000 197,000 241,000 86,000 58,000 86,000
60 Nine’s Live Friday Night Football Nine 663,000 395,000 *** 268,000 *** ***
61 How I Met Your Mother (R) Seven 658,000 181,000 204,000 120,000 55,000 97,000
62 M-Pirates Of The Caribbean: At World’s End Seven 657,000 191,000 204,000 136,000 56,000 70,000
63 Parenthood Seven 654,000 195,000 285,000 60,000 45,000 69,000
64 Getaway Nine 645,000 181,000 244,000 118,000 60,000 42,000
65 M-Fantastic Four Seven 637,000 157,000 197,000 158,000 59,000 67,000
66 7.30 ABC1 632,000 187,000 178,000 112,000 78,000 77,000
67 Q&A ABC1 632,000 226,000 180,000 97,000 64,000 65,000
68 Human Planet ABC1 632,000 196,000 166,000 124,000 60,000 87,000
69 Deal Or No Deal Seven 625,000 156,000 200,000 109,000 76,000 84,000
70 Media Watch ABC1 623,000 214,000 156,000 129,000 63,000 60,000
71 Hot Seat Nine 621,000 168,000 183,000 162,000 60,000 48,000
72 Gardening Australia ABC1 606,000 147,000 199,000 121,000 66,000 73,000
73 Sea Patrol: Damage Control Nine 601,000 183,000 185,000 106,000 70,000 57,000
74 Desperate Housewives Seven 601,000 184,000 197,000 89,000 67,000 63,000
75 7.30 Budget Special: The Treasurer’s Budget Speech 2011 ABC1 588,000 227,000 133,000 141,000 75,000 12,000
76 Doctor Who: Confidential Cutdown ABC1 575,000 181,000 171,000 83,000 46,000 93,000
77 Spooks ABC1 575,000 173,000 161,000 92,000 61,000 88,000
78 CSI: Miami Nine 574,000 150,000 178,000 86,000 80,000 80,000
79 Hungry Beast ABC1 572,000 182,000 171,000 113,000 53,000 52,000
80 Seven’s AFL: Rnd 7: Melbourne Vs Adelaide Seven 567,000 30,000 271,000 41,000 158,000 67,000
81 Saturday Night AFL Ten 562,000 57,000 249,000 67,000 118,000 71,000
82 Jonathan Creek: The Judas Tree Rpt ABC1 556,000 150,000 141,000 106,000 83,000 77,000
83 Brothers & Sisters-Ep.2 Seven 535,000 167,000 209,000 60,000 49,000 50,000
84 Moby Dick ABC1 517,000 159,000 144,000 86,000 51,000 75,000
85 Jandamarra’s War ABC1 502,000 145,000 164,000 72,000 55,000 66,000
86 7.30 Budget Special ABC1 483,000 163,000 113,000 85,000 52,000 70,000
87 Qi ABC1 482,000 177,000 102,000 67,000 66,000 70,000
88 Collectors ABC1 476,000 133,000 110,000 93,000 70,000 69,000
89 Monday Night AFL Ten 475,000 *** 324,000 *** 87,000 64,000
90 Get Smart Nine 474,000 102,000 176,000 87,000 55,000 54,000
91 Budget 2011: The Right Of Reply ABC1 472,000 180,000 117,000 101,000 66,000 8,000
92 Nine’s Sunday Football Nine 464,000 296,000 *** 168,000 *** ***
93 6.30 With George Negus Ten 462,000 123,000 174,000 93,000 31,000 42,000
94 Minuscule ABC1 461,000 123,000 140,000 88,000 49,000 61,000
95 Ten News At Five Sun Ten 461,000 143,000 95,000 81,000 55,000 87,000
96 NCIS Sun Rpt Ten 458,000 131,000 168,000 67,000 40,000 51,000
97 The New Inventors ABC1 457,000 141,000 112,000 92,000 56,000 57,000
98 Ten Evening News Sun Ten 455,000 123,000 129,000 105,000 35,000 63,000
99 David Attenborough’s Madagascar Nine 449,000 129,000 120,000 94,000 51,000 54,000
100 Big – Extreme Makeover Nine 445,000 107,000 180,000 65,000 50,000 43,000

Week 20

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17 Comments »

  1. BL May 19, 2011 at 7:56 pm -

    Then how can they call them the “live finals”? A bit misleading there..

  2. David Knox May 19, 2011 at 2:14 am -

    Not live. Never have been.

  3. BL May 19, 2011 at 2:07 am -

    David, how many episodes are they producing? We are up to Ep 6 still in taped audtions, whereas last year we were in the middle of the semi finals by now. Also, do you know when the semi finals start, and are they actually live? The audience website mentions taping at 13:00, which indicates it isn’t live.

