Nine is getting so excited about its upcoming miniseries Howzat!: Kerry Packer’s War that last night it tried to pass off a thinly-veiled promo as a legitimate news item.
Reporter Tony Jones interviewed actor Lachy Hulme about how he imitated Packer’s voice and physical presence.
“I think I unlocked the secret of Kerry, that he’s a bit of a mad scientist. He’s a maddie. He’s a bit of an eccentric,” Hulme explained.
The piece was filled out with production footage of Packer and actors playing Aussie cricketers from the upcoming miniseries.
But it sure wasn’t News.
It might have been better utilised as an interview in Nine’s current affairs show that followed, or as one of the network promos that run in between Nine’s actual shows.
It managed to air the item on the same night that Media Watch took a close look at product placement on TV.
Coming up next…… how Tricky Business actors research their roles as mercantile agents in Wollongong.