Ratings race shake-up

By David Knox on June 26, 2011 / Filed Under News 26

Week 26 delivered some subtle shifts in television, but it’s too early to know if it was a one-off or part of a bigger change.

At Nine there was some good news. The Block has started well and helped Nine win 4 of 7 nights. Significantly, Nine won the two demo groups it seeks to win 18-49 and 25-54.

GO! broke the 10.0% share on Saturday night -a new record for a digital channel, thanks to the Transformers movie pulling a sensational 471,000 viewers. It even broke into the week’s Top 100 shows. As a result, GO! bettered 7TWO last week.

MasterChef Australia eclipsed Australia’s Got Talent as the week’s top show. TEN won the other key demo: 16-39.

Everybody was talking about SBS’ ground-breaking series Go Back To Where You Came From (including on all 3 commercial networks).

But despite their good week neither Nine nor SBS managed to get their best share for the year.

After all was said and done, Seven still won in Total People.

Network:
Seven: 30.1
Nine: 26.9
TEN: 23.4
ABC: 13.9
SBS: 5.7

Primary channels:
Seven: 22.0
Nine: 19.2
TEN: 17.9
ABC1: 10.7
SBS1: 5.0

Multichannels:
GO!: 5.0
7TWO: 4.3
7mate: 3.8
ELEVEN: 3.2
GEM: 2.6
ONE: 2.3
ABC2: 2.1
SBS2: 0.8
ABC3: 0.6
ABC News 24: 0.6