  4. Big V May 16, 2011 at 4:26 pm -

    Thumbs up on the new ONE and AGT is excellent. Can’t wait for Wimbledon in June/early July providing that Seven shows the entire Men’s Singles Final live instead of the DWTS Grand Final.

  5. deedeedragons May 15, 2011 at 8:48 pm -

    I guess it shows when you Actually have talented contestants on, people will watch.

  6. tmorgan96 May 15, 2011 at 4:52 pm -

    Hahahaha Nine. Can’t wait to see it when finals time comes round

  7. Jason May 15, 2011 at 4:35 pm -

    Ah yes, Between the Lines suffers the fate I thought – almost 1/2 the audience was Melbourne due to the very Melbourne/AFLy centric group of panelists and hosts (Eddie, Mick Molloy, Fitzy, Ed Kavalee). It had a very similar ratings/city split as the AFL footy show.

    I know I initially thought BTL was an AFL based show, and was pleasantly surprised to find it covered all sports. I liked it, but I can see why Sydney didn’t go for it much. They need to think about their positioning of the show, and I think Sydney is kinda over Eddie. He did well in the chair, but for better ratings, they need someone else.

  8. Pete May 15, 2011 at 4:22 pm -

    Other than Sons of Anarchy, Long Way Round, and next week An Idiot Abroad, ONE hasn’t added much quality yet their ratings have jumped. Weird. People just refused to watch anything sporting and will now watch COPS instead.

  9. Craig May 15, 2011 at 3:25 pm -

    Nine has to be worried, only saved from coming 3rd by TEN ongoing bad Saturday night performances of late. P*ssing off the Vampire Diaries fans might be the last straw for some viewers now their show is stuck very late Sunday nights for the remaining few eps of the season. If you’re going to put is on Sundays them have it no later that 9:30 not 2 hours later, it’s one of the few shows I trusted Nine to deliver on. I don’t know why I keep trusting them.

  10. steve May 15, 2011 at 3:08 pm -

    Well the ratings this past week certainly has been intriguing! Wonder how things go this week

    There’s no doubt Saturday really let TEN down.They could’ve edged out Nine by that 1% if they had something decent besides the AFL. Perhaps they could have MasterChef on Saturdays as well, a sort of ‘behind the scenes’ episode featuring out takes on the week just gone on Saturdays.

    Congrats on the revamp of ONE too

  11. ? Man May 15, 2011 at 2:30 pm -

    I can’t wait to see what TAR AUS will get.

  12. Peter May 15, 2011 at 2:03 pm -

    wow, congrats to seven, i thought they’d be dead in the water once MC came along, but they’ve learnt that factuals isn’t going to draw an audience against MC.
    biggest surprise was seven still won the demos, even when MC was doing great numbers in the demos

  13. Ronnie May 15, 2011 at 1:31 pm -

    Maybe it’s time David Gyngell reinvented Nine by hiring a new Director of Content? Let’s face it – what little local content there is totally sucks. If you’ve never worked anywhere else but Nine how can you be a change agent? Broadcast television has radically changed in the past decade but the same old management team keeps doing the same old thing and blames the audience when they don’t tune in. Nine’s brand has come to mean Lame, Tame, Same Same. If it wasn’t for a few Melbourne spikes like news and Eddie Maguire the situation would be even worse. Local content is a mess, particularly drama. The drama team thought is was a coup to hire Kate Ritchie. The opposite is true. Canal Road and LAC were doa due to the power of social media but Nine don’t get the power of instant and viral word of mouth. They are not connecting with a fragmenting audience because they’re just not intelligent enough to even try. It’s a classic case of trying to be all things to all people they’re pleasing noone.

  14. Warrigul May 15, 2011 at 1:22 pm -

    Ten still can’t beat Nine though. They need to target Nine directly to beat them.

  15. Earthquake May 15, 2011 at 1:06 pm -

    After all the hype of One becoming less of a sports channel, in the end less than a quarter of the programming has changed to non-sports programming (most of this being between 5-10pm) so in reality there isn’t that much for the sports lovers to grumble over as I haven’t seen any sports cut so far.

  16. Moanique Rothschild May 15, 2011 at 12:17 pm -

    Great to see Angry Boys at no.7. As you said David, they haven’t toppled MC but certainly lessened the blow. All those people who said MC would blow 7 out of the water were very wrong, hate to say I told you so.

  17. cjschris May 15, 2011 at 12:14 pm -

    Ouch.
    Although we all knew this day would come. But AGT? I thought a show would at least have to be good to beat MC

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