The Block on top

By David Knox on August 21, 2011 / Filed Under News 20

The Block dominated the ratings in Week 34, hitting the 2 million mark and landing 5 of the Top 10 shows, thanks to Nine’s strategic coding. As it faces its Auction finale tonight, the show has certainly attracted Nine’s best buzz in 2011.

And in a first for Nine this year its primary channel beat Seven’s -by 0.1%. Nine Network also won all three demos 16-39, 18-49 and 25-54.

But thanks to its multichannels, Seven still ranked ahead of Nine in Network share.

Seven’s best for the week was again Seven News (Sunday) on 1.61m.

It was a pretty dreadful week for TEN, with its primary channel finishing just 0.1% ahead of ABC1. Its highest ranked show was Talkin’ ‘Bout Your Generation on 889,000, all the way down at #37. Without MasterChef to serve up its performance has plummeted.

Network:
Seven: 30.5
Nine: 28.5
TEN: 19.3
ABC: 16.7
SBS: 5.1

Primary Channels:
Nine: 21.8
Seven: 21.7
TEN: 13.1
ABC1: 13.0
SBS1: 4.3

Multichannels:
7TWO: 5.0
GO!: 4.0
7mate: 3.8
ELEVEN: 3.8
GEM: 2.7
ABC2: 2.3
ONE: 2.3
SBS2: 0.8
ABC3: 0.7
ABC News 24: 0.7

Seven won Tuesday, Wednesday, Friday and Saturday. Nine won Sunday, Monday and Thursday. The ABC beat TEN on Sunday.

