Ratings war to focus on Seven

By David Knox on September 18, 2011 / Filed Under News 19

Seven’s grip on the ratings continued in Week 38, with 14 of the top rating 20 shows, but Nine and TEN are hoping to turn their fortunes around.

A slew of fast-tracked new content from the US begins as early as Tuesday and ramps up next week. It comes at a time when advertising rates will soon be set for 2012. But ratings leader Seven will also reveal its 2012 programming to media buyers this week.

In Week 38 Packed to the Rafters was Seven’s top show on 1.56m viewers, followed by Seven News, Sunday Night, The X Factor, Wild Boys and Bones.

Underbelly: Razor was Nine’s best performer on 1.46m followed by Nine News, 60 Minutes and The Farmer Wants a Wife.

TEN didn’t crack the magic million all week, with an AFL match its biggest drawcard on 993,000 followed by NCIS and Talkin’ ‘Bout Your Generation.

Network:
Seven: 32.3
Nine: 27.0
TEN: 20.4
ABC: 15.5
SBS: 4.8

Primary Channels:
Seven: 24.3
Nine: 20.5
TEN: 14.5
ABC1: 11.7
SBS1: 4.1

Multichannels:
7TWO: 4.7
GO!: 3.9
ELEVEN: 3.6
7mate: 3.3
GEM: 2.6
ABC2: 2.5
ONE: 2.3
ABC News 24: 0.7
SBS2: 0.6
ABC3: 0.6

Seven won key demos 16-39, 18-49 and 25-54.

Seven took pole position from Sunday – Friday, but Nine won Saturday. ABC beat TEN on Wednesday. TEN beat Seven on Saturday.

