Celebrity Apprentice whacks Junior MasterChef

By David Knox on October 25, 2011 / Filed Under News 42

Nine’s new Celebrity Apprentice Australia got off to a good start with 1.32m viewers last night for its second half hour.

The one hour challenge saw Pauline Hanson, Max Markson, Shane Crawford, Deni Hines and Warwick Capper trying their luck at a car wash for charity (with plenty of cars plugging businesses). Nine even coded the one hour show into two parts with the first half hour Celebrity Apprentice: Launch averaging 1.05m. The elimination of one of the men’s team won’t take place until tonight as part of Nine’s stripped format.

The one hour debut gave a new episode of The Big Bang Theory a strong 1.37m viewers. Numbers dipped at 8:30pm for The Mentalist (996,000). CSI: Miami was 599,000 for its first episode and 446,000 for the second.

Seven News was the night’s top show on 1.37m. Technically Home and Away beat the first half hour of Celebrity Apprentice with 1.12m viewers. The X Factor also won its slot averaging 1.35m viewers followed by Body of Proof (889,000), and Dual Suspects was 302,000.

Best for ABC1 was ABC News on 905,000 followed by Australian Story (881,000), 7:30 (748,000), Media Watch (726,000), Q & A (685,000) Four Corners (622,000).

TEN had to settle for fourth place last night, with The 7PM Project as their top performer on 716,000. Junior MasterChef was down to 679,000 presumably under attack from two reality contenders -beaten too by 7:30. Undercover Boss Australia was 603,000, Law & Order: SVU was 405,000 and Good News World was a dreadful 180,000 -thank goodness for its sketch gags delivering drama points.

SBS had a largely new-look Monday with Housos its best drawcard at 284,000 followed by  William Shatner’s Weird or What? (230,000), World News Australia (230,000), Kill Arman (151,000), South Park (137,000) and Skins (110,000).

Neighbours topped multichannels on 356,000. Supernatural was 176,000, Smallville was 97,000 and Weeds and The Big C were 61,000.

Seven won the night with 30.8% over Nine’s 28.8%, ABC was 17.8%, TEN 17.7% and SBS 4.9%.

42 Comments »

  1. ? Man October 25, 2011 at 8:55 pm -

    I didn’t mind celb apprentice and I am glad capper is out(wrote this after boardroom ep1)

    Next I hope Polly gets elimated (how did she get on)

  2. steven guy October 25, 2011 at 5:07 pm -

    I wasn’t going to watch Celebrity App, I have even taken every chance to deride it before it aired but it sucked me in. Maybe watching train wreck TV can just be for the fun of it, what utter nonsense this show is.Not sure how long I will stick with it but i will watch again tonight.

    There is very good money being raised for charity and we get to see some celebrity tantrums and stupidness.

    Does it sound like i am making excuses for watching it, I guess I am.

  3. VD October 25, 2011 at 5:05 pm -

    If I had the choice between watching a bunch of publicity hungry has-beens and a bunch of precocius spoilt brats learing french cookery,then I’d prefer the publicity hungry has-beens.

  4. Akunak Cakap October 25, 2011 at 4:59 pm -

    People people … all of this is rubbish. Please turn off your sets, you are being used.

  5. Ann October 25, 2011 at 4:48 pm -

    Our tummies are full – enough masterchef

  6. Moanique in Brisbane October 25, 2011 at 4:37 pm -

    @ MuchoTB, “trashy, pathetic, and ridiculous “, sounds like you’re describing half the contestants on X Factor. What ‘One Nation’ did or didn’t do two years ago has nothing to do with Pauline Hansen raising money for charity today.

  7. steve sydney October 25, 2011 at 4:09 pm -

    @MuchoTB

    I think that’s a little unfair. You would be giving her flack if she hadn’t done it and lost that 50k donation to charity. Some people just can not be pleased.

    I liked CA.. at first I thought Ms Hines would be as annoying as her mother but she was really fun and ditto about Julia. Love her.

    How long will Ten persist with Good News World? Come on now it’s just embarrassing.

  8. J Bar October 25, 2011 at 4:09 pm -

    Nine should have run Celebrity Apprentice at 7.30pm. They would have threatened X Factor and killed Junior Masterchef.

  9. Jimbo k October 25, 2011 at 3:51 pm -

    Good to see Housos get those numbers for 10pm.

