Seven steals ratings week from Nine

By David Knox on August 28, 2011 / Filed Under News 28

The Seven Network has upstaged Nine’s triumph from The Block by winning Week 35 in Total People.

The Block: Winner Announced was the single biggest audience of the year on 3,289,000 viewers. Together with Underbelly: Razor, Nine started out with a 20% share above Seven. With such a stellar result it wasn’t so much Nine’s week to win -it was Nine’s not to lose.

Seven clawed back share with the return of Packed to the Rafters on Tuesday. Nine’s Wednesday night line-up let it down, leaving it at just 0.6% ahead of Seven. It then lost Thursday, a night it frequently wins over Seven. The final two nights sealed its fate.

At least with advertisers, Nine can be more cheerful. It did win the week in the three key demos: 16-39, 18-49 and 25-54.

It also finished in front of Seven in primary channels for the second week in a row. But at just 0.1% even that could change when Timeshifted numbers are in.

TEN has another dreadful week, caught in the crossfire of its two rivals. It landed below the 20% mark and battled with ABC1 in primary channels.

Network:
Seven: 31.8
Nine: 29.6
TEN: 18.5
ABC: 15.2
SBS: 4.8

Primary Channels:
Nine: 23.2
Seven: 23.1
TEN: 12.7
ABC1: 11.7
SBS1: 4.1

Multichannels:
7TWO: 4.7
7mate: 4.0
GO!: 3.7
ELEVEN: 3.6
GEM: 2.7
ABC2: 2.2
ONE: 2.2
SBS2: 0.8
ABC News 24: 0.7
ABC3: 0.6

Seven was victorious night except Sunday, which was won by Nine. The ABC beat TEN on Monday.

