MasterChef exit shakes up the ratings

By David Knox on August 14, 2011 / Filed Under News 14

Week 33 was led by the annual MasterChef finale with a whopping 2.65m viewers, the second-highest single audience of the year.

It gave TEN a big win on Sunday but was upstaged by audience anger over the programming of The Renovators. Since then the press for the new Reality show has become a runaway story. Together with the exit of MasterChef, TEN has taken a swift drop in its shares.

That has also given Nine more oxygen to improve, led once again by its success with The Block. It rose to 1.8m viewers on Sunday, as part of some strategic coding. In primary channel shares it finished the week just 0.4% behind Seven.

Seven’s best for the week was Seven News (Sun) on 1.61m. Yet despite none of the big Reality shows in its schedule Seven still managed to finish the week on top.

Network:
Seven: 29.5
Nine: 27.9
TEN: 21.9
ABC: 15.9
SBS: 4.8

Primary Channels:
Seven: 21.4
Nine: 21.0
TEN: 16.1
ABC1: 12.3
SBS1: 4.1

Multichannels:
7TWO: 4.7
GO!: 4.1
ELEVEN: 3.6
7mate: 3.3
GEM: 2.8
ONE: 2.2
ABC2: 2.1
ABC News 24: 0.8
ABC3: 0.7
SBS2: 0.7

Nine won 16-39, 18-49 and 25-54 demos.

Seven won Monday, Tuesday, Wednesday, Friday and Saturday. TEN won Sunday and Nine won Thursday and bettered Seven on Sunday.

