Seven holds ratings crown at 2011 halfway mark

By David Knox on July 10, 2011 / Filed Under News 31

At the halfway mark of the year the Seven Network continues its record run.

In a clean sweep it has now won 20 of 20 survey weeks for the year, dominating in every demographic and Total People. It remains the strongest run the network has ever enjoyed.

Last week Nine was hoping for an upset on the back of the State of Origin, The Block and an EJ Whitten Legends Game.

It was a case of close but no cigar, following a neck and neck battle with Seven through the week. By Friday morning Nine was in front by 0.1% in Network shares, but Seven bounced back with big wins on both Friday and Saturday to take the week. On Saturday night Nine’s Water Horse movie bombed with just 371,000 viewers at 7:30pm, sealing their fate.

Seven also has an unprecedented victory in winning all three State of Origin weeks this year.

But nobody can deny Nine’s record ratings for the State of Origin, an impressive 2.47m viewers. Nine’s strategy of coding The Block separately also sees its top audience at 1.47m (as opposed to an average of of 1.3m the previous week).

Seven’s best for the week was Downton Abbey (1.62m) and Australia’s Got Talent (adjusted to 1.56m after coding errors).

For TEN MasterChef‘s biggest audience was an excellent 1.72m on Wednesday (against State of Origin no less) way out in front of Bondi Vet on 1.02m. At the halfway point of the year TEN says its network share in Total People is up 0.7% (from 6pm-10:30pm).

Seven’s rating glory also sees 7TWO in front as the leading multichannel.

Here’s how they stacked up in Week 28:

Network:
Seven: 29.7
Nine: 27.6
TEN: 22.4
ABC: 13.6
SBS: 6.7

Primary Channels:
Seven: 21.8
Nine: 21.4
TEN: 16.7
ABC1: 10.5
SBS1: 6.0

Multichannels:
7TWO: 4.3
GO!: 3.8
7mate: 3.6
ELEVEN: 3.6
GEM: 2.4
One: 2.1
ABC2: 1.8
SBS2: 0.7
ABC3: 0.6
ABC News 24: 0.6

Nine won 16-39, 18-49 and 25-54.

Seven won Sunday, Tuesday, Friday and Saturday. Nine won Monday, Wednesday and Thursday. TEN bettered Seven on Wednesday and Nine on Saturday.

