Postcards SA host Keith Conlon, who learned this week that the show had been axed by WIN Television, says its been an “appalling week.”
But he’s also pragmatic enough to know that decisions of management don’t always reflect the wishes of viewers.
“Television’s like that, where sadly these things do come to an end, sometimes for reasons outside of rational thinking and this is one of those,” he told Adelaide Now.
“It’s not like the ratings died or nobody advertised or it got old and nobody cared.”
The Postcards website records half-a-million unique visits a month.
“The secret of the program is it tells stories – and it tells our stories,” he said.
“A lot of lifestyle programs seem to be losing that knack – it’s terribly upfront and gorgeous-looking but where’s the story?”
The show will have topped 600 episodes by the time it ends in November.