Nine will kick off Excess Baggage at 7pm Monday January 30, a week ahead of its original schedule, due to TEN’s pre-emptive strike with The Biggest Loser.
TEN launches Loser at 7pm Monday, January 23rd with one hour episodes from Monday – Thursday. Last week TEN surprised the market by moving The Project back to 6pm in order to reinstate reality shows at 7pm.
That was territory Nine had carved up for itself with The Block and Celebrity Apprentice last year (both are tipped to follow Baggage this year). It thought the coast was clear with Seven committed to Home and Away and TEN with The 7PM Project.
But new TEN CEO James Warburton has other ideas.
If TEN’s kickstart on Loser can topple Baggage it will be a sweet irony for TEN after The Block got the headstart on Renovators, complete with copycat challenges added to its stripped format.
May the thinnest man win.
Source: Daily Telegraph