Seven was first in Melbourne, Adelaide and Perth. Nine won Sydney and Brisbane.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 The Block -Sun Nine 2,000,000 608,000 702,000 388,000 146,000 156,000
2 The Block -Mon Nine 1,675,000 441,000 578,000 303,000 172,000 182,000
3 Nine News Sunday Nine 1,618,000 629,000 460,000 312,000 115,000 101,000
4 60 Minutes Nine 1,579,000 481,000 484,000 273,000 159,000 182,000
5 Seven News – Sun Seven 1,494,000 331,000 389,000 374,000 157,000 244,000
6 The Block -Tue Nine 1,399,000 362,000 483,000 258,000 150,000 146,000
7 The Block -Thu Nine 1,316,000 367,000 448,000 266,000 109,000 126,000
8 The Block -Wed Nine 1,311,000 345,000 427,000 300,000 120,000 118,000
9 Winners & Losers Seven 1,270,000 392,000 416,000 193,000 135,000 134,000
10 Seven News Seven 1,262,000 279,000 337,000 284,000 151,000 211,000
11 Midsomer Murders ABC1 1,254,000 363,000 369,000 192,000 149,000 181,000
12 Seven News – Sat Seven 1,224,000 328,000 283,000 293,000 154,000 167,000
13 Better Homes And Gardens Seven 1,221,000 286,000 420,000 215,000 149,000 151,000
14 Today Tonight Seven 1,208,000 282,000 318,000 269,000 146,000 194,000
15 Bones Seven 1,153,000 369,000 318,000 230,000 103,000 132,000
16 Nine News Nine 1,146,000 340,000 352,000 258,000 102,000 95,000
17 World’s Strictest Parents-Australia Seven 1,133,000 314,000 309,000 229,000 127,000 154,000
18 Sunday Night Seven 1,122,000 280,000 294,000 280,000 92,000 176,000
19 The Gruen Transfer ABC1 1,121,000 333,000 311,000 214,000 129,000 135,000
20 The Force – Behind The Line Seven 1,088,000 328,000 292,000 194,000 120,000 155,000
21 Grand Designs ABC1 1,083,000 280,000 350,000 204,000 95,000 153,000
22 A Current Affair Nine 1,057,000 316,000 318,000 234,000 104,000 86,000
23 The Big Bang Theory -Tue Ep1 Nine 1,043,000 281,000 371,000 209,000 92,000 91,000
24 The Block -Fri Nine 1,037,000 317,000 310,000 243,000 91,000 76,000
25 Spicks And Specks ABC1 1,021,000 286,000 312,000 195,000 115,000 113,000
26 The Big Bang Theory -Mon Nine 1,015,000 301,000 355,000 153,000 98,000 108,000
27 Highway Patrol Seven 1,002,000 283,000 303,000 192,000 100,000 124,000
28 Hamish & Andy’s Gap Year Nine 1,002,000 286,000 334,000 151,000 115,000 116,000
29 Criminal Minds: Suspect Behavior Seven 998,000 288,000 251,000 219,000 101,000 139,000
30 Australian Story ABC1 991,000 323,000 272,000 190,000 90,000 117,000
31 Home And Away Seven 988,000 272,000 266,000 218,000 102,000 130,000
32 Four Weddings Seven 966,000 271,000 258,000 200,000 126,000 111,000
33 The Big Bang Theory -Tue Ep2 Nine 959,000 270,000 310,000 193,000 86,000 101,000
34 The Big Bang Theory -Thu Nine 958,000 239,000 310,000 200,000 101,000 108,000
35 Wild And Woolly – An Elephant And His Sheep Seven 909,000 256,000 255,000 169,000 88,000 140,000
36 ABC News ABC1 894,000 262,000 274,000 123,000 104,000 131,000
37 Talkin’ ‘Bout Your Generation Wed Ten 889,000 287,000 297,000 129,000 69,000 106,000
38 Four Corners ABC1 883,000 294,000 238,000 161,000 78,000 112,000
39 Rescue Special Ops Nine 864,000 247,000 298,000 142,000 82,000 94,000
40 ABC News-Sa ABC1 860,000 245,000 257,000 146,000 90,000 122,000
41 Modern Family Tues Ten 858,000 231,000 253,000 151,000 86,000 137,000
42 Japan Tsunami: How It Happened ABC1 857,000 254,000 265,000 147,000 87,000 103,000
43 Body Of Proof Seven 840,000 253,000 206,000 169,000 95,000 116,000
44 Nine’s Live Friday Night Football Nine 838,000 554,000 *** 285,000 *** ***
45 Castle Seven 807,000 274,000 233,000 119,000 79,000 102,000
46 Nine News Saturday Nine 804,000 239,000 240,000 167,000 98,000 60,000
47 Silent Witness ABC1 792,000 247,000 185,000 162,000 96,000 102,000
48 Can Of Worms Ten 788,000 198,000 292,000 126,000 87,000 85,000
49 The Renovators Wed Ten 782,000 236,000 244,000 152,000 75,000 75,000
50 Media Watch ABC1 777,000 264,000 226,000 134,000 85,000 68,000
51 M-Finding Nemo Seven 775,000 231,000 209,000 165,000 83,000 87,000
52 The Renovators Thurs Ten 774,000 226,000 223,000 161,000 70,000 94,000
53 NCIS Rpt Ten 769,000 215,000 207,000 150,000 89,000 108,000
54 ABC News-Su ABC1 768,000 206,000 247,000 122,000 69,000 124,000
55 The Gruen Pitch Encore ABC1 760,000 226,000 229,000 128,000 72,000 104,000
56 Dinner Date Australia Seven 751,000 199,000 268,000 112,000 77,000 94,000
57 Qi ABC1 730,000 257,000 216,000 88,000 80,000 89,000
58 Seven’s AFL: Rnd 22: Carlton Vs Hawthorn Seven 725,000 15,000 465,000 5,000 135,000 105,000
59 The Renovators Tues Ten 711,000 173,000 233,000 129,000 61,000 116,000
60 Top Gear Nine 706,000 184,000 202,000 164,000 68,000 89,000
61 Criminal Minds: Suspect Behavior-Thu Seven 701,000 177,000 189,000 144,000 84,000 107,000
62 Crash Investigation Unit Seven 697,000 222,000 191,000 155,000 *** 128,000
63 M-Wild Hogs Seven 691,000 194,000 190,000 146,000 90,000 71,000
64 Harry Potter And The Half Blood Prince Nine 685,000 184,000 202,000 141,000 76,000 83,000
65 The Footy Show Nine 681,000 144,000 282,000 94,000 93,000 67,000
66 The Renovators Mon Ten 671,000 163,000 238,000 132,000 63,000 74,000
67 The Renovators Sun Ten 664,000 174,000 229,000 118,000 60,000 82,000
68 Kingdom ABC1 661,000 178,000 192,000 134,000 79,000 77,000
69 Hot Seat Nine 658,000 180,000 190,000 178,000 58,000 52,000
70 7.30 ABC1 656,000 202,000 186,000 115,000 71,000 81,000
71 Australia’s Funniest Home Videos Nine 650,000 177,000 177,000 136,000 99,000 62,000
72 Saturday Afternoon AFL Ten 643,000 37,000 297,000 31,000 128,000 149,000
73 Law And Order: SVU Ten 643,000 209,000 167,000 129,000 77,000 60,000
74 Q&A ABC1 642,000 227,000 188,000 117,000 70,000 41,000
75 RPA Nine 633,000 212,000 158,000 121,000 90,000 51,000
76 The 7pm Project Ten 631,000 150,000 205,000 138,000 73,000 65,000
77 The New Inventors ABC1 609,000 186,000 205,000 94,000 59,000 65,000
78 Covert Affairs Seven 607,000 179,000 180,000 94,000 65,000 89,000
79 Drug Bust Seven 607,000 179,000 162,000 153,000 *** 113,000
80 Bondi Vet – Africa Special Ten 601,000 201,000 137,000 112,000 56,000 94,000
81 Collectors ABC1 598,000 144,000 187,000 132,000 60,000 75,000
82 Top Design Nine 597,000 155,000 169,000 149,000 61,000 63,000
83 NCIS: Los Angeles Tues Rpt Ten 596,000 184,000 156,000 115,000 71,000 70,000
84 Modern Family Thurs Rpt Ten 594,000 168,000 163,000 115,000 67,000 81,000
85 Ten News At Five Ten 593,000 173,000 177,000 96,000 58,000 88,000
86 Catalyst ABC1 580,000 185,000 141,000 106,000 62,000 86,000
87 Crownies ABC1 575,000 206,000 137,000 107,000 72,000 53,000
88 X-Men Origins: Wolverine Ten 575,000 175,000 167,000 90,000 60,000 84,000
89 RPA Where Are They Now? Nine 558,000 163,000 152,000 99,000 91,000 53,000
90 Foreign Correspondent ABC1 554,000 180,000 156,000 100,000 56,000 63,000
91 Gardening Australia ABC1 549,000 155,000 158,000 99,000 70,000 68,000
92 Deal Or No Deal Seven 548,000 133,000 162,000 113,000 71,000 69,000
93 Law And Order: SVU Rpt Ten 536,000 183,000 123,000 116,000 67,000 47,000
94 Harry Potter – 50 Greatest Moments Of Harry Potter Nine 531,000 146,000 209,000 51,000 52,000 73,000
95 Judith Lucy’s Spiritual Journey ABC1 531,000 149,000 158,000 106,000 51,000 67,000
96 Law & Order: Criminal Intent Ten 515,000 140,000 166,000 73,000 76,000 59,000
97 Terminator Salvation Nine 507,000 121,000 213,000 65,000 44,000 64,000
98 Nine’s Sunday Football Nine 502,000 336,000 *** 166,000 *** ***
99 Compass ABC1 479,000 144,000 160,000 54,000 63,000 58,000
100 Seven’s AFL: Rnd 21: Richmond Vs Sydney Seven 479,000 78,000 185,000 65,000 62,000 89,000

