Seven wins total people, but Nine takes the demos.

By David Knox on April 15, 2012 / Filed Under News 11

For the first time this year Nine won the weekly demos ahead of Seven.

But it was another win for Seven in Total People in the second week of Easter non-ratings.

Most commercial networks were dominated by reruns and “filler” content last week. It was the calm before the storm.

Seven Network won with 28.5% over Nine 25.5%, TEN 20.3%, ABC 19.1% and SBS 6.7%.

Seven’s primary channel was 20.7% then Nine 18.6%, ABC1 14.5%, TEN 13.9%, SBS ONE 5.6%.

Seven News was the week’s top show with 1.28m viewers. New Tricks on ABC1 last night pulled a bigger audience than anything Nine or TEN averaged all week, with 1.2m viewers. Nine News was best for Nine with 1.13m, The Biggest Loser topped TEN with 1.01m and Who Do You Think You Are? on SBS ONE was 519,000.

7TWO was 4.2% followed by ELEVEN and GO! both on 3.8%, 7mate 3.5%, Gem 3.0%, ABC2 2.9%, ONE 2.5%, SBS TWO 1.1%, ABC News 24 0.9%, ABC3 0.7%.

Nine won 16-39, 18-49 and 25-54 demos.

Seven ranked first in all cities except Sydney which fell to Nine.

Seven won Sunday, Tuesday, Thursday, Friday and Saturday. Nine took out Monday and Wednesday. TEN bettered Nine on Tuesday and ABC beat TEN on Monday, Friday and Saturday.

Official ratings resume from today with heavy-duty artillery firing from all corners.


  1. Chris N. April 15, 2012 at 9:18 pm -

    It’s a good thing that dude at Channel 7 (Leckie? Meakin? I forget) doesn’t believe in demos.

  2. Craig April 15, 2012 at 7:38 pm -

    I guess that’s the problem with big block buster movies like Avatar, everyone has seen either at the cinema, on DVD or PayTV by the time it hits FTA there are not many new viewers left.

    That said I’m still amazed no one has shown the James Cameron Titanic in the last week on FTA.

    Just when Nine’s ratings are turning around they are starting to loose some of their top shows, they have just 5 eps of TBBT to air before it goes into 24/7 reruns until September and not much else is working for them series wise at the moment.

  3. Fitzah April 15, 2012 at 3:37 pm -

    I agree with Guy. Nine will improve but will not have what it takes to win this week.

  4. rockym April 15, 2012 at 1:21 pm -

    lol, i like the picture of a calm ocean

  5. David Knox April 15, 2012 at 1:02 pm -

    Nine because their content keeps the audience watching until very late. It’s about primetime share after all. I feel everyone has seen Avatar, and Seven will do better earlier rather than later. Red Carpet will be #1 if it is separately coded, otherwise I think The Voice will.

  6. WhatUpp April 15, 2012 at 12:56 pm -

    Hey David, what is your prediction for tonight? Who do you think will win?

  7. James April 15, 2012 at 12:45 pm -


    We will see :-)

  8. deedeedragons April 15, 2012 at 12:38 pm -

    Agree with MillerT1.

  9. Guy April 15, 2012 at 12:06 pm -


    I will believe it when i see it. Seven are still very strong. The past couple of weeks has been a non-ratings period. I am tipping Seven to take this week by around 2-3%. Nine will improve no doubt but there are a number of factors here. The Voice could tank for all we know. I am tipping a big dip in Celebrity Apprentice. Last year Nine botched the figures with at times 3 different ratings for one episode. That was wrong wrong wrong.

  10. MillerT1 April 15, 2012 at 12:04 pm -

    With Dancing and Talent skewing older, Nine will almost certainly take this week’s demos.

  11. James April 15, 2012 at 11:41 am -

    Things are coming up Channel9!

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