Seven was first in Melbourne, Brisbane, Adelaide and Perth, but Nine took Sydney.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Packed To The Rafters Seven 1,567,000 422,000 506,000 260,000 206,000 172,000
2 Seven News – Sun Seven 1,555,000 288,000 546,000 302,000 180,000 239,000
3 Sunday Night Seven 1,502,000 358,000 473,000 293,000 169,000 210,000
4 Underbelly: Razor Nine 1,467,000 534,000 418,000 202,000 165,000 148,000
5 The X Factor Auditions-Wed Seven 1,457,000 447,000 445,000 287,000 135,000 143,000
6 The X Factor Auditions-Tue Seven 1,411,000 384,000 442,000 264,000 173,000 148,000
7 Nine News Sunday Nine 1,410,000 553,000 359,000 306,000 125,000 67,000
8 The X Factor Auditions-Mon Seven 1,402,000 452,000 403,000 245,000 149,000 154,000
9 Wild Boys Seven 1,402,000 396,000 413,000 286,000 141,000 164,000
10 The X Factor Auditions-Thu Seven 1,282,000 369,000 358,000 279,000 142,000 134,000
11 The Gruen Transfer ABC1 1,266,000 381,000 343,000 260,000 147,000 135,000
12 Bones Seven 1,250,000 357,000 324,000 250,000 156,000 162,000
13 Seven News Seven 1,231,000 293,000 340,000 253,000 142,000 204,000
14 Today Tonight Seven 1,163,000 285,000 308,000 230,000 146,000 194,000
15 60 Minutes Nine 1,151,000 363,000 313,000 222,000 137,000 116,000
16 Home And Away Seven 1,117,000 313,000 311,000 220,000 131,000 141,000
17 Spicks And Specks ABC1 1,065,000 291,000 287,000 221,000 125,000 140,000
18 Seven News – Sat Seven 1,060,000 290,000 257,000 245,000 136,000 132,000
19 Seven’s AFL: Semi-Final 2: Hawthorn Vs Sydney Seven 1,046,000 136,000 554,000 17,000 162,000 177,000
20 Nine News Nine 1,029,000 320,000 324,000 216,000 96,000 73,000
21 Criminal Minds: Suspect Behavior Seven 1,020,000 330,000 262,000 217,000 98,000 113,000
22 Body Of Proof Seven 1,008,000 291,000 260,000 203,000 133,000 121,000
23 Ten’s AFL Finals 2011: 1st Semi Final West Coast V Carlton Ten 993,000 17,000 496,000 46,000 155,000 278,000
24 The Farmer Wants A Wife -Mon Nine 973,000 233,000 318,000 204,000 113,000 105,000
25 Bones (R) Seven 959,000 250,000 293,000 166,000 119,000 130,000
26 The Big Bang Theory -Tue Ep2 Nine 938,000 311,000 235,000 168,000 91,000 132,000
27 A Current Affair Nine 918,000 291,000 282,000 179,000 88,000 76,000
28 RBT Nine 916,000 359,000 242,000 161,000 80,000 74,000
29 Seven’s AFL: Elimination Final 1: Carlton Vs Essendon Seven 901,000 43,000 517,000 63,000 150,000 128,000
30 Nine News Saturday Nine 890,000 275,000 286,000 203,000 89,000 37,000
31 ABC News ABC1 882,000 264,000 279,000 135,000 90,000 115,000
32 Rugby League Final Series Sf2 Nine 878,000 512,000 11,000 345,000 0 9,000
33 Grand Designs Revisited ABC1 877,000 252,000 239,000 159,000 82,000 145,000
34 At Home With Julia ABC1 874,000 281,000 234,000 171,000 104,000 84,000
35 The Big Bang Theory -Tue Ep1 Nine 870,000 279,000 222,000 161,000 88,000 120,000
36 The Big Bang Theory -Ep2 Nine 852,000 228,000 278,000 153,000 80,000 113,000
37 Better Homes And Gardens Seven 847,000 175,000 329,000 185,000 94,000 65,000
38 NCIS Rpt Ten 847,000 259,000 240,000 160,000 109,000 79,000
39 Talkin’ ‘Bout Your Generation Sun Ten 825,000 260,000 224,000 143,000 74,000 123,000
40 Hamish & Andy’s Gap Year Nine 822,000 273,000 259,000 129,000 86,000 75,000
41 Rugby League Final Series Sf1 Nine 819,000 540,000 18,000 246,000 10,000 6,000
42 Australian Story ABC1 812,000 250,000 252,000 157,000 62,000 90,000
43 The Big Bang Theory -Ep1 Nine 797,000 199,000 253,000 180,000 71,000 94,000
44 Silent Witness ABC1 787,000 207,000 200,000 189,000 89,000 102,000
45 Undercover Boss Australia Ten 765,000 214,000 242,000 125,000 100,000 85,000
46 Rugby League Final Series Qf4 Nine 748,000 400,000 86,000 252,000 5,000 5,000
47 The Footy Show Nine 737,000 155,000 333,000 72,000 90,000 86,000