Seven was first in Melbourne, Adelaide and Perth, Nine was victorious in Sydney and Brissy.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 State Of Origin Rugby League Qld V Nsw 3rd – Match Nine 2,475,000 1,086,000 340,000 905,000 67,000 78,000
2 Masterchef Australia Wed Ten 1,726,000 409,000 664,000 242,000 203,000 207,000
3 Masterchef Australia Thurs Ten 1,638,000 383,000 592,000 293,000 174,000 195,000
4 Downton Abbey Seven 1,624,000 430,000 536,000 299,000 173,000 186,000
5 Masterchef Australia Mon Ten 1,590,000 397,000 580,000 260,000 177,000 176,000
6 State Of Origin Rugby League Qld V Nsw 3rd – Post Match Nine 1,569,000 619,000 168,000 684,000 55,000 43,000
7 Nine News Sunday Nine 1,564,000 530,000 455,000 293,000 170,000 116,000
8 Masterchef Australia Sun Ten 1,560,000 427,000 503,000 283,000 191,000 155,000
9 Australia’s Got Talent-Tue Seven 1,556,000 484,000 410,000 291,000 187,000 184,000
10 Seven News – Sun Seven 1,554,000 333,000 483,000 338,000 159,000 241,000
11 Masterchef Australia Tues Ten 1,500,000 428,000 462,000 267,000 160,000 182,000
12 State Of Origin Rugby League Qld V Nsw 3rd – Pre Match Nine 1,496,000 627,000 259,000 611,000 *** ***
13 Dancing With The Stars Seven 1,476,000 401,000 402,000 339,000 162,000 172,000
14 The Block -Mon Nine 1,470,000 416,000 510,000 292,000 131,000 121,000
15 The Block -Wed Nine 1,390,000 336,000 465,000 315,000 131,000 142,000
16 The Block -Tue Nine 1,372,000 380,000 432,000 279,000 155,000 126,000
17 Seven News Seven 1,348,000 322,000 382,000 261,000 160,000 223,000
18 The Block -Thu Nine 1,291,000 361,000 465,000 236,000 113,000 116,000
19 Today Tonight Seven 1,239,000 318,000 339,000 227,000 148,000 207,000
20 Seven News – Sat Seven 1,225,000 303,000 311,000 257,000 122,000 232,000
21 Winners & Losers Seven 1,209,000 343,000 385,000 192,000 139,000 151,000
22 Nine News Nine 1,185,000 335,000 379,000 268,000 110,000 93,000
23 The Block -Fri Nine 1,179,000 323,000 382,000 266,000 116,000 93,000
24 A Current Affair Nine 1,101,000 332,000 339,000 242,000 106,000 82,000
25 Better Homes And Gardens Seven 1,062,000 297,000 343,000 202,000 113,000 107,000
26 The Amazing Race Australia Seven 1,032,000 271,000 344,000 167,000 110,000 141,000
27 60 Minutes Nine 1,024,000 245,000 360,000 182,000 104,000 131,000
28 In Their Footsteps Nine 1,023,000 309,000 321,000 202,000 93,000 98,000
29 Home And Away Seven 1,019,000 278,000 259,000 213,000 129,000 141,000
30 Bondi Vet Ten 1,019,000 306,000 241,000 212,000 126,000 133,000
31 Nine News Saturday Nine 1,014,000 257,000 375,000 214,000 110,000 58,000
32 Hot Property Nine 973,000 310,000 359,000 142,000 90,000 72,000
33 Masterchef Australia – Masterclass Ten 963,000 229,000 372,000 202,000 100,000 59,000
34 The Big Bang Theory -Mon Nine 945,000 302,000 272,000 203,000 70,000 98,000
35 Can Of Worms Ten 924,000 238,000 310,000 159,000 106,000 111,000
36 ABC News ABC1 923,000 257,000 291,000 131,000 104,000 141,000
37 Highway Patrol Seven 918,000 233,000 320,000 120,000 126,000 119,000
38 Rescue Special Ops -Ep1 Nine 891,000 279,000 253,000 159,000 110,000 90,000
39 Law And Order: SVU Rpt Ten 881,000 258,000 252,000 164,000 104,000 103,000
40 Border Security – Australia’s Front Line (R) Seven 880,000 249,000 259,000 170,000 70,000 132,000
41 Seven’s AFL: Rnd 16: West Coast Vs Geelong Seven 870,000 10,000 460,000 9,000 147,000 244,000
42 Merlin Ten 855,000 272,000 203,000 143,000 109,000 129,000
43 Offspring Wed Ten 845,000 149,000 351,000 108,000 109,000 128,000
44 The Mentalist -Ep1 Nine 835,000 287,000 239,000 147,000 82,000 81,000
45 Rescue Special Ops -Ep2 Nine 830,000 248,000 250,000 140,000 101,000 90,000
46 Border Patrol-Mon Seven 817,000 213,000 256,000 162,000 80,000 106,000
47 ABC News-Sa ABC1 808,000 242,000 250,000 145,000 84,000 87,000