Seven won Melbourne, Adelaide and Perth while Nine won Sydney and Brisbane.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 The Block -Winner Announced Nine 3,289,000 1,041,000 1,065,000 594,000 309,000 281,000
2 The Block -Auction Nine 2,687,000 833,000 873,000 496,000 253,000 232,000
3 Underbelly: Razor -Ep1 Nine 2,514,000 875,000 740,000 426,000 220,000 253,000
4 The Block -Grand Final Nine 2,283,000 713,000 729,000 452,000 205,000 184,000
5 Underbelly: Razor -Ep2 Nine 2,084,000 710,000 609,000 355,000 191,000 220,000
6 Packed To The Rafters Seven 1,814,000 486,000 571,000 307,000 229,000 222,000
7 Nine News Sunday Nine 1,625,000 633,000 413,000 326,000 159,000 94,000
8 Seven News – Sun Seven 1,378,000 283,000 348,000 349,000 157,000 242,000
9 Seven News Seven 1,294,000 272,000 371,000 282,000 155,000 214,000
10 Winners & Losers Seven 1,233,000 325,000 418,000 201,000 133,000 155,000
11 Today Tonight Seven 1,220,000 276,000 340,000 254,000 147,000 202,000
12 Seven News – Sat Seven 1,185,000 292,000 309,000 293,000 137,000 154,000
13 The Farmer Wants A Wife -Mon Nine 1,181,000 286,000 377,000 248,000 124,000 146,000
14 World’s Strictest Parents-Australia Seven 1,120,000 359,000 305,000 181,000 123,000 152,000
15 Sunday Night Seven 1,083,000 297,000 276,000 223,000 110,000 177,000
16 Nine News Nine 1,082,000 320,000 321,000 268,000 91,000 83,000
17 Border Security – Australia’s Front Line-Mon (R) Seven 1,076,000 328,000 297,000 192,000 122,000 136,000
18 Better Homes And Gardens Seven 1,074,000 272,000 371,000 192,000 149,000 90,000
19 The Gruen Transfer ABC1 1,055,000 318,000 328,000 168,000 115,000 126,000
20 Home And Away Seven 1,023,000 265,000 268,000 226,000 118,000 148,000
21 The Force – Behind The Line Seven 1,017,000 280,000 267,000 195,000 97,000 179,000
22 Bones Seven 1,005,000 276,000 290,000 201,000 108,000 130,000
23 Four Weddings Seven 978,000 228,000 287,000 188,000 123,000 153,000
24 A Current Affair Nine 973,000 292,000 287,000 234,000 87,000 74,000
25 The Farmer Wants A Wife -Wed Nine 965,000 283,000 277,000 204,000 117,000 84,000
26 Spicks And Specks ABC1 954,000 301,000 264,000 158,000 109,000 121,000
27 Modern Family Tues Ten 936,000 244,000 303,000 194,000 77,000 119,000
28 The Big Bang Theory -Tue Nine 932,000 253,000 326,000 216,000 52,000 84,000
29 ABC News ABC1 918,000 262,000 307,000 124,000 100,000 125,000
30 Highway Patrol Seven 908,000 273,000 236,000 168,000 83,000 148,000
31 M-Indiana Jones And The Kingdom Of The Crystal Skull Seven 904,000 246,000 291,000 167,000 112,000 88,000
32 Nine News Saturday Nine 902,000 306,000 231,000 218,000 94,000 53,000
33 Grand Designs ABC1 896,000 225,000 280,000 174,000 93,000 125,000
34 Hamish & Andy’s Gap Year Nine 892,000 249,000 304,000 140,000 83,000 117,000
35 Four Corners ABC1 882,000 247,000 301,000 150,000 81,000 102,000
36 Silent Witness ABC1 862,000 241,000 236,000 172,000 92,000 121,000
37 Body Of Proof Seven 834,000 242,000 204,000 176,000 112,000 100,000
38 The Renovators Tues Ten 831,000 235,000 270,000 167,000 64,000 95,000
39 Rescue Special Ops Nine 820,000 235,000 256,000 154,000 92,000 84,000
40 RBT Nine 817,000 255,000 220,000 201,000 64,000 78,000
41 Australian Story ABC1 806,000 246,000 244,000 156,000 75,000 85,000
42 Nine’s Live Friday Night Football Nine 797,000 528,000 *** 269,000 *** ***
43 Talkin’ ‘Bout Your Generation Wed Ten 793,000 257,000 237,000 129,000 87,000 84,000
44 Media Watch ABC1 785,000 255,000 241,000 132,000 80,000 77,000
45 Dinner Date Australia-Thu Seven 784,000 224,000 240,000 154,000 102,000 63,000
46 ABC News-Sa ABC1 781,000 225,000 277,000 122,000 80,000 76,000
47 ABC News-Su ABC1 770,000 205,000 254,000 105,000 91,000 115,000
48 The Renovators Thurs Ten 765,000 219,000 243,000 149,000 68,000 87,000
49 The Big Bang Theory -Ep2 Nine 764,000 231,000 222,000 157,000 80,000 74,000
50 NCIS Rpt Ten 751,000 254,000 193,000 144,000 77,000 83,000
51 Law And Order: SVU Rpt Ten 740,000 231,000 205,000 121,000 99,000 83,000
52 The 7pm Project Ten 731,000 196,000 225,000 164,000 72,000 75,000
53 Criminal Minds: Suspect Behavior Seven 725,000 218,000 206,000 126,000 89,000 86,000
54 The Big Bang Theory -Ep1 Nine 716,000 171,000 211,000 169,000 91,000 74,000
55 Modern Family Thurs Rpt Ten 710,000 171,000 216,000 158,000 72,000 92,000
56 Body Of Proof-Ep.2 Seven 709,000 166,000 197,000 145,000 100,000 101,000
57 The Renovators Wed Ten 699,000 218,000 228,000 140,000 52,000 61,000
58 Top Gear Nine 698,000 198,000 199,000 175,000 60,000 66,000
59 The Big Bang Theory -Rpt Nine 695,000 199,000 225,000 153,000 58,000 59,000
60 Australia’s Funniest Home Videos Nine 693,000 263,000 181,000 156,000 67,000 26,000
61 Castle Seven 678,000 195,000 227,000 97,000 79,000 79,000
62 M-The Proposal Seven 677,000 194,000 200,000 149,000 87,000 48,000
63 The Footy Show Nine 656,000 153,000 271,000 85,000 91,000 55,000
64 M-The Bourne Ultimatum Seven 647,000 172,000 215,000 103,000 76,000 81,000
65 7.30 ABC1 643,000 201,000 186,000 104,000 65,000 87,000
66 Seven’s AFL: Rnd 23: Fremantle Vs Collingwood Seven 641,000 11,000 410,000 6,000 99,000 115,000
67 Catalyst ABC1 634,000 168,000 191,000 135,000 63,000 78,000
68 Poh’s Kitchen On The Road ABC1 611,000 209,000 150,000 88,000 72,000 91,000
69 Can Of Worms Ten 609,000 170,000 207,000 114,000 55,000 64,000
70 Nine’s Rugby: Bledisloe Cup: Australia Vs. New Zealand Nine 608,000 336,000 23,000 232,000 6,000 11,000
71 Hot Seat Nine 605,000 163,000 162,000 177,000 52,000 51,000
72 Collectors ABC1 603,000 166,000 203,000 88,000 66,000 79,000
73 The Renovators Mon Ten 592,000 155,000 187,000 126,000 59,000 65,000
74 Judith Lucy’s Spiritual Journey ABC1 588,000 169,000 196,000 87,000 73,000 64,000
75 Case Sensitive: The Point Of Rescue ABC1 583,000 167,000 151,000 120,000 65,000 79,000
76 Law And Order: SVU Ep 2 Rpt Ten 582,000 190,000 158,000 103,000 80,000 50,000
77 Q&A ABC1 581,000 194,000 180,000 109,000 62,000 36,000
78 Qi ABC1 579,000 174,000 162,000 104,000 64,000 75,000
79 Deal Or No Deal Seven 575,000 141,000 173,000 120,000 68,000 73,000
80 Kingdom ABC1 574,000 166,000 181,000 101,000 69,000 57,000
81 Foreign Correspondent ABC1 546,000 170,000 147,000 87,000 56,000 86,000
82 Nine’s Sunday Football Nine 543,000 392,000 *** 151,000 *** ***
83 Ten News At Five Ten 539,000 165,000 156,000 88,000 52,000 78,000
84 Fake Or Fortune? ABC1 533,000 157,000 172,000 93,000 47,000 65,000
85 The Mentalist -Wed Nine 533,000 170,000 162,000 109,000 56,000 37,000
86 Saturday Night AFL Ten 530,000 *** 256,000 32,000 81,000 162,000
87 Gardening Australia ABC1 519,000 129,000 154,000 126,000 56,000 54,000
88 Crownies ABC1 515,000 166,000 127,000 113,000 63,000 47,000
89 NCIS: Los Angeles Tues Rpt Ten 503,000 156,000 148,000 89,000 67,000 44,000
90 Bondi Rescue Ten 498,000 209,000 97,000 85,000 42,000 64,000
91 Criminal Minds: Suspect Behavior-Ep.2 Seven 484,000 149,000 129,000 74,000 68,000 63,000
92 The Renovators – How To Ten 469,000 91,000 157,000 99,000 40,000 82,000
93 The Gruen Pitch Encore ABC1 457,000 125,000 144,000 87,000 50,000 51,000
94 NCIS Wed Rpt Ten 456,000 153,000 117,000 73,000 73,000 40,000
95 At The Movies ABC1 454,000 161,000 153,000 56,000 46,000 38,000
96 RPA Nine 441,000 158,000 146,000 69,000 19,000 51,000
97 Castle-Ep.2 (R) Seven 438,000 131,000 143,000 52,000 65,000 47,000
98 Bondi Vet Sun Ten 437,000 183,000 71,000 78,000 41,000 64,000
99 Qi Rpt ABC1 431,000 127,000 111,000 66,000 58,000 69,000
100 Nine’s Friday Night Football Nine 412,000 292,000 *** 120,000 *** ***

