The promotion of live odds during sports broadcasts will be reduced following negotiations between the federal government Free TV Australia, ASTRA and Commercial Radio Australia.
Sports commentators will also be banned from promoting live odds during sports broadcasts.
The Minister for Broadband, Communications and the Digital Economy, Stephen Conroy, said, “The Gillard Government understands that the promotion of live odds during sports broadcasts can contribute to the encouragement of gambling, particularly amongst vulnerable people including children.
“Broadcasters have agreed to amend their existing codes of practice to restrict live odds promotion, including by banning sporting commentators from mentioning live odds and banning all live odds promotion during play.
“The principles that will underpin these restrictions are expected to be finalised in the coming weeks.
“Code amendments based on the Government’s agreed principles will be developed by broadcasters in consultation with the Australian Communications and Media Authority (ACMA) and we expect to see them registered by the end of the year.
“Broadcasters will comply with the provisions from the date of registration.”
The move follows a 12 month voluntary ban by networks to phase out Live betting odds during sporting events. Some networks had allowed commentators to promote gambling odds during sports events and run ‘tickers’ across the bottom of the screen.
Anti-gambling advocates Tim Costello and South Australian senator Nick Xenophon have been protesting the practice since 2008 while the AFL had also taken up the issue with the federal government.
“The Government will continue to monitor developments in this area, including through the Council of Australian Governments (COAG) Select Council on Gambling Reform,” Senator Conroy said.
“The states and territories have also committed to look at the steps they can take to limit promotion of live odds at sporting grounds, such as on scoreboards or by ground announcers.”