48 Grand Designs ABC1 789,000 239,000 193,000 163,000 90,000 105,000
49 NCIS Rpt Ten 785,000 222,000 187,000 139,000 102,000 134,000
50 Australian Story ABC1 766,000 259,000 208,000 130,000 81,000 87,000
51 Inside The Human Body Nine 752,000 210,000 223,000 138,000 74,000 108,000
52 Taggart ABC1 741,000 221,000 205,000 146,000 88,000 81,000
53 Grey’s Anatomy Seven 727,000 198,000 222,000 130,000 88,000 89,000
54 Australia’s Funniest Home Videos Nine 726,000 219,000 204,000 145,000 79,000 79,000
55 Hawaii Five-O Ten 726,000 200,000 219,000 148,000 75,000 84,000
56 The 7pm Project Ten 716,000 188,000 232,000 142,000 75,000 80,000
57 New Tricks Rpt ABC1 704,000 212,000 187,000 132,000 80,000 92,000
58 Hot Seat Nine 691,000 192,000 209,000 172,000 67,000 51,000
59 Nine’s Live Friday Night Football Nine 687,000 449,000 *** 238,000 *** ***
60 ABC News-Su ABC1 665,000 188,000 201,000 118,000 80,000 78,000
61 Ten News At Five Ten 660,000 196,000 185,000 109,000 73,000 98,000
62 Saturday Night AFL Ten 660,000 82,000 350,000 42,000 101,000 83,000
63 M-Shark Tale Seven 649,000 178,000 193,000 132,000 62,000 84,000
64 Law And Order: SVU Ep 2 Rpt Ten 648,000 196,000 149,000 136,000 89,000 78,000
65 Kingdom ABC1 647,000 188,000 186,000 131,000 75,000 66,000
66 Deal Or No Deal Seven 644,000 161,000 197,000 119,000 75,000 92,000
67 The Vicar Of Dibley (R) Seven 644,000 182,000 152,000 127,000 52,000 130,000
68 Q&A ABC1 634,000 208,000 214,000 108,000 64,000 39,000
69 Gardening Australia ABC1 632,000 181,000 186,000 138,000 69,000 57,000
70 The Footy Show Nine 632,000 122,000 247,000 100,000 97,000 65,000
71 E.J. Whitten Legends Game Nine 624,000 *** 423,000 *** 109,000 91,000
72 Qi ABC1 616,000 188,000 172,000 111,000 62,000 83,000
73 Criminal Minds (R) Seven 613,000 138,000 221,000 66,000 84,000 104,000
74 Media Watch ABC1 603,000 195,000 180,000 123,000 54,000 51,000
75 M-Pirates Of The Caribbean: The Curse Of The Black Pearl Seven 602,000 177,000 184,000 121,000 71,000 49,000
76 World’s Deadliest Roads Seven 600,000 103,000 260,000 58,000 83,000 96,000
77 The Mentalist -Ep2 Nine 598,000 200,000 177,000 90,000 81,000 50,000
78 Seven’s AFL: Rnd 15: Collingwood Vs Hawthorn Seven 586,000 31,000 372,000 2,000 95,000 84,000
79 Four Corners ABC1 585,000 193,000 176,000 100,000 49,000 67,000
80 Q&A: Stopping The Boats ABC1 584,000 166,000 238,000 94,000 46,000 40,000
81 Leaky Boat ABC1 582,000 180,000 227,000 94,000 37,000 44,000
82 Castle (R) Seven 554,000 178,000 175,000 131,000 *** 70,000
83 Spicks And Specks Rpt ABC1 551,000 112,000 198,000 45,000 94,000 102,000
84 NCIS: Los Angeles Tues Ten 546,000 152,000 147,000 82,000 85,000 80,000
85 Midsomer Murders Rpt ABC1 540,000 160,000 146,000 127,000 63,000 44,000
86 7.30 ABC1 537,000 154,000 158,000 90,000 64,000 72,000
87 Criminal Minds-Ep.2 (R) Seven 532,000 144,000 187,000 54,000 64,000 83,000
88 Law & Order: Criminal Intent Ten 499,000 144,000 161,000 72,000 65,000 58,000
89 Desperate Housewives Seven 498,000 142,000 183,000 70,000 51,000 53,000
90 Teen Wolf Seven 492,000 160,000 152,000 55,000 48,000 77,000
91 Crownies Teaser ABC1 489,000 135,000 129,000 109,000 54,000 63,000
92 Collectors ABC1 471,000 120,000 146,000 88,000 75,000 41,000
93 Nine’s Sunday Football Nine 470,000 302,000 *** 168,000 *** ***
94 The Young Ones ABC1 468,000 140,000 143,000 81,000 45,000 60,000
95 Catalyst ABC1 465,000 123,000 141,000 92,000 44,000 64,000
96 Foreign Correspondent ABC1 465,000 126,000 130,000 93,000 53,000 63,000
97 Getaway -Sat Nine 460,000 118,000 179,000 68,000 54,000 41,000
98 Hustle ABC1 454,000 131,000 123,000 91,000 55,000 54,000
99 Criminal Minds-Late (R) Seven 453,000 131,000 144,000 62,000 59,000 57,000
100 Two And A Half Men -Wed Ep1 Nine 452,000 197,000 55,000 165,000 23,000 12,000

