TEN has confirmed its new Breakfast show will launch at 6am on Monday 27 February.
The date is the same as one that that co-host Paul Henry gave to a New Zealand journalist in early December.
“Apparently it’s a big deal in Australia to keep program start dates under wraps. I won’t blow the launch date for Breakfast again, promise,” he has since said.
Henry will be joined by Andrew Rochford, Kathryn Robinson and Magdalena Roze.
The show is described as ‘spontaneous, fresh, provocative and fun’ and will take on Sunrise, Today and ABC News Breakfast.
Head of News and Current Affairs, Anthony Flannery says: “Breakfast is a tough, competitive environment and we can’t wait to get into the game. Already, the opposition is taking cheap pot shots – I couldn’t be happier that they’re taking us so seriously, so soon.
“We plan to make Breakfast a must-watch part of Australia’s day. From fact to fun, it’s going to be a fresh start to the morning TV schedule.”
TEN describes the team as ‘the newest kids on the block, but they have been chosen for their unmatched dynamic, wealth and breadth of expertise, journalistic experience and wit.’
Network TEN has previously said it sees the new show as being in for the long haul in the tough morning environment.