The Nine Network has won its first official ratings week since September 2010.
Nine won with a clear 5% share ahead of Seven, finishing with 33.6% over Seven’s 28.6% and TEN’s 17.4%. It also won the demos. ABC was 15.4% and SBS 5.1%
After months of defeats by Seven it was a stunning success for the victory-hungry Nine, with its schedule jam-packed with three Reality shows and one event.
Nine swept the first 7 rankings for the week. The Voice enjoyed a spectacular launch, taking the top three places with as high 2.53m viewers, and all three over 2m viewers. Next were the Logie Award Arrivals (1.75m), The Big Bang Theory (1.5m), Nine News-Sunday (1.43m), The Block-Monday (1.4m) and the Logie Awards (1.29m) which dropped after being adjusted and Nine News (Weeknights 1.13m).
Australia’s Got Talent- Wednesday topped Seven’s week with 1.39m then Seven News-Sunday (1.33m), Seven News (1.25m), Australia’s Got Talent- Monday (1.19m), Seven News- Saturday (1.18m), Packed to the Rafters (1.12m) and Today Tonight (1.12m).
TEN was smothered in the crossfire with its highest rated show The Biggest Loser- Contest (827,000) at #38. Loser also slotted as the next three places for TEN then Offspring (727,000), Modern Family (724,000) and TEN News at Five (714,000).
New Tricks rated best for ABC with 1.11m viewers then ABC News (Saturday 962,000, Weeknights 950,000) and Miss Fisher’s Murder Mysteries (848,000) -all of which bettered anything on TEN all week.
Who Do You Think You Are? was 431,000 for SBS ONE then How to Cook Like Heston (405,000) and Unsinkable Titanic (345,000).
Nine’s primary channel share was 27.4% to Seven 21.5%, TEN 11.9%, ABC1 11.8%, SBS ONE 4.5%.
7TWO led multichannels on 3.8% then GO! 3.6%, 7mate 3.2%, ELEVEN 3.0%, Gem and ONE both on 2.5%, ABC2 2.3%, ABC News 24 and ABC3 both on 0.7%, SBS TWO 0.6%.
Nine won key demos 16-39, 18-49 and 25-54.
Seven won Wednesday – Saturday while Nine won Sunday – Tuesday. ABC bettered TEN on Monday, Friday and Saturday.
Nine won in Sydney, Melbourne and Brisbane but is yet to shake Seven’s stranglehold on Adelaide and Perth.
One weekly win for Nine is a long way short of Seven’s historic run, but for viewers restoring some healthy competition into the game is very good news.