Network Ten has appointed Barry O’Brien as its Chief Sales Officer, following the resignation of Mike Morrison.
He will be responsible for the Network Ten sales department – covering TEN, ELEVEN, ONE and Ten’s digital media assets and the cross-platform media division known as ‘Connect’ that includes Network Ten, Eye Corp and DMG Radio Australia. He will report to CEO James Warburton.
O’Brien ran PHD and its predecessor, Total Advertising & Communications, for 21 years before resigning as chief executive in March 2012.
Warburton said: “Barry needs little introduction. His reputation, experience and comprehensive understanding of the media planning and buying process, plus his long-standing relationships across the media and marketing industries, will be invaluable for Network Ten.
“Barry is a proven leader and will provide direction for the Sales team, while nurturing the next generation of Sales executives at Ten.”
O’Brien added, “I was delighted when James approached me about joining Network Ten.
“Ten has a new management team that is clearly focused on renewing and building the company’s creative content, and improving its ratings, revenue and earnings.
“This is a fantastic opportunity to join one of Australia’s great media companies at a time of positive change. I’m looking forward to leading the Sales department to help realise Ten’s potential.”
He begins on June 25.