Nine won Monday, Thursday, Friday and Saturday. Seven won Sunday, Tuesday and Wednesday. But TEN bettered Nine on Tuesday and Wednesday.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Masterchef Australia Wed Ten 1,778,000 512,000 582,000 303,000 180,000 201,000
2 Australia’s Got Talent-Tue Seven 1,756,000 526,000 546,000 283,000 209,000 192,000
3 Downton Abbey Seven 1,721,000 444,000 595,000 297,000 182,000 203,000
4 Masterchef Australia Mon Ten 1,692,000 430,000 620,000 274,000 189,000 179,000
5 Seven News – Sun Seven 1,680,000 393,000 489,000 371,000 130,000 296,000
6 Masterchef Australia Sun Ten 1,615,000 510,000 504,000 251,000 168,000 182,000
7 Masterchef Australia Tues Ten 1,597,000 425,000 533,000 265,000 196,000 178,000
8 Dancing With The Stars Seven 1,550,000 450,000 437,000 311,000 175,000 178,000
9 Nine News Sunday Nine 1,526,000 520,000 454,000 282,000 201,000 69,000
10 Masterchef Australia Thurs Ten 1,510,000 398,000 486,000 287,000 169,000 170,000
11 Winners & Losers Seven 1,347,000 374,000 469,000 204,000 150,000 149,000
12 Seven News Seven 1,322,000 348,000 346,000 270,000 158,000 200,000
13 The Big Bang Theory Nine 1,314,000 325,000 438,000 297,000 87,000 167,000
14 Seven News – Sat Seven 1,275,000 312,000 319,000 296,000 157,000 191,000
15 Today Tonight Seven 1,230,000 346,000 314,000 235,000 145,000 189,000
16 The Amazing Race Australia Seven 1,214,000 338,000 411,000 200,000 112,000 155,000
17 Bondi Vet Ten 1,209,000 355,000 346,000 208,000 142,000 158,000
18 Nine News Nine 1,119,000 302,000 390,000 238,000 106,000 83,000
19 Better Homes And Gardens Seven 1,075,000 284,000 353,000 176,000 117,000 146,000
20 60 Minutes Nine 1,063,000 280,000 358,000 218,000 100,000 106,000
21 Home And Away Seven 1,049,000 305,000 292,000 198,000 123,000 131,000
22 The Block Nine 1,044,000 298,000 381,000 176,000 83,000 106,000
23 Criminal Minds Seven 1,037,000 325,000 279,000 199,000 122,000 113,000
24 A Current Affair Nine 1,029,000 304,000 359,000 206,000 84,000 77,000
25 Come Fly With Me Nine 1,020,000 298,000 307,000 188,000 81,000 147,000
26 Offspring Ten 984,000 244,000 365,000 153,000 103,000 119,000
27 Masterchef Australia – Masterclass Ten 978,000 251,000 353,000 159,000 113,000 102,000
28 Merlin Ten 978,000 346,000 242,000 166,000 108,000 116,000
29 Highway Patrol Seven 966,000 295,000 284,000 166,000 110,000 111,000
30 In Their Footsteps Nine 955,000 257,000 313,000 205,000 100,000 80,000
31 Nine News Saturday Nine 950,000 235,000 336,000 172,000 123,000 84,000
32 Offspring Wed Ten 901,000 253,000 319,000 148,000 81,000 100,000
33 Hot Property Nine 890,000 264,000 353,000 116,000 81,000 77,000
34 ABC News ABC1 885,000 244,000 268,000 142,000 106,000 125,000
35 Inside The Human Body Nine 883,000 228,000 338,000 132,000 73,000 112,000
36 World’s Deadliest Roads Seven 861,000 242,000 233,000 176,000 108,000 101,000
37 ABC News-Sa ABC1 854,000 265,000 248,000 160,000 82,000 98,000
38 NCIS Rpt Ten 847,000 261,000 220,000 143,000 106,000 117,000
39 Law And Order: SVU Rpt Ten 826,000 235,000 222,000 163,000 113,000 93,000
40 The Mentalist -Ep1 Nine 825,000 271,000 233,000 175,000 64,000 82,000
41 Spicks And Specks ABC1 807,000 229,000 252,000 148,000 98,000 79,000
42 Saturday Night AFL Ten 804,000 100,000 397,000 66,000 103,000 138,000
43 Australia’s Funniest Home Videos Nine 801,000 199,000 248,000 183,000 88,000 83,000
44 Taggart ABC1 792,000 223,000 227,000 140,000 106,000 96,000
45 The Big Bang Theory -Wed Ep2 Nine 787,000 247,000 242,000 139,000 70,000 91,000
46 Australian Story ABC1 787,000 253,000 236,000 125,000 88,000 85,000
47 New Tricks Rpt ABC1 780,000 230,000 193,000 158,000 105,000 94,000
48 RBT Nine 776,000 234,000 227,000 156,000 64,000 95,000
49 Grey’s Anatomy Seven 774,000 260,000 258,000 129,000 68,000 58,000
50 No Ordinary Family Seven 765,000 230,000 214,000 168,000 62,000 90,000
51 The Big Bang Theory -Tue Nine 759,000 198,000 264,000 159,000 49,000 89,000
52 The Big Bang Theory -Wed Ep1 Nine 759,000 237,000 242,000 146,000 55,000 79,000
53 Sea Patrol: Damage Control Nine 741,000 252,000 210,000 135,000 84,000 59,000
54 The 7pm Project Ten 739,000 184,000 232,000 169,000 68,000 87,000
55 RPA Nine 728,000 206,000 224,000 115,000 100,000 84,000
56 Hawaii Five-O Ten 717,000 224,000 194,000 142,000 62,000 95,000
57 Criminal Minds (R) Seven 707,000 216,000 181,000 142,000 89,000 79,000
58 Law And Order: SVU Ep 2 Rpt Ten 699,000 236,000 154,000 136,000 94,000 79,000
59 Kingdom ABC1 683,000 205,000 177,000 141,000 69,000 90,000
60 Rescue Special Ops -Ep1 Nine 680,000 186,000 244,000 87,000 72,000 92,000
61 Inspector George Gently ABC1 677,000 216,000 182,000 115,000 90,000 75,000
62 Hot Seat Nine 676,000 180,000 211,000 174,000 67,000 43,000
63 Parenthood Seven 671,000 169,000 268,000 104,000 68,000 61,000
64 Rescue Special Ops -Ep2 Nine 666,000 170,000 262,000 76,000 75,000 83,000
65 Ten News At Five Ten 645,000 181,000 209,000 95,000 65,000 95,000
66 Deal Or No Deal Seven 645,000 176,000 184,000 129,000 71,000 84,000
67 NCIS: Los Angeles Tues Ten 634,000 175,000 182,000 93,000 96,000 87,000
68 Desperate Housewives Seven 633,000 217,000 234,000 75,000 53,000 54,000
69 Four Corners ABC1 629,000 195,000 198,000 108,000 64,000 64,000
70 ABC News-Su ABC1 625,000 181,000 181,000 99,000 79,000 86,000
71 The Footy Show Nine 621,000 115,000 301,000 85,000 72,000 49,000
72 Castle (R) Seven 621,000 203,000 180,000 103,000 66,000 68,000
73 Angry Boys ABC1 620,000 177,000 217,000 120,000 47,000 59,000
74 Gardening Australia ABC1 620,000 164,000 178,000 131,000 85,000 61,000
75 Nine’s Live Friday Night Football Nine 614,000 409,000 *** 204,000 *** ***
76 Media Watch ABC1 613,000 206,000 185,000 117,000 66,000 39,000
77 M-The Game Plan Seven 612,000 185,000 166,000 131,000 71,000 60,000
78 7.30 ABC1 600,000 182,000 167,000 101,000 78,000 73,000
79 March Of The Dinosaurs Nine 593,000 192,000 162,000 111,000 69,000 59,000
80 House Mon Ten 577,000 151,000 195,000 86,000 63,000 81,000
81 Go Back To Where You Came From SBS ONE 565,000 185,000 188,000 84,000 43,000 65,000
82 Ten News At Five Sat Ten 564,000 104,000 191,000 89,000 85,000 94,000
83 Seven’s AFL: Rnd 14: Hawthorn Vs Essendon Seven 563,000 4,000 382,000 1,000 95,000 80,000
84 Nine’s Sunday Football Nine 559,000 325,000 87,000 147,000 *** ***
85 Q&A ABC1 555,000 173,000 144,000 120,000 69,000 49,000
86 The Mentalist -Ep2 Nine 547,000 160,000 197,000 105,000 55,000 30,000
87 Mountain Gorilla ABC1 542,000 181,000 109,000 101,000 70,000 81,000
88 Foreign Correspondent ABC1 511,000 147,000 135,000 89,000 69,000 71,000
89 Catalyst ABC1 510,000 135,000 147,000 99,000 67,000 62,000
90 Collectors ABC1 499,000 122,000 158,000 93,000 64,000 61,000
91 How I Met Your Mother-Ep.2 (R) Seven 484,000 148,000 134,000 87,000 54,000 61,000
92 6.30 With George Negus Ten 482,000 118,000 172,000 100,000 40,000 53,000
93 Getaway -Sat Nine 477,000 119,000 158,000 79,000 62,000 60,000
94 Lawrence Leung’s Unbelievable ABC1 472,000 125,000 171,000 84,000 47,000 44,000
95 Big Nine 472,000 93,000 173,000 80,000 59,000 66,000
96 Transformers Go! 471,000 142,000 147,000 74,000 55,000 53,000
97 Before The Game Ten 466,000 5,000 340,000 *** 70,000 52,000
98 Air Crash Investigations-Mon Seven 464,000 104,000 149,000 73,000 55,000 83,000
99 Jamie’s Thirty Minute Meals Sun Rpt Ten 464,000 136,000 142,000 77,000 46,000 62,000
100 Nine’s Friday Night Football Nine 461,000 286,000 *** 175,000 *** ***
Week 26

