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Gruen Planet: Nov 2

In media and marketing this week, there's really only been one story this past week and it will be tackled by Gruen Planet.

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In media and marketing this week, there’s really only been one story this past week and it will be tackled by Gruen Planet.

Wil Anderson, Todd Sampson (Leo Burnett) and Russel Howcroft (Y&R Group) are joined again by City Public Relations’ Tim Allerton and for the first time, Rebecca Huntley (Ipsos-McKay), one of Australia’s most respected social analysts.

On Crisis Management this week, we again turn our attention to the airline that stopped the nation. Qantas stranded an estimated 70,000 passengers on Saturday and upset many thousands more after management grounded its entire fleet. Even those of us who have always loved the airline are now wondering how we got into this damaging relationship. How will Qantas now rebuild its brand internationally and at home? And if this was a calculated strategy by the board, why confirm Alan Joyce’s huge pay increase two days prior?

On Spin Cycle we count down this week’s shameless attention-seeking stunts. They involve a supermarket, a whale and a “celebrity”.

A couple of weeks ago, we spoke about brands exploiting the Arab Spring. This week we look at the marketing and branding that has sprung up during the Occupy Wall Street protests. Millionaire celebrities are jumping on the bandwagon. How effective is that wattage of star-power to the cause?

On The Pitch this week – a Twilight Zone hypothetical. It couldn’t happen … or could it? Imagine Julia Gillard has been deposed and Kevin Rudd restored as Prime Minister and leader of the Labor Party. That’s right, a guy disliked by the public, with so few friends in his own party that they ditched him. Our agencies have to come up with a convincing ad to kick off his re-election campaign…
Oddfellows Vs. Convert.

9pm Wednesday on ABC1.

5 Responses

  4. This upcoming episode is going to be ausome. I will watch as usuall. THis show does have long gevoty no doubt about it. Qantas have handled the whole thing pretty badly. no surprise that the news ltd columnists were bagging the unions and the govt. the news media has become so predictable in these stories.

  5. I was worried that Gruen Planet was going to be Gruen jumping the Shark, luckily they took the shark out the back and beat it senseless.

    As much as I love Gruen Transfer, Planet is a whole new level of awesome. Being able to put the events of the week under a PR mircoscope its a brilliant concept and this has the possibility to go for 5/6 even more years because every week presents a new PR crisis for someone or something that can be discussed.

    My favourite 1/2 hour of the week. Good work ABC.

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