Former Celebrity Apprentice contestant Charlotte Dawson is no stranger to the volatility of social media.
She’s been on the receiving end of many an anonymous barb, and responded in kind, including when there were accusations she had made “death threats” to one fashion blogger. The reply was meant in jest, but the might of the Twitter-sphere managed to raise a wry dig into a viral furore.
Dawson agrees volatility and social media go hand in hand.
“That what social media does, that’s what it is these days. Especially for Generation Y. They just think ‘This isn’t real life, it’s just Online’ so you’ve just got to see it for what it is,” she said.
“This is people able to hide and abuse. There’s something about human nature….
“You’ve got to take the good with the bad and there is a lot of good. I had an awful lot of support throughout (Celebrity) Apprentice.
“I’m used to being slagged but there was a hell of a lot of support which was really nice.”
“There are people who don’t have a sense of humour, or they don’t get sarcasm or irony.
“Maybe people who are very young or maybe not that well read probably don’t get that because their communication is quite basic. If you return with humour they just don’t know how to respond.”
Meanwhile there is no word yet on a start-up for Australia’s Next Top Model.
“We may start shooting auditions later this year, we’re just waiting to find out.”
She also rejects any suggestion she could step in as host, and says it’s important to have a profile model for the participants to look up to.
“That’s not me. I’m good, solid TV fodder. They can get me to do my job which is to be a judge and be critical, as someone with over 20 years of experience, but I wouldn’t be a good host.”