ABC has released some data which indicates iView has hit new levels.
Kim Dalton, Director of ABC TV, says the broadcaster’s mix of multi‐channel, multi‐platform and multi‐device strategy is working well.
“Last month alone, there was a record 1.1million visitors to iView and more than five million plays of program episodes. The monthly average number of visitors has increased by 44% compared with last year,” he said.
“Whether it was watching TV live on one of our five channels, time‐shifting via PVRs (45% of metro homes have them*), or streaming episodes on‐line via our catch‐up service ABC iview, ABC viewers have embraced our engagement with digital technology.”
Shows such as Paper Giants, Angry Boys and The Slap are proving successful as multi-platform content.
Angry Boys first episode attracted the highest number of plays via ABC iview (1.4 million), and a further 1.2 million plays of streamed episodes were recorded via the website.
Paper Giants‘ two parts averaged 1.4 million viewers on ABC1 but was seen by a further 204,000 on ABC2 plus 118,000 plays via iView and the official website. 12% of the television audience time‐shifted the show.
The Slap is averaging 952,000 metro viewers on ABC1 and a further 232,000 viewers on ABC2 with 14% of viewing as Timeshifted. It has recorded 566,000 plays via iView and 204,000 plays via the website.
So far this year, Doctor Who has seen 717,000 plays on iView, followed by Crownies (593,000), Good Game (548,000) Q & A (345,000), Four Corners (323,000), Australian Story (317,000), At Home with Julia (293,000), The Gruen Transfer (283,000), Gruen Planet (238,000), Adam Hills in Gordon St Tonight (137,000) and Wide Open Road (57,000).
ABC News 24 has had 63,000 plays via iView from January to October, but much bigger numbers in live streaming via the official website.
But one of the biggest generators of traffic is ABC4Kids, generating 3.3 million plays via iView and the ABC4Kids Website (combined) last month with kids hooked on Peppa Pig, Octonauts, Rob The Robot, Fireman Sam and Bananas In Pyjamas.
ABC says there has been a significant take‐up of iView on mobile devices, connected TVs and gaming consoles with the iPad app now at 742,000 downloads from iTunes.
* OzTAM Metropolitan TAM Panels. As of 29th Oct 2011.