Week 28

31 Comments »

  1. Ron July 11, 2011 at 3:48 pm -

    Just looked at my EPG, and it looks like The Block is now on Sundays as well where the rooms will be revealed and judged, and a challenge will now be on Monday. No doubt Nine want to extend their good ratings to Sundays as well.

  2. tmorgan July 11, 2011 at 12:18 pm -

    @bettestreep2008
    This report is for the week, not for the first half of the year.
    Nine’s Tuesday will take a lift, Top Design and Top Gear will pull them back but still an oppotunity missed for Nine by not winning the week.

  3. Ron July 11, 2011 at 11:53 am -

    @bettestreep2008

    Those figures are for last week only, not the year as a whole.

  4. Secret Squïrrel July 11, 2011 at 11:53 am -

    @bettestreep2008 – those figure you’re quoting are for Week 28 not the whole half-year.

    @tom – the weekly ratings are calculated from the raw data not how many days were won. If a network only just wins 4 nights but loses the other three by a big enough margin, they can still not win the week. Also, fewer people watch TV on Fri and Sat so winning those nights will count for less.

    @steve – Nine do code them separately. Have a look at #1, #2, & #4 on Wednesday.
    tvtonight.com.au/2011/07/week-28-4.html

  5. bettestreep2008 July 11, 2011 at 9:18 am -

    I understand how Seven has won the first half of the ratings year.

    Winning 20 out of 20 surveys – you can’t beat that sort of success.

    However I question how Nine came a very very very close second? 21.8 compared to 21.4?

    And how did Nine win the demos 16-39, 18-49 and 25-54? I thought Ten had done better in these categories in the first 20 ratings surveys.

    And how did Ten come a distant third when there were some weeks when they beat Nine in the overall ratings And the three demo categories?

    The only figure I don’t dispute is Seven winning the first half – but by only 0.4 from Nine???

  6. James July 11, 2011 at 12:20 am -

    @ Jerome. It works that way in this scenario.

  7. David Knox July 11, 2011 at 12:01 am -

    Top Gear is male skewed, Winners & Losers female skewed. It’s not necessarily harmed by the competition so much as audience confusion about which episodes are new and which aren’t.

  8. franz chong July 10, 2011 at 11:49 pm -

    Nine made a big mistake putting not only Top Gear up against Packed to the Rafters but now Winners and Losers.It might have worked a year ago when It was Greys Anatomy filling in for the Rafters but not in 2011.

  9. David Knox July 10, 2011 at 10:11 pm -

    Tom. Nine has not won a week in Network Shares all year.

  10. tom July 10, 2011 at 9:46 pm -

    David nine won week 26 they won 4 nights

  11. deedeedragons July 10, 2011 at 8:33 pm -

    Hamish & Andy won’t save Nine.

  12. steve July 10, 2011 at 7:52 pm -

    How come Nine didn’t want to also code the SOO separately? As in Pre and Post match shows?

    So does this also mean TEN is not leading in the 16-39 demo anymore?

  13. dogue July 10, 2011 at 7:28 pm -

    Just wondering, how come “The Block” has it’s own ratings, and not combined like “Home and Away?”

  14. Craig July 10, 2011 at 6:28 pm -

    @Jezza – with S17 of Top Gear only having 6 shows it will be over before the Rafters return, well they might have 1 or 2 weeks over lapping.

  15. Jerome July 10, 2011 at 5:32 pm -

    @sav001; doesn’t work that way.

    This week was definitely 9 best chance especially with the block bumping things up and 7 a bit weaker. Turned out they weren’t even close.

  16. sav001 July 10, 2011 at 4:48 pm -

    Nine cant show Transformers 2 or Harry Potter and the Halfblood Prince as foxtel are still showing them. In fact Movie One is airing Harry Potter and the Halfblood Prince on Tuesday, two days before the final movie hits theatres.

  17. Ja'mie July 10, 2011 at 4:48 pm -

    Just watch Can of Worms plummet this week.

  18. pete July 10, 2011 at 4:10 pm -

    Another week lost!

  19. Jimmy July 10, 2011 at 4:10 pm -

    geez what happened to got talent? it was pulling almost 2 million for a couple of weeks and now 1.5?

  20. Guy July 10, 2011 at 3:58 pm -

    No offence but all this splitting of shows from both Nine and TEN is ridiculous. I know it shows it off more but seriously its a complete joke.