26 Comments »

  1. James June 27, 2011 at 5:25 pm -

    Steve, scheduling Movies like that is a no-brainer.

  2. steve June 27, 2011 at 3:51 pm -

    The guy/people that manage to secure movies for Nine is doing a good job. He/she/they actually have the mind to think months in advance and screen the previous installments on a franchise before the new movie hits theaters.

    We’ve seen it here with Transformers, Nine has done it for years with Harry Potter, Seven did a week or 2 ago with Kung Fu Panda. I can’t remember who has done with the Pirates franchise but i don’t think it was TEN. Hello TEN wake up!!!

  3. David Knox June 27, 2011 at 3:49 pm -

    In regards to The Block: Nine mucked up coding again, and a Thursday repeat has been added into the weekly average. Without this it got 1.18m and higher than Home and Away.

  4. David Knox June 27, 2011 at 11:38 am -

    Natasha: it was featured on all three commercial channels and gave SBS their best figures all year.

  5. Natasha June 27, 2011 at 11:28 am -

    If everybody was talking about Go Back To Where you Came From, why did it receive low ratings? 565,000 185,000 188,000 84,000…I wouldn’t call those High ratings.

  6. A. June 27, 2011 at 2:58 am -

    I for one am glad the ABC have The Young Ones. I’m really glad they repeat it near midnight as that’s how I caught the first episode by accident; I then watched it in primetime last week. I like documentaries about science also about improving peoples lives. Not to mention Doctor Michael Mosley. I try to watch his shows wherever they show up. Although it’s stupid to have one of his shows against Catalyst. But that’s a different channel.

  7. Jack June 26, 2011 at 11:19 pm -

    Barrie, have you paid attention to ABC1 and ABC2’s schedules the past couple of years? ABC2 has way more scripted programming in primetime, and most of it is young skewing. The Young Ones doesn’t even fit ABC2 for late night repeats. The reality and docos that ABC2 shows are largely ones with young people like the various ‘Blood, Sweat & …’ series, and trashy ones about plastic surgery and so on.

  8. ohyeah June 26, 2011 at 9:53 pm -

    wow! well done GO!.

  9. deedeedragons June 26, 2011 at 9:51 pm -

    471,000 have no life, or taste in movies for that matter.

  10. Jerome June 26, 2011 at 8:23 pm -

    @secret squirrel. Downton is a young skewing show, atleast more young skewing that The Block.

