The Block -twice in 2013.

By David Knox on June 12, 2012 / Filed Under News 18

Nine is set to air The Block not once, but twice next year.

So successful has the show been that Nine is planning an extra instalment.

But don’t expect two full seasons.

There is an absolute risk of saturating the audience and Nine is mindful of not falling into that trap.

After the failure of Excess Baggage could Nine finally launch its year off the back of the hit series? That would be a smart way to promote a network platform, and potentially take on My Kitchen Rules.

The other consideration is Easter, which is even earlier next year. There are only 6 weeks before Easter ratings next year, one less than in 2012. Networks will be looking for most flagship shows to conclude before Easter non-ratings.

The next season is tipped to take place in Bondi, 10 years after the original series in Bondi.

Open inspection for the current series takes place this Saturday and Sunday in South Melbourne.

18 Comments »

  1. snoopy888 June 19, 2012 at 11:21 pm -

    Just don’t do it to death.which leaves us with a rather interesting question what to put on for the parts of the year that the Block isn’t on?

  2. dan June 13, 2012 at 2:22 pm -

    Typical channel 9 when they have a rare success they kill it by over playing they just don’t get it do they

  3. MM June 13, 2012 at 12:27 pm -

    What is wrong with channel 9, wont they ever learn, they have a couple of good shows and milk them to death no wonder they have financial woes, a real pathectic channel now to say that they were once the number 1, what was once my favourite channel dont have any time for them now, they have become very petty.

  4. nik c June 13, 2012 at 9:16 am -

    @ Agent 86 I only watch Sun and a little of Thirs as I too only like the Reno and reveal, not the drama, challenges etc!
    The budget is irrelevant now with somuch cash on offer and no onscreen reveal of costs!

  5. Jake June 13, 2012 at 9:00 am -

    Never seen one frame of this show….

  6. The Moops June 13, 2012 at 8:11 am -

    Memo to Nine Program Director: There are only so many times you can go to the well before it eventually runs dry. Nine are the masters of saturation programming, as 2.5 Men and TBBT prove. Running The Block several times a year will dilute the brand and affect the ratings sooner rather than later, as MasterChef has proven. Seven are much smarter with this sort of thing. Their reality shows each run once a year, no more. That is how they keep getting respectable rating numbers and major longevity for them (MKR, Beauty and Geek, X Factor, AGT, TAR, DWTS, etc)

    @Bella, Nine makes so much money from advertising revenue and sponsorship deals for the show that the houses can afford to be sold for peanuts, it doesn’t matter, as they’ve made all their money back, and then some from the advertising.

  7. David Knox June 12, 2012 at 11:53 pm -

    How is it “7pm woes” when it is winning the timeslot?

  8. snoopy888 June 12, 2012 at 11:27 pm -

    No.I thought Nine would have learn’t their lesson from the overuse of 2.5 men after the axe fell on Temptation/Sale of the Century for had it not been for the success of the Charlie Sheen Show would have been thirty something years running by now.For god’s sake Fix your 7pm Woes and put something on other than reality TV or done to death Sitcoms.

  9. Agent 86 June 12, 2012 at 10:18 pm -

    I have (probably misplaced) hope that they will return The Block to its original premise – renovations by couples within a budget.

    I have no interest in the endless nonsensical “challenges” presented by the scarily bubbly blonde and it’s frustrating that so much of the screen time is devoted to purported budget troubles, but they no longer reveal what the actual budgets for the rooms are.

  10. deedeedragons June 12, 2012 at 9:11 pm -

    Great. Can’t wait to see Dicko & Acker fixing up a house. Not.

  11. ilovetv June 12, 2012 at 6:48 pm -

    Great, just what we need. Look at what happened to marsterchef a show with 2 seasons a year (1 regular, 1 junor)

  12. Ashton June 12, 2012 at 6:19 pm -

    One of the favorites so good to hear. They should have Big Brother, The Block, CA and the voice at the start of the year then shorter seasons of Big Brother: Celebrities, The Block: Celebrities, The Apprentice and the Voice Kids at the end of the year

  13. David Knox June 12, 2012 at 6:10 pm -

    They don’t actually need to make a profit on the property sales in order to justify the series.

  14. tmorgan96 June 12, 2012 at 6:01 pm -

    Celebrity Block? Dancing with the Blocks? Junior Block?

  15. Bella June 12, 2012 at 5:54 pm -

    Way too much. Can Nine or whoever it is with the cheque book afford to buy 8 houses in 2013? There’s still no idea if they can make a profit on the current Block.

  16. Jordan121 June 12, 2012 at 5:05 pm -

    I thought Excess Baggage got canned?… no comment about the block pfff

  17. nrc_02 June 12, 2012 at 4:59 pm -

    Nine are the kings of flogging shows to death… ie: big bang theory, 2.5 men.

    can we expect 2 seasons of BB next year as well?
    Block 2013.1, BB2013, Block 2013.2 then Celebrity BB???

  18. Mr. J June 12, 2012 at 4:57 pm -

    they should do some kind of diet 6 week spinoff version before easter then the 12 week version from September, it will be interesting to see how Big Brother fits into all of this.

    i have also heard talk that MKR is going to be pushed to later in the year in 2013, that would create more headaches for masterchef, and if The block goes up against The Biggest loser then ten is in for tough times ahead. 7&9 are beating ten at the game they started these days. they really need The Shire to be big.

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