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Gruen Planet: Oct 19

Ahead of the Royal visit, Gruen takes a look at The Royals' uneasy truce with commerce, locked in a dance with all kinds of brands.

This week on Gruen Wil Anderson, Todd Sampson and Russel Howcroft are joined by Anthony McClellan (AMC Media) and Anouk Darling (Moon Communications).

GOD SAVE THE ROYALS
As the Queen touches down on Australian soil on Wednesday, we take a gander at Brand Royal 2011. After taking a battering in recent times, William & Kate’s wedding returned some of the shine to the family. The Royals exist in an uneasy truce with commerce, seen to be above petty money-making, yet locked in a dance with all kinds of brands and charities. And with support for the monarchy drifting upwards again, what does this visit mean for the Republicans?

CRISIS MANAGEMENT
This week, ice-cream brand Ben & Jerry’s released a statement supporting the Occupy Wall Street movement, despite the fact that the company is owned by Unilever, the kind of multi-national corporation the protesters were demonstrating against. We look at the pros and cons of brands trying to associate themselves with social and political revolution.

SPIN CYCLE
A countdown of three of the dodgiest, attention-grabbing publicity stunts from around the world.

THE PITCH
This week, we challenge our agencies to come up with a campaign for a fictitious client, Australia’s number one airline, Kwantas: The Flying wallaby. The ad has to sell the idea that moving airline operations offshore is the patriotic thing to do.
Make Vs Thinkbone.

9pm Wednesday on ABC1.

4 Responses

  1. They edited out a joke about the Queen not looking good in intimate apparel. They probably thought the Queen might be watching. But I was more amazed to see the test pattern. The ABC test pattern probably hasn’t been aired in many years.

  2. So during the segment about the Queen, as Wil was about to (I assume) deliver another joke, the ABC test pattern appeared and stayed for at least 10 seconds until Anouk began talking – did ABC have to censor a joke?

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