Seven, Nine and TEN all exceeded the minimum requirements for Australian content in 2010 as well as the minimum local drama required on their primary channels.
Seven played 69.09% Australian content between 6am and midnight in 2010. Nine played 64.79% and TEN 61.03%. All networks increased on their 2009 content and were well above the 55% threshold.
In 2010 TEN played 192.58 hours of drama. Seven played 162.24 hours. Nine was a long way behind with 77.19 hours.
But due to a complex formula made up of different points awarded for Telemovies, Miniseries, Feature Films, Series, and Serials all three exceeded the 250 points required for first release Australian drama (including NZ content).
TEN’s drama output included Neighbours, Offspring, Hawke, Rush, Outrageous Fortune, and Go Girls.
Seven’s included Home and Away, Packed to the Rafters, City Homicide, and Nine’s included Underbelly: The Golden Mile, Rescue Special Ops, Cops LAC (which all qualified for Mini Series points), Sea Patrol and Wicked Love.
TEN had the highest proportion of NZ made drama, which qualifies as Australian content under the Free Trade Agreement.
Seven’s drama hours of 162 hours was a dramatic drop from 220 hours in 2009 due to the loss of All Saints.
ACMA Chairman Chris Chapman said, “It is again heartening to see so much Australian content on our local television screens during 2010.”
“Local documentaries were also strong, with the metropolitan networks exceeding the annual quota of 20 hours for first release Australian documentaries,” Chapman said.
Seven broadcast more than 107 hours of documentaries. Nine had 45 hours and TEN 36 hours.
The networks also met the quota requirements for children’s programs in 2010.
But the ACMA results do not tally content on multichannels, which are currently free of local content obligations.