Week 35
Corrected.

28 Comments »

  1. Nat August 28, 2011 at 8:54 pm -

    Wondered for awhile now, is the reason Nine tends to win Sydney/Brisbane down to Friday night (NRL)? Or is there more to it?

  2. steve sydney August 28, 2011 at 7:57 pm -

    So Nine lost the week but still won the demos?

    So will everyone there get their end of year bonus or not?

  3. Matt August 28, 2011 at 5:32 pm -

    I still don’t understand how 7two gets high results.

  4. steven August 28, 2011 at 4:19 pm -

    @sam LOL..good one sam “foxtel has quality and qty”…qty yes when they repeat everything +2 hrs but quality? errrrrrrrr

  5. steven August 28, 2011 at 4:17 pm -

    @Secret Squirrel.. it is big news. When is the last time somone had that lead and got headed? As @ja’mie said without that lead in what will happen this week?

  6. franz chong August 28, 2011 at 4:03 pm -

    Agreed a Fresh New 7pm Show for Nine is a must for the remainder of the year when the block isn’t shown.Using American Sitcoms which can now be bought on box set at Kmart isn’t the answer.

    Anything has to be better than more 2.5 men or Big Bang Theory.I would like to know whatever happened to Nine’s idea of a News Chat Show at 7pm with Karl and Leila when Charlie sheen got fired off the set of 2.5 men.

  7. Guy August 28, 2011 at 4:01 pm -

    @Secret Squïrrel

    Yes that is true however I have had a look at the demos for the week and Nine solely won them because of the huge share they had on Sunday night. Seven won most of them throughout the week but couldn’t claw them back because of Sunday. This week will be a totally different story. I expect Seven to win the week as a whole by more than 6% and main channels by at least 2%. Nine have nothing. Their scheduling is ordinary, their digital channels are ordinary and well there isn’t much worthwhile watching on the network.

