The annual CMC Rocks roots and country music festival is now the biggest in Australia and boasts a stellar line up of international and local artists. The festival was established in 2008 at Thredbo with Sugarland and Gary Allan headlining and has featured more than one hundred artists over five years, including Taylor Swift, Alan Jackson, Kasey Chambers, Lee Kernaghan, Tim McGraw and Faith Hill. Today, CMC Rocks The Hunter is the biggest channel branded event on the platform with over 11,000 people attending the three day event in 2012.
In addition to bringing viewers country stars from around the world, CMC’s primary focus is supporting and celebrating the country music industry in Australia. The CMC Oz Artist Of The Year Award has been running annually since 2007, and in 2011 was expanded into the CMC Music Awards. The Awards allow fans to vote for their favourite Australian country music artists.
Ten years young today and still going strong as Australia’s home of country music. Happy Birthday CMC! Lovin’ This Country.