Week 34

20 Comments »

  1. Barrie August 21, 2011 at 10:11 pm -

    Jamie – the reason 7TWO does so well is new uk programming. Shows like Escape to the Country, 60 min makeover is brand new never seen on free to air and Hearbeat, Are you being served are old favourites that hadn’t been on 7 for quite a while. Gem/GO! show repeats of shows that have either recently been on 9 or shuffled movies that screen on Go one week and Gem the next. The odd new show gets lost amoungst the garbage.

  2. Secret Squïrrel August 21, 2011 at 8:46 pm -

    @Guy – no argument from me on that score. I think 7 the channel and Seven the network are looking good for the year.

  3. Sam G August 21, 2011 at 6:33 pm -

    @Jamuel cross promotion

  4. Rutzie August 21, 2011 at 6:06 pm -

    Any chance David you could keep an eye on this week’s timeshift figures to see if Seven make up that 0.1% in consolidated figures. Cheers.

  5. Jamuel August 21, 2011 at 5:36 pm -

    Why are they on the set of Millionaire Hotseat?

  6. TV Scene August 21, 2011 at 5:02 pm -

    Last week was the won Seven was most worried about. And it faired pretty damn well. considering. Although they would have been happier with a .01 win on the primary channel, there will be smiles all around looking at that weekly result.

    The rest of the year is a piece of cake for Seven – their work is done. Rafters returns, X-Factor returns and Wild Boys will see it home nicely (and easily) with its stable of other regular programs for the rest of the year.

  7. Harry August 21, 2011 at 4:36 pm -

    Shame The Renovators isn’t doing at least 900k nightly.

  8. Guy August 21, 2011 at 3:57 pm -

    @Secret Squirrel

    That may be the case but as a Seven “fanboi” as you like to call it, Seven have won the majority of weeks in their target 18-49 and 25-54 demos. They are actually leading these 2 demos by a bit of a margin on Nine. Not sure of the exact figures but they are. Nine just had one of those weeks. Seven have even had a lot of success in the younger demo 16-39’s too. Just because Nine had a good week doesn’t mean Nine is happy. They are running 2nd to Seven on all accounts.

