In the old days, they used to take the public on free tours of television studios, showing them the magic of lights, camera, action.
Come to think of it some still do.
But now some folk are becoming very creative in the way to make a buck. FremantleMedia is offering ticketed packages backstage at Australia’s Got Talent for the very steep price of $195+.
What do you get for your money?
The $195+ exclusive Backstage Tour tickets will include a VIP tour of the studio, access to rehearsals and sound checks, a chance to rub shoulders with the contestants, a chance to be a star on stage at warm-up and sit in the judges chair for photos, lunch on set and VIP seats for the recording. Ticketholders will also go home with a crew-branded hoodie (sizes subject to availability).
Apparently the prices go up as the series progesses towards its final. Sheesh.
Dustin Lockett, VP Live Experiences FremantleMedia Enterprises, said: ”Australias Got Talent format owner SyCo has never before approved any consumer experience like this, giving Australian fans this rare opportunity.
“This is another great example of FME harnessing unique opportunities to turn television into engaging live experiences for fans, and this world-first for the Got Talent franchise is an excellent win for us and for fans of the show.”
Event the wording from FME’s Release is pretty blatant: “This is the first of a number of FME Live Experiences set to launch in 2012, bringing television and other entertainment properties to life for fans, while mining a lucrative revenue stream for FME.”
Mining is right.
Ticketing information is available at www.australiasgottalentbackstagetour.eventbrite.com
So hands up who wants to go and see a few variety acts we’d never heard of before and pay $195 for the privilege? I don’t think Australians would even pay $195 to see the winners of last year’s show on a national tour, but at least that idea makes more sense.
The backstage area of AGT is also extremely busy, dangerous and has a job to get done.
The show is already struggling against The Voice -how will this kind of PR help?
I’m all for giving viewers access into how television is made but this idea is greedy and absurd.
Cue the A Current Affair story.