Profile AFL players and industry identities gathered in St. Kilda last night for the media launch of the FOX Footy channel.
Although the night was billed as Foxtel’s 2012 launch, it was all about footy, as the Pay TV provider seeks to lift the number of Melbourne subscribers.
Richard Freudenstein (pictured, front row, second from right) welcomed guests to his first official engagement as Foxtel’s newly-installed CEO.
“We honour and illuminate the game and take it to a wide audience with the best quality pictures and sound in Australia. We provide a rich revenue stream that goes to the Code to sustain and build the AFL,” he said.
“We will broadcast the AFL season launch, the Brownlow Medal, the All-Australian Awards, just to name a few -all Live.”
New recruit Eddie McGuire also spruiked the new channel, talking up the uninterrupted, siren to siren coverage, and couldn’t resist throwing in a dig at rivals..
“If you haven’t got high definition -like Channel Seven will be broadcasting this year- you may as well be looking through your next door neighbour’s window. It’s as simple as that.
“I feel like I’m back on cutting edge television again, particularly in sport.
“I’d like to thank all those guys, the mainstays of FOX Sports and FOX Footy who have built a magnificent foundation. I love the channel and have over all the years it’s been on and personally it’s an absolute delight and a pleasure to become a colleague of you guys.”
Dermott Brereton, Matthew Campbell, Leigh Colbert, Ben Dixon, Jason Dunstall, Damien Fleming, Danny Frawley, Gerard Healy, Anthony Hudson, Glen Jakovich, Brad Johnson, David King, Alastair Lynch, Eddie McGuire, David Parkin, Liam Pickering, Mark Ricciuto, Mark Robinson, Paul Roos, Dwayne Russell, Tony Shaw, Mike Sheahan, Gerard Whateley.
Magazine shows will include:
After The Bounce. Live. Sundays 6:30.
EMT Eddie McGuire Tonight. Live Sundays 8:30 premieres March 11.
AFL 360. Live. 7:30pm Monday – Thursday. Premieres February 20.
On the Couch. Mondays.
AFL Insider 8:30pm Tuesdays from February 21.
League Teams. 8:30pm Thursdays
“That’s just the opening gambit of what we have on the FOX Footy channel,” he said.
Guests took home a Foxtel remote in the colours of their favourite AFL team.
The channel hits screens at 5pm AEDT today and screens the NAB Cup Live from 6:30pm.