    A shame that The Big C can’t get better ratings for the show. However, it is at 10.30pm on a digital channel, so im not expecting big numbers anyway. It’s a great show/

  10. Mark October 25, 2011 at 3:25 pm -

    It’s funny how Murdoch said Ten are going to beat Nine. Hahahaha!!!! your joking right, you guys can’t even handle ABC, and probably next year SBS will beat you LOL!!, and you guys will come last!!! and don’t forget Big Brother is coming to Nine Next Year!! and if Big Brother is a success which i think will be, then everyone’s in Danger!!! Especially you Ten!

  11. james October 25, 2011 at 3:01 pm -

    @Jerome Huh? What an odd comment.

    Biggest Loser did very last year, In Their Footsteps and Minute to Win it did strong numbers and Don’t Stop Believing wasn’t actually made.

    Also, Next Top Model, Dating and the Dark and Location Location are Foxtels highest rating shows.

    please know what you’re talking about before you start slagging people off.

  12. Jerome October 25, 2011 at 2:20 pm -

    @Kenny, The Boss is Coming to Dinner, Iron Chef Australia, Minute to Win It, The Renovators, The Biggest Loser, Don’t Stop Believing, In Their Footsteps…. groundbreaking stuff. Yes, i’m sure all the other production companies are in awe of them.

    the only thing they would have to hold their heads high over is if they are trying to break some record for amout of expensive flops.

  13. Danny Wu October 25, 2011 at 2:07 pm -

    Housos is crap! I don’t like watching bogans as I don’t think they are funny.

  14. Sacs October 25, 2011 at 2:00 pm -

    Celebrity Apprentice: Bogans watching Bogans.

  15. Kim October 25, 2011 at 1:58 pm -

    Good to see housos rate well for SBS. It was hilarious, can’t wait for next week!

  16. james October 25, 2011 at 1:48 pm -

    @Kenny Completely agree, Shine are by far the best in the game. All the hits that Fremantle are enjoying were established by the people now running Shine anyway.

  17. A. October 25, 2011 at 1:33 pm -

    Thank you very very much David. :)

  18. DanielW October 25, 2011 at 1:11 pm -

    JMC had to compete with XF. It did and then came CAA. If it moved to Tuesdays, JMC would still have XF to compete with. At least it won’t be with CAA, otherwise it might be crying fowl. Next week JMC suggested at the end they will be off to the US and Disneyland. My assumption is, people will suddenly tune in for this part of the series and then drop off again, when they return to Australia. Those kids reactions looked so priceless, the kids gone and those from last year will be in disappointment. They’ll be asking “Why didn’t I go”? “No fair!” etc…

    “Won’t somebody please think of the children”! That’s a Simpsons’ quote aimed at TEN to move it to Tuesday or Thursday. That’s when CAA is a 1/2 hr ep.

  19. Nathan from MVTee October 25, 2011 at 12:45 pm -

    I think what her Jr Masterchef is the story throughout the week about the kids getting advanced recipes etc. This now makes the show less believable!

  20. Steve October 25, 2011 at 12:29 pm -

    It ‘technically’ beat CA? It either did or it didn’t…it’s ratings- it’s all technical.

    It serves Nine right for their tricky coding- they could have coded it as one show- it would gave beat H&A, but looked less competitive against X. It seems they just want more shows in the top 10…doest help them win the week though

  21. Kenny October 25, 2011 at 12:19 pm -

    Shine should hold their heads high… they are at the forefront of television production, and are still showing everyone how it’s done

  22. MysticL October 25, 2011 at 12:12 pm -

    As long as Jesinta Campbell remains in the show, I will remain an avid viewer.

  23. Johnson October 25, 2011 at 12:10 pm -

    I thought Celebrity Apprentice would do well given it was the top trending topic in Australia on Twitter last night. As for Junior MasterChef, it was a terrible figure.

  24. tmorgan October 25, 2011 at 12:00 pm -

    @Nick
    ABC nudged TEN out last night.

  25. catherine October 25, 2011 at 11:58 am -

    I taped the apprentice but I saw snippets while flicking. Its funny how Deni Hines was all gun ho about Pauline Hnson and wanting her to make her cry and now she has realised she really isnt all that bad.

    Im glad the girls won and glad to see Jesinta Campbell donate her money to the jim stynes charity. I wonder who will go form the boys. From what I saw and heard warick capper was a bit lazy. Id love to see him try to hold a conversation with Mark Bouris. Two completely different brain cells there.

    I agree. Julia Morris is hilarious and hope she can stay in for awhile.

