FIFA World Cup broadcasts will remain on Free to Air television with SBS securing exclusive rights to the 2018 and 2022 events in Russia and Qatar respectively.
“SBS has a long and proud association with football and with the FIFA World Cup having been the official broadcaster since 1990,” SBS Managing Director Michael Ebeid said.
“It is our dedication to football and to giving the most comprehensive live and free-to-air television coverage in Australia that cemented our bid.
“SBS has been the spiritual home of football for the last 30 years and this new deal with FIFA ensures that the greatest of all sporting events – the FIFA World Cup, will remain on SBS until at least 2022.”
SBS Head of Sport, Ken Shipp, added, “This is fantastic news for football fans and a great coup for SBS.
“In 2010, SBS broadcast the FIFA World Cup live, free-to-air in SD, HD and 3D; in 11 languages on radio, streamed live online and in cinemas on 3D.
“We can only build on this in future years and expand into new areas including using our World Game app. SBS’s successful bid is also well-deserved acknowledgement of our passion, dedication and football expertise which is unrivalled in Australia.”
SBS is already the exclusive broadcast rights holder to the 2014 FIFA World Cup in Brazil.