But it is down 6% from the previous year.
Here’s how the top 10 stacked up in ad revenue per half hour:
1. American Idol $6.64 million
2. The X Factor $5.55 million
3. Two and a Half Men $3.24 million
4. Glee $2.83 million
5. Grey’s Anatomy $2.75 million
6. Dancing with the Stars $2.72 million
7. Desperate Housewives $2.61 million
8. The Big Bang Theory $2.57 million
9. Mad Love $2.49 million
10. Modern Family $2.13 million
Mad Love was actually cancelled last May. But it lands on this list because it was sandwiched in between How I Met Your Mother and Two and a Half Men.
As a result, Forbes notes that advertisers tend to pay the most for established shows such as Desperate Housewives and Grey’s Anatomy even though their ratings have slipped.
“Even though those shows are past their heyday, they’re still the top prime time shows on their networks,” says Jon Swallen, head of research at Kantar Media. “For that reason the networks will demand higher pricing.”
Despite slipping in the ratings since Charlie Sheen left, Two and a Half Men still does pretty well for CBS. Glee also brings in big bucks for FOX via music sales with the cast now among the top ten downloaded groups of all time.