Nine launches EXTRA

Nine launches a new multicasting channel EXTRA on Channel 94 from today.

It will feature advertiser-related content including home shopping, brand funded, religious, community, educational and multi-cultural programming.

“Direct Response advertising is proving to be of more and more interest to our clients and by launching this new channel, EXTRA, we can provide advertisers with opportunities to specifically target their audience,’ said Jeffrey Browne, Managing Director, Nine Network.

EXTRA will be on Channel 94 in eastern seaboard metropolitan markets and 84 in NBN regional areas.

Like Seven’s TV4ME, the channel will not be surveyed as part of OzTAM ratings.

In a somewhat confusing brand naming, last year Nine also launched a “live game” companion for the iPad, known as Nine Extra.

20 Comments:

  1. I suspect the picture quality isn’t up to much but would surely be better to use the bandwidth for an interactive stream offering extra coverage of events as and when required – and then allowing the crap that currently airs on them 24/7 to air when the channel isn’t needed.

  2. “Home shopping, brand funded, religious, community, educational and multi-cultural programming”… Wow, absolutely Nothing of interest. Seems perfect for Nine. A complete waste of bandwidth.

  3. Has anyone seen “Chat 121″ that’s on now (11:30pm). It’s just like a internet chat page, only no one is on it. I’ve switched back a few times in the past 15 minutes and it’s still the same static image. It’s still better than QuizMania though!

  4. Why not use the bandwidth to give us viewers in the Southern Highlands for instance access to TVS. The same for all the other states with channel 44. When will we get proper competition from the likes of Foxtel launching a free to air channel like the UK. Informercial TV. Got to love Freeview.

  5. I looked up NBN regional areas and see it’s from Newcastle and broadcasts to Northern NSW and parts of Queensland. So what’s regional Victoria? I know there used to be two channels. But it’s been awhile since I saw them. Maybe they were WIN and Southern Cross.

  6. bettestreep2008

    TV4ME and EXTRA just show infomercials 24/7.

    Who the heck wants to watch this – when we get enough ads on the main channels???

    No wonder OZTAM are excluding them from their ratings.

  7. Sheesh that’s what we need another shopping channel. I guess it will be only a matter of time before Ten decides to do the same. Thank goodness for the ABC who do use their multi-channels for something worthwhile.

  8. And so this provides yet another reduction to the quality of the HD channel.

    When HD was first proposed by the FTA channels in 1998, it was supposed to be the main channel and occupy the entire digital spectrum for that network.

    Now, thanks to triplecasting (SD mandated for analogue simulcasts), multichannels and now datacasting licences, the HD channel has had to share with one, two and now three SD channels.

  9. danielgonline

    A lack of this channel may be one reason I’m thankful that WIN owns the Nine affiliate in my city of Adelaide! (Please don’t add Extra, WIN…)

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