48 Qi ABC1 726,000 222,000 204,000 121,000 85,000 93,000
49 The Big Bang Theory -Rpt Nine 725,000 217,000 225,000 142,000 59,000 82,000
50 The Renovators Tues Ten 721,000 159,000 250,000 161,000 69,000 82,000
51 ABC News-Su ABC1 718,000 185,000 219,000 139,000 80,000 94,000
52 The 7pm Project Ten 717,000 182,000 238,000 163,000 72,000 62,000
53 Ocean Giants Nine 715,000 245,000 181,000 118,000 81,000 90,000
54 The Renovators Thurs Ten 696,000 182,000 241,000 122,000 65,000 86,000
55 Four Corners ABC1 687,000 190,000 237,000 138,000 50,000 72,000
56 The Renovators Sun Ten 664,000 163,000 212,000 149,000 58,000 82,000
57 Rush Ten 660,000 130,000 248,000 124,000 74,000 85,000
58 The Renovators Wed Ten 659,000 165,000 212,000 147,000 51,000 84,000
59 Dinner Date UK Seven 641,000 162,000 224,000 90,000 86,000 77,000
60 Media Watch ABC1 639,000 189,000 216,000 107,000 61,000 67,000
61 Castle-Mon (R) Seven 636,000 190,000 190,000 108,000 80,000 68,000
62 NCIS: Los Angeles Tues Rpt Ten 632,000 194,000 176,000 98,000 100,000 63,000
63 The Ugly Truth Nine 631,000 166,000 239,000 103,000 53,000 70,000
64 Q&A ABC1 627,000 191,000 202,000 126,000 73,000 36,000
65 ABC News-Sa ABC1 614,000 169,000 212,000 102,000 59,000 71,000
66 Law And Order: SVU Rpt Ten 613,000 165,000 171,000 123,000 85,000 70,000
67 Nine’s Rugby: World Cup: Australia Vs. Ireland Nine 607,000 352,000 19,000 189,000 5,000 42,000
68 RPA Nine 602,000 199,000 169,000 93,000 80,000 61,000
69 7.30 ABC1 595,000 176,000 188,000 95,000 62,000 74,000
70 Drug Bust Seven 594,000 171,000 174,000 124,000 58,000 66,000
71 Law & Order: LA-Wed Seven 584,000 180,000 162,000 110,000 62,000 70,000
72 The Renovators Mon Ten 580,000 134,000 225,000 101,000 43,000 78,000
73 Hot Seat Nine 579,000 168,000 171,000 146,000 55,000 39,000
74 Under Surveillance Nine 572,000 214,000 140,000 81,000 51,000 87,000
75 Foreign Correspondent ABC1 567,000 167,000 181,000 89,000 65,000 65,000
76 Fake Or Fortune? ABC1 560,000 163,000 180,000 96,000 50,000 71,000
77 Catalyst ABC1 558,000 141,000 146,000 117,000 72,000 82,000
78 Ten News At Five Ten 549,000 158,000 166,000 89,000 51,000 85,000
79 Crownies ABC1 546,000 188,000 119,000 113,000 57,000 69,000
80 9/11 Nine 539,000 202,000 160,000 77,000 59,000 41,000
81 Deal Or No Deal Seven 537,000 132,000 165,000 101,000 66,000 73,000
82 ABC News Up-Date ABC1 530,000 151,000 141,000 92,000 66,000 80,000
83 Us Open Tennis Championships 2011 Nine 516,000 184,000 139,000 150,000 16,000 27,000
84 Doctor Who ABC1 513,000 155,000 149,000 89,000 59,000 61,000
85 Nine’s Rugby: World Cup: Australia Vs. Italy Nine 494,000 196,000 66,000 160,000 23,000 49,000
86 Poh’s Kitchen On The Road ABC1 491,000 137,000 139,000 74,000 61,000 81,000
87 Ten News At Five Sat Ten 479,000 119,000 93,000 105,000 45,000 117,000
88 Collectors ABC1 473,000 101,000 161,000 82,000 56,000 73,000
89 The Renovators – How To Ten 460,000 109,000 154,000 107,000 38,000 52,000
90 Glee Wed Rpt Ten 449,000 129,000 160,000 66,000 39,000 54,000
91 Monroe ABC1 446,000 134,000 136,000 87,000 43,000 45,000
92 Law And Order: SVU Ep 2 Rpt Ten 437,000 129,000 108,000 93,000 61,000 46,000
93 Rebirth ABC1 430,000 133,000 128,000 72,000 47,000 50,000
94 Gardening Australia ABC1 415,000 94,000 153,000 113,000 38,000 17,000
95 At The Movies ABC1 414,000 118,000 145,000 72,000 43,000 36,000
96 Scu: Serious Crash Unit Seven 402,000 126,000 101,000 103,000 24,000 47,000
97 Sunrise Seven 396,000 94,000 108,000 89,000 44,000 61,000
98 Top Gear Australia Nine 394,000 117,000 126,000 58,000 41,000 52,000
99 Ten News At Five Sun Special Extended Bulletin Ten 393,000 115,000 89,000 58,000 36,000 95,000
100 The Bold And The Beautiful Ten 391,000 123,000 112,000 73,000 40,000 43,000