Seven ranked first in Melbourne, Adelaide and Perth while Nine won Sydney and Brisbane.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Masterchef Australia – The Winner Announced Ten 2,658,000 773,000 895,000 394,000 271,000 326,000
2 Masterchef Australia – Finale Night Ten 2,331,000 697,000 784,000 349,000 240,000 262,000
3 The Block – Room Winner Revealed Nine 1,823,000 530,000 621,000 335,000 161,000 175,000
4 Masterchef Australia Sun Ten 1,816,000 553,000 589,000 282,000 199,000 194,000
5 Seven News – Sun Seven 1,618,000 367,000 476,000 324,000 176,000 274,000
6 The Block -Mon Nine 1,549,000 408,000 552,000 314,000 131,000 145,000
7 Nine News Sunday Nine 1,518,000 527,000 470,000 266,000 147,000 108,000
8 The Block -Tue Nine 1,466,000 413,000 508,000 304,000 123,000 118,000
9 The Block -Sun Nine 1,432,000 442,000 508,000 250,000 120,000 112,000
10 The Block -Thu Nine 1,424,000 407,000 473,000 285,000 134,000 125,000
11 The Block -Wed Nine 1,392,000 380,000 504,000 275,000 120,000 113,000
12 Seven News Seven 1,327,000 324,000 356,000 280,000 153,000 214,000
13 Seven News – Sat Seven 1,264,000 311,000 320,000 283,000 124,000 227,000
14 Better Homes And Gardens Seven 1,264,000 308,000 421,000 227,000 142,000 166,000
15 The Renovators Sun Ten 1,258,000 348,000 423,000 213,000 123,000 152,000
16 Winners & Losers Seven 1,225,000 314,000 427,000 197,000 132,000 155,000
17 Today Tonight Seven 1,204,000 291,000 318,000 246,000 140,000 209,000
18 Unlikely Animal Friends 2 Seven 1,202,000 319,000 363,000 216,000 129,000 175,000
19 60 Minutes Nine 1,186,000 386,000 370,000 186,000 121,000 124,000
20 The Block -Fri Nine 1,163,000 351,000 374,000 238,000 100,000 101,000
21 Hot Property Nine 1,144,000 385,000 370,000 199,000 107,000 83,000
22 The Gruen Transfer ABC1 1,144,000 319,000 357,000 202,000 134,000 132,000
23 Sunday Night Seven 1,138,000 249,000 310,000 246,000 132,000 202,000
24 Nine News Nine 1,138,000 358,000 344,000 244,000 107,000 84,000
25 Midsomer Murders ABC1 1,106,000 297,000 365,000 165,000 129,000 151,000
26 Body Of Proof Seven 1,092,000 305,000 300,000 192,000 139,000 155,000
27 A Current Affair Nine 1,081,000 339,000 337,000 230,000 101,000 74,000
28 Hamish & Andy’s Gap Year Nine 1,056,000 321,000 360,000 139,000 108,000 128,000
29 World’s Strictest Parents-Australia Seven 1,046,000 305,000 311,000 188,000 112,000 130,000
30 Criminal Minds: Suspect Behavior Seven 1,014,000 261,000 290,000 194,000 107,000 163,000
31 The Big Bang Theory -Tue Nine 995,000 335,000 284,000 212,000 76,000 87,000
32 Home And Away Seven 980,000 248,000 267,000 217,000 114,000 134,000
33 Nine News Saturday Nine 958,000 291,000 317,000 179,000 99,000 72,000
34 Grand Designs ABC1 951,000 270,000 317,000 171,000 75,000 118,000
35 Spicks And Specks ABC1 937,000 257,000 287,000 150,000 109,000 134,000
36 Law And Order: SVU Ten 934,000 319,000 278,000 144,000 95,000 98,000
37 Four Weddings Seven 906,000 240,000 251,000 163,000 106,000 146,000
38 Body Of Proof-Ep.2 Seven 904,000 249,000 248,000 155,000 128,000 123,000
39 M-National Treasure: Book Of Secrets Seven 897,000 247,000 253,000 183,000 80,000 134,000
40 Dinner Date Australia Seven 896,000 237,000 325,000 108,000 98,000 127,000
41 NCIS Rpt Ten 893,000 247,000 271,000 168,000 101,000 105,000
42 ABC News ABC1 892,000 265,000 266,000 123,000 104,000 135,000
43 Top Gear Nine 866,000 243,000 287,000 172,000 74,000 90,000
44 Nine’s Live Friday Night Football Nine 842,000 494,000 *** 348,000 *** ***
45 The Footy Show Nine 813,000 237,000 302,000 94,000 96,000 85,000
46 The Renovators Tues Ten 811,000 199,000 310,000 133,000 78,000 91,000
47 Talkin’ ‘Bout Your Generation Wed Ten 801,000 267,000 244,000 110,000 86,000 94,000
48 Great Migrations Seven 795,000 188,000 220,000 152,000 79,000 155,000
49 ABC News-Sa ABC1 794,000 216,000 242,000 157,000 80,000 99,000
50 The Renovators Mon Ten 786,000 186,000 286,000 133,000 99,000 82,000
51 Seven’s AFL: Rnd 21: St Kilda Vs Collingwood Seven 777,000 9,000 522,000 3,000 144,000 98,000
52 Modern Family Tues Ten 775,000 208,000 260,000 118,000 64,000 125,000
53 Silent Witness ABC1 773,000 238,000 198,000 139,000 86,000 113,000
54 Rescue Special Ops Nine 755,000 221,000 252,000 127,000 93,000 62,000
55 Can Of Worms Ten 746,000 213,000 261,000 104,000 71,000 96,000
56 Bones Seven 745,000 248,000 165,000 161,000 77,000 93,000
57 Australia’s Funniest Home Videos Nine 737,000 238,000 193,000 131,000 88,000 87,000
58 Australian Story ABC1 705,000 186,000 219,000 131,000 74,000 95,000
59 Qi ABC1 694,000 234,000 192,000 90,000 75,000 103,000
60 Foreign Correspondent ABC1 682,000 193,000 191,000 123,000 63,000 111,000
61 7.30 ABC1 675,000 209,000 198,000 107,000 78,000 83,000
62 The Renovators Wed Ten 668,000 186,000 240,000 115,000 65,000 62,000
63 The Renovators Thurs Ten 667,000 180,000 232,000 102,000 63,000 90,000
64 The New Inventors ABC1 664,000 193,000 242,000 85,000 62,000 83,000
65 ABC News-Su ABC1 661,000 183,000 222,000 102,000 74,000 80,000
66 Four Corners ABC1 661,000 196,000 214,000 110,000 57,000 84,000
67 The 7pm Project Ten 661,000 161,000 230,000 138,000 66,000 66,000
68 Judith Lucy’s Spiritual Journey ABC1 660,000 165,000 242,000 108,000 72,000 72,000
69 Law And Order: SVU Rpt Ten 654,000 246,000 168,000 116,000 66,000 58,000
70 Q&A ABC1 647,000 188,000 226,000 112,000 68,000 52,000
71 Top Design Nine 646,000 185,000 187,000 143,000 71,000 60,000
72 Media Watch ABC1 638,000 215,000 199,000 110,000 55,000 58,000
73 Modern Family Thurs Rpt Ten 635,000 154,000 245,000 98,000 47,000 90,000
74 Charlie And The Chocolate Factory Nine 630,000 203,000 151,000 128,000 81,000 68,000
75 Hot In Cleveland Nine 629,000 175,000 234,000 117,000 54,000 49,000
76 The Gruen Pitch Encore ABC1 628,000 170,000 216,000 97,000 54,000 90,000
77 Hot Seat Nine 624,000 179,000 167,000 168,000 62,000 47,000
78 Ten News At Five Ten 613,000 186,000 172,000 101,000 61,000 93,000
79 Kingdom ABC1 605,000 157,000 176,000 137,000 63,000 73,000
80 WWII Lost Films: The Air War Seven 603,000 154,000 169,000 114,000 69,000 97,000
81 Wonders Of The Universe ABC1 602,000 183,000 208,000 93,000 60,000 58,000
82 Crownies ABC1 601,000 197,000 153,000 114,000 65,000 72,000
83 Deal Or No Deal Seven 580,000 154,000 163,000 115,000 67,000 81,000
84 NCIS: Los Angeles Tues Rpt Ten 577,000 144,000 183,000 109,000 75,000 67,000
85 Catalyst ABC1 572,000 213,000 161,000 87,000 61,000 50,000
86 Castle (R) Seven 566,000 201,000 128,000 90,000 66,000 81,000
87 Covert Affairs Seven 558,000 150,000 160,000 107,000 59,000 82,000
88 RPA Nine 556,000 145,000 157,000 109,000 79,000 66,000
89 Gardening Australia ABC1 539,000 137,000 155,000 121,000 70,000 56,000
90 Saturday Night AFL Ten 537,000 *** 297,000 85,000 95,000 60,000
91 Pawn Stars Seven 514,000 156,000 151,000 86,000 58,000 63,000
92 Collectors ABC1 480,000 129,000 155,000 84,000 52,000 60,000
93 At The Movies ABC1 473,000 127,000 193,000 67,000 42,000 44,000
94 RPA Where Are They Now? Nine 463,000 105,000 134,000 88,000 73,000 63,000
95 Seven’s AFL: Rnd 20: Hawthorn Vs North Melbourne Seven 450,000 45,000 290,000 5,000 105,000 6,000
96 Marchlands ABC1 449,000 144,000 119,000 84,000 53,000 49,000
97 CSI: Miami -Mon Nine 445,000 139,000 165,000 52,000 53,000 36,000
98 Nine’s Sunday Football Nine 441,000 298,000 *** 143,000 *** ***
99 Jamie’s Thirty Minute Meals Sun Rpt Ten 422,000 126,000 137,000 56,000 36,000 67,000
100 M-Face/Off Seven 415,000 106,000 146,000 67,000 38,000

