Nine is set to air The Block not once, but twice next year.
So successful has the show been that Nine is planning an extra instalment.
But don’t expect two full seasons.
There is an absolute risk of saturating the audience and Nine is mindful of not falling into that trap.
After the failure of Excess Baggage could Nine finally launch its year off the back of the hit series? That would be a smart way to promote a network platform, and potentially take on My Kitchen Rules.
The other consideration is Easter, which is even earlier next year. There are only 6 weeks before Easter ratings next year, one less than in 2012. Networks will be looking for most flagship shows to conclude before Easter non-ratings.
The next season is tipped to take place in Bondi, 10 years after the original series in Bondi.
Open inspection for the current series takes place this Saturday and Sunday in South Melbourne.