Now here’s an idea we could really use in Australia….
CBS has announced it will use text messages and will send notifications through Facebook and Twitter to alert viewers when its shows are delayed by football games that are running overtime.
“We will do everything possible to let the audience know when our shows will be on later,” Nina Tassler, President of CBS Entertainment has said.
US media reports CBS is seeking to retain regular viewers when NFL games run longer than scheduled, sometimes by as much as 17 minutes (sigh, if only they knew!).
With networks new social media apps Fango, Jump-In and Zeebox, maybe our networks could borrow an idea from the US and help keep us informed?
After all we are always following their trends anyway, right?