Week 33

14 Comments »

  1. Whoops August 15, 2011 at 7:30 am -

    @tmorgan
    I think you’ll find it’s called depth of programming – that’s where Seven’s numbers come from.

  2. Moanique in Brisbane August 14, 2011 at 8:18 pm -

    Why are people so surprised to see a show about animals in the Top 20. Australians are very fond of animals, and so I am not at all surprised that many tuned in to see beautiful animals bonding with each other.

  3. Jonno August 14, 2011 at 7:12 pm -

    to only have 1 show in the top 10 and still win the week – well done 7.

  4. Nik C August 14, 2011 at 6:16 pm -

    I agree with other comments! Separate coding for a finale is appropriate, otherwise it is ridiculous! This needs to change!

  5. blindowl August 14, 2011 at 4:51 pm -

    I really think this “strategic coding” has got to stop. It makes ratings meaningless, and surely the advertisers realise that as well as the rest of us. So no-one is being fooled and what is the point. It is often asked why people don’t trust networks and ratings…well this is the answer!!

  6. Guy August 14, 2011 at 3:24 pm -

    @tmorgan

    Heres the problem. It looks like Nine did better because of the splitting of The Block gives them more spots in the top 10. 6 spots in fact. If you actually join the block together as it should be then it only takes up 2 spots and Seven actually have a lot more in that top 20 then it appears. It just appears Nine is doing better because of this. Why don’t we start splitting the News up and Home and Away up and Today Tonight up. Its a bloody joke that this can be split.

    Sorry but Seven deserved last week. They won the most nights and have the most consistent schedule. If you look at Nine there are cracks in their schedule. Seven have it too but ratings is all about consistency and Seven have that.

  7. Ja'mie August 14, 2011 at 2:07 pm -

    Ten will be back to competing with Aunty for the remainder of the year.

  8. victormuscles August 14, 2011 at 1:59 pm -

    and my shallowness abounds – so many contenstants whinging – it could turn into a murder and then it becomes a drama (but will it be scripted?)

  9. steve sydney August 14, 2011 at 1:49 pm -

    So Seven is 1st with Nine 2nd and TEN 3rd… so nothing has really changed lol

    A silver lining for TEN would be Eleven pulling away in front of 7mate as opposed to simply them coming in at a tie for 3rd place as they were a few months back. ONE still needs work

  10. Secret Squïrrel August 14, 2011 at 1:32 pm -

    @tmorgan – I wouldn’t feel so bad about Nine. Their main channel was only just behind that of Seven but they took out all of the major demos. The network and advertising execs will tell you that that is where the money is.

  11. Kelly August 14, 2011 at 12:56 pm -

    @tmorgan you have to wonder what is wrong with our ratings system when Unlikely Animal Friends rates so high. When you only have the one system monitoring everything, you have to wonder how many checks and balances are being done

  12. Scott August 14, 2011 at 12:55 pm -

    Another shallow week for those of use who like scripted drama and comedy.

  13. jamie August 14, 2011 at 12:40 pm -

    seven’s overasll depth is shown with no big hitter yet still climbing over nine.

  14. tmorgan August 14, 2011 at 12:19 pm -

    When Unlikely Animal Friends gets in the Top 20, you know television is in trouble.
    Honestly, a documentary about cat litter boxes could beat out that Top 20. Television is awful. I’m just waiting until the Voice arrives- that is a show which will set the ratings world on fire.
    Poor Nine. I was really hoping they would win this week, and with the Block doing well, it seemed inevitable. I just don’t understand where Seven gets its ratings from. None of the Top 10 and 6 of the Top 20 are on Seven- not the sort of result you would expect from “Australia’s Number One.”

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