  26. Evan October 25, 2011 at 11:56 am -

    Like her or hate her, Pauline Hanson gets people watching whatever crappy reality show she’s appearing in.
    Ten can’t take a trick, but much of it is self-inflicted, and indicative of Lachlan Murdoch’s destructive cost cutting methodology.
    Junior MasterChef could do with a change of timeslot or moving it to another night when it isn’t in competition with X Factor, because it’s quite watchable and the kids this year are a good bunch of little chefs.

  27. Oztvheritage(YouTube channel) October 25, 2011 at 11:49 am -

    Surely good new world will be axed now after that figure. That cannot be justified

  28. MuchoTB October 25, 2011 at 11:43 am -

    I watched Celebrity Apprentice during the ad breaks for The X Factor and it was absolutely terrible. Pauline Hanson washing a car in her underwear, trashy, pathetic, and ridiculous. Does everyone forgot the atrocity that was the “One Nation Party” two years ago?

    I remember what the Chaser did a few years ago at her book signing. That was bloody hilarious

  29. Moanique in Brisbane October 25, 2011 at 11:31 am -

    I enjoyed Celebrity Apprentice, Julia Morris is very funny. There are definitely more drop-kicks amongst the males of the show, although it won’t always be males against females. Will be interesting to see how the ladies work with the men.

  30. deedeedragons October 25, 2011 at 11:20 am -

    I just loved Deni Hines kept calling her Penny.

  31. Bec October 25, 2011 at 10:57 am -

    It was high drama in our house last night. Not only did TV Week not have Celeb App listed as being on at all, we also had to flick between up to four shows at once (X Factor, Jnr Masterchef, Celeb App and Kill Arman) = Stress!
    I agree Jellyman! Plus, Julia Morris was absolutely hysterical, I think I will watch just because of her.

  32. Nick October 25, 2011 at 10:55 am -

    Can someone let Lachlan Murdoch that Nine edged out Ten last night? He may have selective memory when trying to recall this…..

  33. Craig October 25, 2011 at 10:51 am -

    Thanks for the detailed report David, since we don’t have the other ratings page for now. Good on Nine for closing the gap to Seven, still bad news for TEN being pipped by ABC again.

    I didn’t watch FTA last night, choosing Rove LA then catching up with some other shows I’d recorded.

  34. JB October 25, 2011 at 10:49 am -

    What’s wrong with the 1.32 million Australians? Knew it would rate, cos there’s lots of idiots in Australia, but quite sad really. We’re turning more and more into America with more trashy tv. It’s obvious who’s getting fired tonight if anyone’s seen the story that’s been online for weeks now with a nude photo shoot with only 5 male contestants.

    Caught some of Good News World last night. It was terrible. What were Ten thinking? Good News Week was a good show, good format and they went and switched it to this crap.

  35. Jerome October 25, 2011 at 10:43 am -

    Hilarious that 2 Fremantle shows are smashing the (ex-fremantle) masterchef brand. Wouldn’t want to be in Shines offices this morning.

  36. Dave October 25, 2011 at 10:42 am -

    I can’t see week 44 ratings David

  37. Dave October 25, 2011 at 10:40 am -

    it was heaps funny and very entertaining

  38. Billybob October 25, 2011 at 10:37 am -

    Wow @ TEN. What terrible numbers across the entire night. The 7PM Project is their top show for the night!! Jnr MC on 679k!!

    Bad news for Shine as well after what happened with The Renovators.

  39. Jellyman October 25, 2011 at 10:34 am -

    Ten needs to Remove Junior Masterchef from Mondays to Tuesday in order to avoid a clash with Two Reality shows on seven and nine.

  40. bettestreep2008 October 25, 2011 at 10:31 am -

    I think a lot of people expected Junior MC to get whacked by Celebrity Apprentice and X Factor – and they did.

    However I expected Celebrity Ap to rate much higher than what it actually got. 1m and then 1.3m? I expected something closer to 2m

  41. Purple Rabbit October 25, 2011 at 10:28 am -

    David, by my watch CAA ran until 8:15pm which is probably why TBBT numbers were so strong.

  42. col October 25, 2011 at 10:26 am -

    I watched Celebrity Apprentice last night , alot of setups as per usual ,tonights an elimination night so that will be interesting as for what the figures will be.
    JMC , a worrying trend is setting in i think , but next week sees the start of the USA trip , Disneyland and other places , maybe this just doesnt have the pull that it use to but ill watch it and see.

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