3 million viewers watch The Block as Nine nudges 47% share
Over 3 million viewers for The Block and 2.5m for Underbelly as Nine scores a home run and the biggest network share of the year.
- Published by David Knox
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- Filed under News
The finale of The Block will have them popping the champers and reaching for the record books today.
A whopping 3.09m viewers watched The Block: The Winner Announced last night -the single biggest audience of the year.
The figure tops the 2.98m who watched Australia’s Got Talent: The Winner Announced and the 2.74m who watched MasterChef Australia: The Winner Announced.
Nine coded the night into three parts with The Block: Auction at 2.7m and The Block: Grand Final at 2.28m. The Winner Announced was for the final ten minutes 8:25-8:35pm.
The show peaked at 3.42m viewers.
The numbers were just as strong in Sydney as in Melbourne, with 1,006,000 watching in the latter and 1,003,000 in the former.
It puts the finale on par with its inaugural 2003 finale of 3.11m viewers -but to do so in the current multichannel landscape makes it even more impressive.
For 2011 the show is now bettered only by the Royal Wedding, which gathered some 6m viewers across several channels.
It also gave Nine the perfect platform for Underbelly: Razor which pulled a massive 2.51m and 2.09m for its double episodes.
It peaked at 2.9m viewers with its biggest audience in Sydney at 873,000 viewers. With Timeshifted figures yet to be added in, those numbers could still go higher.
Collectively Nine pulled out a stunning evening share of 46.9%. It is easily the biggest network share of the year.
Seven was a long way behind on 26.5%. TEN was out of the race on just 12.5%.
The best figure the opposition could manage against Nine last night was Seven News (Sunday) on 1.38m viewers.
Nine is already calling for applicants for its next season of The Block.
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- Tagged with Australia's Got, Australia's Got Talent, MasterChef Australia, Seven News, The Block, Underbelly
38 Responses
What an anticlimax. Congrats Polly and Waz . The look of shock, disbelief and tears on the faces of the contestants whose homes failed to sell is to me an allegory of how Aussie working families are feeling right now, with impending global recession, spiraling living costs job losses and falling house prices.
I just can not stand this replay of the last session before the last add type of editing. It looks like they are trying to find content to fill the hour. It just frustrates the $#!t out of me, so much so I simply had to turn it off!
ninemsn is now reporting that Rod & Tania have sold for $922,000 – a profit of $72,000
The preponderence of trash of this type is another reason not to watch the commercial channels.
It was a shame how this show ended, not very exciting. They should have figured something else out and the houses prices were a bit too high. Although I could have afforded it if I won a million bucks from the trading challenge being run by CNBC
Loved Jeremy Lindsay Taylor in Razor. Great role for him. He is a good actor. The show revved up when his character appeared.
I”m pleased just to have someone other than 7 win for once.
A good result for Nine, although how many viewers actually enjoyed the broadcast and watched the entire program and weren’t disappointed enough by the anti-climax to come back for another round next year?
Some of these comments make me laugh. So we have the highest rating program this year, yet people are still whinging. You are calling the 4million + viewers around the country idiots. How about you reverse that opinion and think that perhaps the 4 million + viewers actually know a good thing when they see it!
There is no denying that this beat Masterchef, AGT, The Renovators but the majority of people on this site said it would fail – and probably still call it a failure.
Unbelievable!
I did not watch the Block, wish 60 Minutes was on
Polly is so pretty when she gets dolled up. Waz looks exactly the same lol. I’m glad they won, they’re an adorable couple.
I have watched the Block all series but the finale last night was probably one of the worst finales in a long time. It was nothing compared to the finale of AGT which was brilliantly done.
Then I turned off Underbelly because it was substandard and definitely didn’t live up to Nine’s hype (no surprise). It was a poor man’s Boardwalk Empire.
Totally agree gerry. I remember coming onto this site and seeing the masses of “The block wont work, it’ll fail!” comments day in day out, from the typical TVTonight whingers (not a reflection on you, David :P). So where are you geniuses now?