“Tonight we can reveal Kerri-Anne Kennerley will win Dancing with the Stars,” said A Current Affair‘s Ben McCormack.
“Dancing with the Stars is a con and Channel Seven is playing you for a fool.”
The flashy claims were made by ACA due to a magazine ad in New Idea published on Monday morning which included a pic of KAK and the words “see Kerri-Anne hit the dancefloor” at 6:30pm next Sunday.
The suggestion by Nine was that the Seven must have known KAK would survive the elimination on Sunday night because it wants her to win.
There were claims about her heading the show’s marketing campaign, and gushing scores that don’t reflect her actual dancing.
It’s absolutely true that Seven personalities have won the majority of the seasons. Manu Feildel, Rob Palmer, Luke Jacobz, Grant Denyer, Ada Nicodemou, Tom Williams, Bec Cartwright. It’s a bit of a running gag by now.
It’s also true that KAK is spear-heading the show’s campaign this year. She is the best-known of the competitors and it’s a good news story that the public has gotten behind: dumped by one network, embraced by another.
The ad in New Idea was certainly clumsy. Sometimes the left hand doesn’t know what the right hand is doing. Seven would be wise to replace it. But it doesn’t make the show rigged.
It’s also heavily in Nine’s interests the beat up the story, and target Seven. Duh.
To bail up the performer in an airport to defend campaigns mapped out by others is pretty rough, but KAK knows the game and was more than capable of defending herself. A greener star would have been done like a dinner.
So to the the crux of the complaint: is Seven over-promoting Kerri-Anne? Yes.
Seven is a machine at this sort of thing. Better Homes and Gardens, Sunrise, The Morning Show. Dancing with the Deals. You can’t miss the fact that KAK is on Dancing.
I attended Sunday night’s DWTS performance and yes, KAK was strategically placed as the final act in order to keep viewers watching longer. Conspiracy or clever producing?
That said, I have spoken to other performers who are well-aware their chances of viewer votes are up against the might of her popularity and the network backing. It’s not a democracy. And on DWTS it never has been. But it never has been on any show.
Celebrity Apprentice has been all about The Hoff (can ACA please bail him up in the airport and ask why he quit?). Excess Baggage was all about Kevin Federline.
But hey, it helped ACA win over Today Tonight last night.
As KAK said, “It’s a dance show. It’s not brain surgery. It’s not current affairs.”