No surprises here….
An “up late” off-shoot of Big Brother will air on GO! when the Reality juggernaut launches on Nine after the Olympics.
Nine is promising a “family friendly” edition at 7pm, but it remains to be seen how racy a late-night edition will be on its digital channel.
The Up Late series previously hosted by Mike Goldman on TEN was very popular with fans, and included content that couldn’t be screened earlier in the night, including nudity.
Having a late night edition on its digital channel will add to Nine’s overnight network shares, rather than seeing numbers on GO! taper off.
The announcement was made this morning by Nine Entertainment Co.’s group sales and marketing director Peter Wiltshire before key media buyers.