EXCLUSIVE: Majella Wiemers, Executive Producer on TEN’s struggling Breakfast programme, has resigned.
She will finish with the show on Friday.
A TEN spokesperson told TV Tonight, “Majella has worked tirelessly on Breakfast and she leaves with TEN’s thanks for her hard work and commitment.
“Her successor as Breakfast EP is Sarah Bristow, who was her deputy.”
Her resignation follows the exit of Andrew Rochford on Friday.
Rochford was the first of three hosts announced for the show last August, but in recent weeks his role diminished. He is well-regarded within TEN and continues on other programmes, including The Project.
After the announcement of Rochford last week come commentators likened the change to “shuffling deck chairs on the Titanic.”
Many readers of TV Tonight remarked that it was the high-profile Paul Henry who should have left the show, rather than Rochford.
The controversial Henry was appointed by Lachlan Murdoch in a million dollar deal.
TV Tonight understands internal network research has since given management a detailed understanding of how Henry lacks resonates with audiences, yet he continues with Breakfast.
Since launching in February Breakfast has struggled to perform in the crowded morning television market, hovering around 30,000 while Sunrise and Today chart over 300,000.
TEN maintained it was entering the breakfast market “for the long haul.”
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