    I believe Seven will become the first network to win every single ratings week for a year. There isn’t really much stopping them. Their only hiccup could come with the Rugby World Cup but isn’t it a fact that they are not “officially counted” because they don’t happen every year. A bit like the Commonwealth and Olympic Games broadcasts? OR has this changed now.

  8. tmorgan August 28, 2011 at 3:35 pm -

    Seven won Monday night? What about Sunday, David?

  9. Ranco August 28, 2011 at 3:19 pm -

    Nine was never going to win. Once the block left, thursday was for the taking for 7. Channel 7 planned Packed to the rafters perfectly.

  10. Secret Squïrrel August 28, 2011 at 3:06 pm -

    Remember, while total people is good for headlining publicity material intended for the masses, it’s the demos which matter as far as the business goes.

    Anyway, I don’t think Nine not winning the week is the big news – c’mon, just about everybody bar a couple of Nine tragics was saying that they weren’t going to hold on to Sunday’s lead. No, the real story is what is going on with Ten? They were giving Nine a run for their money earlier in the year but they can’t even make a dent in the demo that they supposedly target.

    One did so bad that it didn’t even make the list! Ok, it’s prob just been accidentally left off, but it needs to get a stable lineup and promote its new identity better (whatever that is). Sticking Burn Notice on there seems like a good fit but I wouldn’t mind betting that One is a blind-spot for a lot of people who still view it as a sports channel. I thought that the rerun of 24 was going to better than it did. Maybe the new identity needs more time to establish itself but how much?

  11. sam August 28, 2011 at 2:26 pm -

    That’s why we watch Foxtel – quantity and quality and no ads for movies.
    Heaven!

  12. Big V August 28, 2011 at 2:19 pm -

    2012 would be much stronger for Seven and Nine is in the same situation as what Seven was in 2003/2004…maybe a relaunch could improve ratings and will Seven bring back “The One To Watch” for the 2012 ratings season?

  13. Julian August 28, 2011 at 1:53 pm -

    ONE isn’t listed under multichannels?

  14. Ron August 28, 2011 at 1:15 pm -

    This result signals just how much Nine are struggling. They don’t even have anything else up their sleeve to win a week in the foreseeable future – Underbelly alone just won’t do it.

    Seriously, Nine must have given up for the rest of this year with crap like Same Name in its line-up for this week – that barely passes for pay-TV quality.

    Best thing to do is focus on delivering a fresh line-up for the whole of next year – a new 7pm show besides The Block is a priority.

  15. Bass August 28, 2011 at 1:03 pm -

    @tmorgan, the issue with the multichannels is that Ten’s offerings arent that dis similar to their main channel, so they are robbing Peter and pay Paul and rather than bring more eyes to the network, they are just cannibilizing one audience from the other, 9 and 7 on the other hand have a much more solid direction for their multichannels Go! being the young people channel, Gem the female friendly, 7Mate the male friendly and 7TWO with its everything is British lol, these are in marked contrast to One (a mish mash of everything) and Eleven – young people channel, so 10 basically shoots itself in the foot but not having defined enough and going with the silly Sports branding for One when it was launched.

  16. Ronnie August 28, 2011 at 1:00 pm -

    After sampling two hours of Underbelly last week and being warned about the graphic violence tonight I will be fascinated to see how Razor rates tonight. I think if Seven offered up a great alternative the UB veneer woud crack. Like most of what Nine is doing this year it has gone for a short term spike in ratings at the expense of brand integrity. What does Nine’s brand stand for today – lies, misogyny, graphic violence, salacious sex scenes on a Sunday at 830 – honestly I’m not a prude, I’m just observing there used to be standards and now there are none.I’ve said this before but Tim Worner seems scared of programming 830 Sunday night and I just don’t get that. If Nine can win Sunday night with Australian drama so can Seven. Michael Healy’s got the spine for his job – just no taste, and no ability to recognise how much his audience has changed – so he’s driven them all away. Nine get them back for an hout or so, but then it all falls apart again. Heads wont roll but it’s increasingly obvious they should.

  17. Cameron August 28, 2011 at 12:48 pm -

    Don’t forget that Nine won the first 3 weeks of 2011 however they were during the summer and not during the 40 week rating period but should still count as weekly wins. During this time they won a very rare week in Perth and 2 weeks in Adelaide. The Nine Network cannot fix Adelaide and Perth stations as they are owned by Win who should be working their magic. If Nine owned these stations maybe they could have won the week. Who knows? Nine will win another week in 2011 even if it is late December with a massive share on Christmas Eve. Nine should put on some new shows and return old favs to get a bigger audience. There is still hope and they can pull it off but the question is will they?

