Some promos say Tricky Business premieres “after The Voice” which is Live tonight.
Their official Facebook page indicates Nine’s new drama starts at 9:30pm.
Nine’s Guide on its official website also indicates 9:30pm.
However my Foxtel EPG (which is the most accurate Guide I know of) indicates it starts at 9:42pm. Hmmm, what gives….?
If 9:42pm is the agreed ending for The Voice, then I hate to think what happens if it runs overtime. Tricky Business could get pushed out to 9:50pm… such a move would be an alarming way to premiere a new local series.
Or is the strategy to allow The Voice to run overtime so that the ratings, which are reported tomorrow, reflect a spill-over and give the appearance of a stronger premiere? Maybe I’m too cynical….
Of course, Nine is not alone in promoting shows as one starting time, only to allow them to begin up to 20 minutes later.