About half the audience who watched Revenge on Seven last night switched off the now-controversial McDonald’s Got Grilled documentary.
Revenge pulled 1.41m viewers as the top show for Monday, while 761,000 watched the McDonald’s special -as an unpaid primetime offering, it was a very successful result for the show and the accompanying media would have created additional awareness of the corporate message.
Seven won Monday night thanks to Seven News (1.27m), Today Tonight (1.17m). Home and Away was 934,000. Unlikely Animal Friends 2 aired in 3 cities to 550,000 people.
Nine News (1.12m) led Nine’s evening followed by The Big Bang Theory (991,000 / 970,000 / 835,000), A Current Affair (979,000), and Alcatraz (644,000). Person of Interest aired in 4 cities to 318,000.
TEN and ABC tied for third place.
The Biggest Loser (982,000) topped TEN’s night then Bondi Rescue (816,000), TEN News (715,000), NCIS: LA (620,000), and The Project (523,000). Hawaii Five-0 is still struggling, now on 391,000.
ABC News (1.11m) and Australian Story (1.03m) both won their timeslot for ABC1, followed by Four Corners (875,000), 7:30 (871,000), Media Watch (680,000), and Q & A (579,000).
James May’s Man Lab (220,000) topped SBS ONE with World News Australia on 174,000, Mythbusters on 151,000, Letters and Numbers on 131,000 and the final Danger 5 on 128,000.
Heartbeat ruled multichannels with 298,000.