Nine launches a new multicasting channel EXTRA on Channel 94 from today.
It will feature advertiser-related content including home shopping, brand funded, religious, community, educational and multi-cultural programming.
“Direct Response advertising is proving to be of more and more interest to our clients and by launching this new channel, EXTRA, we can provide advertisers with opportunities to specifically target their audience,’ said Jeffrey Browne, Managing Director, Nine Network.
EXTRA will be on Channel 94 in eastern seaboard metropolitan markets and 84 in NBN regional areas.
Like Seven’s TV4ME, the channel will not be surveyed as part of OzTAM ratings.
In a somewhat confusing brand naming, last year Nine also launched a “live game” companion for the iPad, known as Nine Extra.