  11. tmorgan June 26, 2011 at 7:55 pm -

    Well done GO! and Nine. Taking the risk of stripping the Block rather than relying on TBBT or 2.5Men actually worked.

  12. Barrie June 26, 2011 at 7:38 pm -

    so how long before transformers gets repeated on gem and nine? a message to all FTA networks:- there are people home on saturday nights wanting something decent to watch. (not that transformers is my idea of decent). I agree with Mike Retter, ABC1 has some poor primetime programming choices…put reality/doco’s & alternative comedy on ABC2 (like young ones & manor bowen) and leave drama & sitcoms on ABC1….Dr Who rated better on Sundays

  13. Veronica June 26, 2011 at 7:05 pm -

    The Block number is wrong…The Block averaged 1.18 for the week compared to H&A 1.04

  14. Dakota June 26, 2011 at 6:00 pm -

    Hey Guys, do we know how Winners & Losers is faring in its chance for a 2nd Season? It seems to be doing extremely well and the show is fantastic, and will be even better over time :)

  15. tv June 26, 2011 at 5:00 pm -

    Even with the 4 days won, 9 only managed a 1.1 gain from last week. 7 and 10 lost a bit this week, most of that went to SBS.

  16. Secret Squïrrel June 26, 2011 at 3:27 pm -

    @Castle and Moanique – I think that where a program has more than one ep per week and is not separately coded, the weekly figure given above is an average for the week. The H&A number looks about right (their highest was 1,160k on Mon). However, the figure for the Block does seem low as the preliminaries show that they recorded 1,114k or above on 4 of the days, including 1,342k for Mon.

    So either the prelims were erroneously high or there’s an error with the weekly calculation.

  17. Jezza June 26, 2011 at 3:11 pm -

    Yep I think ch9 are slowly turning the corner. The Block should get a little stronger as they enter the houses. Ch7 will lse DA soon and are looking a bit weak on Mo, We, Th

  18. Castle June 26, 2011 at 3:08 pm -

    @ Moanique

    The figures listed for The Block and Home and Away are their 5 day average, otherwise we would see multiple listings for each show inside the top 100. Based on those figures, Home and Away beat The Block for the week, despite the latter comfortably winning in preliminary figures. I think someone at Nine must have screwed up with the coding for it to drop so much.

  19. APM June 26, 2011 at 2:44 pm -

    with Transformers doing so well, you would think they would premiere the second Transformers this Saturday night instead of Mission Impossible 3.

  20. Ranco June 26, 2011 at 2:38 pm -

    As long as 7 has that downtown abbey and DWTS and AGT it’s goonna beat nine by 10%

  21. Secret Squïrrel June 26, 2011 at 2:33 pm -

    Nine have got to be happy about winning the demos. It’s only one week but it demonstrates that having a show that targets the right demos and rates well five nights a week is better than one killer show, particularly if it’s older skewing; eg The Block or Masterchef against New Tricks or Downtown Abbey.

    I really think it’s time we stopped focusing on total viewers – they’re only used for bragging rights. The people that spend the money all know that it’s the demos that are important. I also think that the collation of data for separate channels into network totals is bogus but this is unlikely to change until the digital landscape matures to the point where TV audiences see 15 channels instead of 5 network primaries plus a bunch of others.

  22. Moanique in Brisbane June 26, 2011 at 2:21 pm -

    @ Castle, the ratings table isn’t saying that Home & Away beat the Block for the week, it is saying that on the one night that H &A did win, it was higher than the Block was on either of the four nights that the Block won.

  23. NJK June 26, 2011 at 2:05 pm -

    Wow – Gardening Australia and Angry Boys both got 620,000 people exactly. I wonder if they share the same audience…

  24. Mike Retter June 26, 2011 at 1:39 pm -

    I think The ABC has to be adventuress and not pin all its hopes on Angry Boys. They need a Chaser program being provocative and making noise, the kind of publicity they used to get which you cannot buy. I think they should have a nightly tonight show on ABC2, with a young, talented comedian. They should not be playing shows like The Young Ones (not the sitcom but the reality series about old people that hits the ground like a lead balloon, to think they pay money for that rubbish, its as useless as the manner Bowen),

  25. LJP June 26, 2011 at 1:33 pm -

    “One swallow doth not a Summer make”, but our TV landscape is changing. The concept of a “Main” channel is slowly fading. GO! advertises Nine programs all the time but it is not reciprocated. Time for a rethink.
    “Transformers” was scheduled over a week before and it actually got to air! That’s another message to think about.

  26. Castle June 26, 2011 at 12:58 pm -

    How did Home and Away beat The Block for the week? The Block won 4/5 nights by a decent margin in preliminary figures.

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