Nine’s new Celebrity Apprentice Australia got off to a good start with 1.32m viewers last night for its second half hour.
The one hour challenge saw Pauline Hanson, Max Markson, Shane Crawford, Deni Hines and Warwick Capper trying their luck at a car wash for charity (with plenty of cars plugging businesses). Nine even coded the one hour show into two parts with the first half hour Celebrity Apprentice: Launch averaging 1.05m. The elimination of one of the men’s team won’t take place until tonight as part of Nine’s stripped format.
The one hour debut gave a new episode of The Big Bang Theory a strong 1.37m viewers. Numbers dipped at 8:30pm for The Mentalist (996,000). CSI: Miami was 599,000 for its first episode and 446,000 for the second.
Seven News was the night’s top show on 1.37m. Technically Home and Away beat the first half hour of Celebrity Apprentice with 1.12m viewers. The X Factor also won its slot averaging 1.35m viewers followed by Body of Proof (889,000), and Dual Suspects was 302,000.
Best for ABC1 was ABC News on 905,000 followed by Australian Story (881,000), 7:30 (748,000), Media Watch (726,000), Q & A (685,000) Four Corners (622,000).
TEN had to settle for fourth place last night, with The 7PM Project as their top performer on 716,000. Junior MasterChef was down to 679,000 presumably under attack from two reality contenders -beaten too by 7:30. Undercover Boss Australia was 603,000, Law & Order: SVU was 405,000 and Good News World was a dreadful 180,000 -thank goodness for its sketch gags delivering drama points.
SBS had a largely new-look Monday with Housos its best drawcard at 284,000 followed by William Shatner’s Weird or What? (230,000), World News Australia (230,000), Kill Arman (151,000), South Park (137,000) and Skins (110,000).
Neighbours topped multichannels on 356,000. Supernatural was 176,000, Smallville was 97,000 and Weeds and The Big C were 61,000.
Seven won the night with 30.8% over Nine’s 28.8%, ABC was 17.8%, TEN 17.7% and SBS 4.9%.