    As for this week as i said before it all comes down to consistency and without The Block Nine is going to fall down at least 1% per night imo because of this. Its going to be close this week don’t get me wrong but TEN had this issue a couple of weeks ago when they had a blockbuster Sunday night then failed for the rest of the week. This could and might well happen to Nine.

  9. Castle August 21, 2011 at 2:49 pm -

    @ tmorgan, that may be true for this week, and for a few weeks this year, but Seven have won the overwhelming majority of weeks in their target 18-49 and 25-54 demos, in addition to 16-39 which they don’t even actively target. This was Nine’s biggest opportunity to dominate a week this year. They lost total people, anything less than a win in the demos would have been considered a fail. With The Block over, I’d expect to see Nine sink well behind Seven in the demos and total people for the remainder of the year.

  10. Secret Squïrrel August 21, 2011 at 2:38 pm -

    @Jamie – it’s not so much that Seven’s multis do so well but that the others don’t. Eleven is the newest of the lot and is possibly still building a regular audience, altho’ it might just be suffering from “Tenitus”. One is recovering from a failed experiment and then having it’s heart ripped out, and still finding its feet.

    The real question is why are Go! and GEM not performing better? Go! was great when it first started, a breath of fresh air, and I certainly watched a few shows on it. Then the malaise of seemingly random schedule shuffling and unexplained gaps in series took hold and I basically gave up on it. GEM is a mess of unfilled promises, old sitcoms, cute animals, medical shock, and a small amount of reasonable first-run content. Given it’s target demo, you would have thought that it might be doing better in the grocery buyers and GB + child demos.

    Still, while the Seven fanbois like to crow about “winning the week”, Nine will not be too unhappy while they keep taking out the demos because that’s where the money is.

  11. tmorgan August 21, 2011 at 1:48 pm -

    Nine (the primary channel) won the week. Seven came second by 0.1%.
    With multichannels added (sometimes called multiplexes), Seven won thanks to the oldies flocking to 7TWO.
    But that doesn’t mean Seven is king. Nine and GO! skew towards a more youthful and advertiser friendly audience so they are the real winners. Since they cleaned the demos, they are actually more attractive and lucrative to advertisers and make more money.
    My question is how long will it take for Australian TV to begin to measure ratings like they do in the US?
    The Yanks put the younger demos ahead of total audience and that makes television far more competitive .
    Nine won the week in my opinion, because they are winning where it counts.

  12. Whoops August 21, 2011 at 1:34 pm -

    @Jamie – if you don’t get it maybe you should have a look at a program schedule and then look at what each show rates – that produces a channel share… I think you’ll find it’s depth of programming that enables a channel to win.

  13. Ja'mie August 21, 2011 at 1:22 pm -

    @ Jamie. Nine will have a huge night tonight. But beyond that, their schedule is on very shakey ground. Without The Block on weeknight I think Nine will plummet.

  14. jamie August 21, 2011 at 12:58 pm -

    how can seven’s multi outperform their counter parts by so much… i dont get it? 7two leads all by 1 point.. and 7mate leads all hd’s by over a point? why?

  15. Guy August 21, 2011 at 12:54 pm -

    This week is going to be a very interesting one. It is Nine’s to lose since it is predicted to have a 40%+ Sunday but Seven could counter that with an extremely strong Tuesday. Rafters is back, Winners and Losers has its finale so i guess it comes down to how all channels perform.

    Its proven Seven has the dominant digital channels alongside its main channel. 7TWO is #1 on SD Digital channels, 7mate is #1 on HD digital channels and Seven is #1 on main channels.

    Seven is expected to win Tuesday, Wednesday, Friday and Saturday again this week while i see Sunday, Monday and Thursday going to Nine. Its all about who is the most consistent. Its Nines to lose. If they can’t win this week they wont win a week this year.

  16. Bogues August 21, 2011 at 12:44 pm -

    This coming week will all depend on tonight. Nine have ‘Super Sunday’, but Seven have a storng week following, especially on Tuesday with the return of PttR.

  17. Jerome August 21, 2011 at 12:30 pm -

    This was one of 7’s narrowest wins of the year but I’d say this week is their biggest achievement yet. The was 9s to lose and 7 ended up winning by a decent 2%.
    7 should be able to put their feet up now and still get a clean sweep with 40 weekly wins.

  18. steve sydney August 21, 2011 at 12:27 pm -

    Perhaps TEN should start thinking of poaching more ABC executives as well as ones from Seven??

  19. Cookie August 21, 2011 at 12:10 pm -

    Hi David
    does this mean that 7 won the week

  20. jamie August 21, 2011 at 12:10 pm -

    seven still won….. surely will coem to an end this week

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