0/5

FremantleMedia cooks up Recipe to Riches

Is this the next new hit cooking show? A home recipe contest with the winning product sold in stores nationwide.

Is this the next new hit cooking show?

FremantleMedia and FremantleMedia Enterprises has acquired the format and licensing rights to Recipe to Riches, a new reality series that sees home cooks battle for the chance to have their recipe sold in a supermarket chain.

Created by Temple Street Productions in Canada, it kicks off with a cross-country search where food experts choose finalists in food categories such as Sweet Puddings and Pies, Cakes, Appetizers, Main Courses, or Sweet and Savoury Snacks. The top three finalists in each category fight for a weekly cash prize with thewinning product made available in stores nationwide, allowing viewers to taste the cast their vote to decide the ultimate champion.

FremantleMedia will roll the format out to international audiences through its worldwide network of production companies, and FME will represent the worldwide licensing rights to the brand (outside of Canada), working closely with the creative production teams to integrate retailers and sponsors into the show, create and launch products with retail partners and develop brand extensions through social media and live events to drive audience participation.

Rob Clark, Director, Global Entertainment Development, FremantleMedia said: “Recipe to Riches is a ground-breaking programme. For the viewer, it’s the first truly interactive food show; in Idols, you can buy and enjoy the music, in Recipe to Riches, the viewer can eat the winning recipe. What could be more satisfying? Sight, sound, smell and taste, all in one TV show. We’re delighted to have acquired Recipe to Riches and we are very much looking forward to bringing local versions of the show to audiences around the world.”

David Ellender, FremantleMedia Enterprises’ Global CEO, added: “We are incredibly excited about Recipe to Riches, which is the perfect format to plug in to FME’s global expertise and infrastructure, with huge commercial potential, particularly across sponsorship, consumer products, interactive and live events.”

David Fortier and Ivan Schneeberg, Co-Presidents of Temple Street Productions and Executive Producers for Recipe to Riches, said: “Food is such a tactile and sensory experience. We wanted to produce a truly unique food show – where viewers would not be separated from making that connection with the dishes being prepared. We created a show that we could – for the first time ever – provide an outlet where people could taste the food being prepared on the show. We are especially excited that our format will be produced and sold internationally by FremantleMedia who are perfectly positioned to bring the culinary joy of our show to audiences the world over.”

4 Responses

  1. Fremantle have a reverse Midas touch at the moment, so will be interesting to see if it gets picked up. Interesting concept, given that the audience will be able to taste the food, but in Australia, the cooking show genre is overloaded.

  2. Similar format to ‘Breaking into Tesco’s’ which was on Foxtel. Was actually an interesting show, but it was filmed more like an observation series than a competiton like MKR thankfully.

Leave a Reply