    I will say congrats to Seven on winning 20/20 so far. I believe that they won’t lose another week this year but we will see how they go.

    Its amazing that Seven still won the week by over 2%. I thought it would be a lot closer but Nine have nothing in their schedule and even having AFL, NRL, State of Origin and The Block they still couldn’t overhaul the Seven train. Well i think its safe to say Nine won’t win another week this year now. I just can’t see it. The Rugby World Cup won’t help it, the Grand Final of the NRL won’t help it because Seven are just unstoppable this year. Its just a one sided affair.

    No denying the footy though. That was one great match even though it should have been NSW winning. Nine just don’t know how to program their nights properly. Big Bang Repeats all week, NOT showing Harry Potter on the main channel last night was a huge mistake and well there isn’t much on Nine worth watching.

  21. Fredo July 10, 2011 at 3:49 pm -

    @Cameron. It’s good to know ratings are not based only on what you watch. Few people can say they watch every show that tops the ratings; that is why ratings are based on samples. You may not watch 7 but many others do, as shown in the ratings results.

  22. Jezza July 10, 2011 at 3:41 pm -

    So the bottome line appears to be that ch9s reknowned world class programmers dropped the baton while on track for the gold medal….never mind the second half of the year looks stronger.

    One bit of advice for 9…is do not put Top Gear up against Packed to the Rafters. You lost that battle big time in the first half of the year. Come on smarten up and put it on a night when 7 are weak so you get a Big win.

  23. MillerT1 July 10, 2011 at 2:18 pm -

    It baffles me why Nine did not try Harry Potter on the main channel last night. Of all the Saturday nights, you would have thought that this would be the best time to premiere Half-Blood Prince or maybe even repeat Order of the Phoenix (which did not get a run on GO when they repeated Philosopher’s Stone, Prisoner of Azkaban and Goblet of Fire a few weeks ago). It would have absolutely thrashed Seven. They could have put special sneak peeks into all of the adbreaks, there is enough behind-the-scenes content going around on the web for them to peak the interest of fans. It is probably Nine’s most popular movies (On comparison, Seven’s is probably the PIXAR films).

  24. Paul July 10, 2011 at 1:55 pm -

    20 out of 20 weeks for Seven, so that means that Seven really only need to win just one more week to take out the ratings for 2011. I know that Nine will improve as the year gos on but as for wining the ratings it too little too late.

  25. David Knox July 10, 2011 at 1:39 pm -

    No.

  26. tom July 10, 2011 at 1:22 pm -

    David didn’t Nine win the week like 2 or 3 weeks ago?

  27. Ranco July 10, 2011 at 12:53 pm -

    Looks like Underbelly and Hamish and Andy are the most hyped for nine. Could be a win.

  28. Alex July 10, 2011 at 12:29 pm -

    @Craig, no network has won all 40 weeks in a row nationally since OzTam began. It’s possible that Nine did in the 90s though…

  29. Craig July 10, 2011 at 12:20 pm -

    Will it turn around for Nine in the 2nd half of the year?

    Okay what is the longest running streak of winning weeks and has anyone won the whole year before?

  30. Ranco July 10, 2011 at 12:19 pm -

    So has 7 won the year?

  31. Cameron July 10, 2011 at 12:11 pm -

    Looks like the oldies and Perth pulled Seven over the line again. Nine should have considered putting on Harry Potter and Transformers 2 movies on Go over Friday and Saturday with better NRL matches on Friday and a better movie on Saturday night. Even though Seven may have won all 20 weeks they do not appeal to me as much this year and I found myself watching less 7 shows than last year. Next year will be less! To me 7 is a turn off and I don’t know how people can religiously watch it. Only shows I watched this week on 7 were Winners and Losers and Desperate Houswives. Even SBS gets more than that. With big guns Downton Abbey, DWTS and AGT finishing, Nine has a chance. The Block will increase and new shows Underbelly Razor, Hamish and Andy and Top Design should do well. Nine should do better on Monday and Thursdays with Wednesdays looking good too. Tuesdays may be better with new Top Gear and Sundays (especially if Underbelly launches here). Ten should be doing better as they do have great programs besides Masterchef and IMO have the best digital channel. Its far better than 7two, GO and 7mate. One is doing better but still needs a boost. Same with Gem.

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