    Seven’s drama double on Tuesday was their highlight. Drama is what I feel 7 do best. I enjoy Rafters and Winners and Losers so they should keep them strong, not overdo it and keep up the good work in that department.

  18. Cameron August 28, 2011 at 12:21 pm -

    Nine still won demos, primary channels and in Sydney and Brisbane. The over 55s love 7 to the point they get them over the line and they really love 7two. First time seing 7mate beat Go. The digtial channels are letting 9 down and should be relaunched with new reliable programming. Big Bang Theory can clutter Go’s schedule but not 9’s. New eps can air in a few weeks but constant repeats has been a disaster. Nine can fix the schedule with new shows in a month with new CSI, 2 1/2 Men and soon. Adelaide and Perth let 9 down even more. Win should be doing something to fix that. At least the Tri-Nation rugby aired on Gem in AFL states.

    10 in trouble. I still enjoy their programs but not as much. Renovators is seeing some improvement and I enjoy it. TBYG should be on Tuesday night and good to see new Modern Family. October will be better with new episodes of Glee, Modern Family, NCIS, NCIS LA and Junior Masterchef. Eleven is pulling Ten up but One still needs improvement

    Nine can continue to win Sydney and Brisbane due to big NRL figures on Friday and good figures for Nine News. Demos are still likely but total people, I don’t think so. Maybe when the NRL finals are on there is a chance of a win.

  19. MillerT1 August 28, 2011 at 12:20 pm -

    I agree Ja’mie. This week’s results really highlight the fact that there is a strong chance that Seven will win the rest of the ratings weeks.

  20. Rob August 28, 2011 at 12:12 pm -

    David – I read somewhere that timeshifting generally benefits Seven. Is that true? Any idea whether those primary channel figures changed Nine’s narrow victory last week? At least Nine can say its primary channel won two ratings weeks this year; imagine if even that gets taken away because of timeshifting!

  21. MuchoTB August 28, 2011 at 12:12 pm -

    Once again, Nine fail.
    Once again, Seven are victorious.
    Nine’s multichannels are by and large rubbish.
    Seven’s are, in comparison, more consistent with their programming and attract a much broader crowd.

    Nine will not win a week this year – at least not until summer

  22. Jezza August 28, 2011 at 11:58 am -

    It takes considerable incompetance to snatch defeat from the jaws of victory when you start the week with such a commanding lead. The so called key demos are changing their viewing behaviour at a pace that both the advertisers and tv execs are not keeping up with. Avoiding crappy adverts is a key goal of the majority of 18-49s and technology is delivering this.

    Well done 9 your little flourish is over, better luck next year.

  23. Guy August 28, 2011 at 11:57 am -

    Absolutely fantastic result for Seven. They stuck to their game and it won them the week. Saturday nights movie result was also brilliant. Seven are going to gave a massive share this week. I can just tell. Nine won’t win a week this year. They had the biggest possible chance but their programming let them down for not being consistent. Well done Seven. You deserve it and Nine deserves everything they get.

  24. deedeedragons August 28, 2011 at 11:54 am -

    Heads won’t roll Geoff unless your faking things in a copter.

  25. catherine August 28, 2011 at 11:50 am -

    Thats probably the greatest comeback in tv rating history. Its actually quite funny and nine must be scratching there heads wondering what they have to do just to win a week.

    But smart move by 7 to bring back rafters and have the finale of winners & losers straight after. Also thankyou 7 for having the guts to take of rafters for a few months and replacing it with another great aussie drama.

    Interesting to be around the ch9 water cooler tomorrow.

  26. Geoff August 28, 2011 at 11:31 am -

    Hard to believe nine couldn’t win the week. Heads to roll at nine?

  27. tmorgan August 28, 2011 at 11:26 am -

    Believe it or not, the multichannels are hurting the networks… bad. TEN used to get 20%, now its 12%.
    All the networks are down in ratings so now its a case of lots of quantity but litte quality. I would rather have 1 exceptionally good network with 100% Aussie shows at the highest quality, than 15 channels showing poorly done reno shows, cheesy dramas and American garbage.
    Nine, once again you have let me down. At least you won the demos.

  28. Ja'mie August 28, 2011 at 11:16 am -

    Ouch for Nine. Without that 20% lead tonight, Nine will get thumped this week.

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