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ACCC fines Foxtel for misleading ads

ACCC rules against a Foxtel campaign for new subscribers that carried extra fees in the small print.

The Australian Competition and Consumer Commission has fined Foxtel $46,200 for misleading advertising.

Last year’s ‘Christmas Sale’ campaign advertised a Foxtel subscription for $55 per month on a six-month contract.

But the ad carried an asterisk which indicated the customer would be locked into a 12-month contract, rising to $77 per month after the six-month deal had concluded.

ACCC chairman Rod Sims said: “The inclusion of an asterisk or a fine print disclaimer does not remove the potential for a headline to be misleading. Companies must ensure that they do not use misleading headlines about the price and other key terms and conditions of the services being offered.

“It is not enough for a company to try to correct a misleading headline using fine print text.”

ACCC recently indicated it would not object to Foxtel’s bid to takeover Austar.

Source: Mumbrella

9 Responses

  1. How is this misleading?

    This is the ad that I used to join foxtel again after purchasing a new house.

    it clearly states that after 6 months the price will change…. the discount only applies to the basic package, and only for 6 month, and states that you enter a 12 month contract.

    how is this misleading????

    stupid ppl getting “duped” are the ones complaining

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