Week 38

19 Comments »

  1. Nik C September 19, 2011 at 12:45 pm -

    @ Guy I thought shows were more expensive when they were bought closer to their release date! This was my understanding with the ABC and their purchase of shows, since they are cheaper when older. Either things have changed or I never knew how TV stations buy the rights to tv shows!

  2. Guy September 18, 2011 at 10:56 pm -

    @Nik k

    I think it was David that said this but it doesn’t cost the networks any more or any less to fast-track or not fast-track a series. So thats why i say why not?

  3. Craig September 18, 2011 at 10:48 pm -

    @Jerome – I agree there is a downside to fast tracking, they have to follow the US schedule so we might have weeks off and there is a mid season break for most shows. But correct me if I’m wrong, Terra Nova has 13 eps, a double to start and I think they are planing to run without a break until December and the season final. Question is will TEN run the season out or stop when the ratings season ends? Beyond that if the show fails to rate will the shelve it or just move it over to ch11 or ONE. I really wish they would encore shows like this on ONE in full HD.

  4. deedeedragons September 18, 2011 at 9:21 pm -

    Does B&B always rate in the top 100?

  5. steve sydney September 18, 2011 at 7:17 pm -

    The only way fast tracking works if our Networks do away with the silly ‘off peak’ summer ratings.

    Honestly who cares if they show first run episodes during January? Things would still be the same i.e 1st Seven 2nd Nine 3rd TEN and the numbers wouldn’t decrease as much per show i.e still keeping revenue up…

  6. Nik C September 18, 2011 at 6:24 pm -

    @ Franz Rafters has dropped a bit recently so it might struggle more if ppl like the new 2.5 men!
    @ Guy 7 will fast track as little as possible since they dropped first run eps of City Homicide wen they were so far ahead in the ratings a couple of years ago! This will keep costs down & profits up!

  7. Moanique in Brisbane September 18, 2011 at 3:27 pm -

    Nice to see three Aussie Drama’s in the Top 10.

  8. franz chong September 18, 2011 at 2:39 pm -

    I wonder how Rafters will go this week now that 2.5 men is back with New Charlie

  9. Andrew September 18, 2011 at 2:15 pm -

    Fast tracking never works….Viewers lose interest on the show coz they have to wait for so long and then they have to remember everything that happened in the previous eps coz they are interlinked

  10. Jerome September 18, 2011 at 2:07 pm -

    Don’t get me wrong, I think fasttracking is good when it is done properly and in moderation. Shows like charlies angels may as well be fasttracked and get a few episodes to air otherwise they will just be axed in the US and forgotten by the Aus network. And Procedurals like NCIS and Criminal Minds where repeats can easily be slotted in and a big break a few episodes in doesnt impact The series too much can be fasttracked too.

  11. leigh h September 18, 2011 at 1:24 pm -

    I can’t believe Rush is performing so poorly. This is by far the best season yet. Must watch TV imo.

  12. brent September 18, 2011 at 1:10 pm -

    Why is Ten about to Axe Talkin’ ‘Bout Your Generation?? when its the networks best performing show. Sad days at Ten next year… with no AFL also.

  13. Cookie September 18, 2011 at 1:10 pm -

    Hi David
    Do you know of any new shows that are coming to seven

  14. Ronnie September 18, 2011 at 12:31 pm -

    Maybe it’s time Nine went into receivership and got rid of the debt that has sunk the network? Lets face it, how can they do anything new, let alone brave or bold with a $400M pa interest bill? How can they reinvent theri drama slate when they cannot afford a genre head? This is true for every genre so you’ve got Michael Healy commissioning everything. The results speak f for themselves. Time for the management team to announce their defeat. Ten are in a similar place – if it ain’t broke don’t fix it. Now it’s also a basket case and Seven are winning everything by default.

  15. David Knox September 18, 2011 at 12:25 pm -

    Jerome: Yes there are definite downsides to fast-tracking, and there is certainly a risk of damned-if-they-do / damned-if-they-don’t.

  16. Xander September 18, 2011 at 12:24 pm -

    So… Ten was beaten by 2 panel-style comedy shows on ABC1 (Gruen and S&S) and even a cancelled (though technically still a “first-run”) show on 7 (Criminal Minds: Suspect Behavior), all of which cracked the million?! Just… wow.

  17. Jerome September 18, 2011 at 12:07 pm -

    It seems to me that the fasttracking 9 & ten is doing is more about ratings quick fixes and filling slots rather than it being in the best interest of the viewing experience or combating piracy. The erratic scheduling and low rating that comes with fasttracking only hurts shows and networks in the long run. I think the biggest mistake is Terra Nova such a big show is going to have little promotion and be chopped down the middle will instead of a proper big promotion during summer and a 13 week run in one timeslot from Feb.

  18. Craig September 18, 2011 at 12:05 pm -

    Ratings must have been down for the week as Top Gear AU made it into the top 100 but with lower ratings than last week.

    I agree with the flood of new and returning fast tracked shows 9 & 10 are taking up the challenge to Seven, bring it on!

  19. Guy September 18, 2011 at 11:58 am -

    Good week again to Seven and when you think about it they are not doing that much to win either. I am worried for them though with Nine and TEN beginning the fast-tracking of shows. Mind you Charlie’s Angels is predicted to be the first show to be axed so that one doesn’t worry me.

    If i were Seven i would fast-track Desperate Housewives but promotion is too late now for it, Castle, Criminal Minds, The Amazing Race and something for Sunday night 8:30pm so i guess Downton Abbey.

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