Rumours rise on Breakfast

By David Knox on July 30, 2012 / Filed Under News 42

All staff members on TEN’s Breakfast have been summoned to a meeting this morning at 10am, according to media reports.

A crisis meeting has been called for 10am today according to the Daily Telegraph, leading to speculation the show may be facing the axe.

An email was sent to staff members at 7pm last night according to the newspaper.

The show continues to struggle in the ratings, last week averaging 36,000 viewers to Sunrise‘s 358,000 and Today‘s 321,000.

Last month TV Tonight revealed the exit of presenter Andrew Rochford and producer Majella Weimers.

TEN has maintained it is in the breakfast battle “for the long haul.”


  1. oztvheritage July 31, 2012 at 2:26 pm -

    I have one question – Lachlan, are you reading this blog…or if not, can somebody send it to him please.

    Listen to the audience Lachlan. The people that are making you money!!!

    Get rid of Henry and you will save costs and make more money!!!

    And some of those savings can go into designing a set and graphics that people feel comfortable about watching at 6am. It’s too bright, cold and uninviting.

    It is not rocket science…but give us a call if you need to. More than happy to have a chat.

    oztvheritage (you tube channel)

  2. mistaken July 31, 2012 at 12:29 pm -

    bettestreep2008 , Hamish has been groomed for bigger and better things at Ten aka Ten Late News. However, it hasnt been the ratings success story many would have been hoping for. Surprisingly he comes across as cold and arrogant on “his show” which he has an awful lot of creative control over.

  3. bettestreep2008 July 31, 2012 at 9:36 am -

    mistaken – what a fantastic idea.

    Hamish McDonald and Natasha Belling are fantastic news readers and both are very easy on the eyes and ears.

    Hamish certainly should be groomed for bigger and better things at Ten – but the management types are too busy fawning over Andrew Bolt, Steve Price and Paul Henry unfortunately.

    Hamish will eventually move to ABC or SBS where his extraordinary talents will be better utilised.

    Unless he is more interested in the big bucks and then it’s over to 60 Minutes or Sunday for the talented and gorgeous young man.

    Either way – if Ten don’t use their actual talent better – they’ll all be jumping ship real soon.

    And will Gina – the white knight – come to Ten’s rescue then???

  4. oztvheritage July 30, 2012 at 8:56 pm -

    So wonder what the 10am meeting was about for the entire breakfast team. Surely not to tell them the circle had been axed.

  5. Jason D. July 30, 2012 at 7:08 pm -

    This is really beyond a joke. I can’t believe they actually thought Paul Henry would be endearing to viewers in Australia.

  6. chadsterboi July 30, 2012 at 7:02 pm -

    I’d programme the CH 10 TV guide this way:

    6-830 Fresh Dawn (New name)

    830am – 11am Brunch with Kerri- Anne

    11am -1130am Ten Morning News with Ron Wilson

    1130am Entertainment Tonight

    Midday – Dr Phil

    1pm – The Doctors

    2pm Read Steady Cook

    3pm Judge Judy

  7. chadsterboi July 30, 2012 at 6:45 pm -

    Kerri Anne Kennerley Channel 10, KAK. She will get your revenue up and prop up the morning slot. Once she’s off contract at Seven – ten should get her. KAK was in the same position at Ch 9 in 2001 when they put her show on.. And she’ll do it again if you make the call to her. It will work ten!

  8. Sacs July 30, 2012 at 6:00 pm -

    If Breakfast was an Australian drama, it would have been axed months ago. Ten could always replace their Breakfast hosts with other network talent like …, uh … Lara Bingle and er… Josh from TBYG! Call it BreakY and target the Gen Y demographic. Or not.

  9. original July 30, 2012 at 5:07 pm -

    I won’t have a comment here as long as the last one I left here for Breakfast… but firstly get rid of the name, Good Morning Australia, everyone else says and the GMA name has a global brand. Get rid of the hosts, I don’t like saying give people the boot, but I tried Paul Henry and I don’t like him and Kat Robinson, she seems nice and no doubt is a good news reader; but doing a variety show doesn’t gel for her. Keep Ron and Magdelena. Get rid of the set, something modern and has the feel of the fish bowl set allowing people to see what the city is doing!
    I know other people show the same feelings and others have more views. I know some of these comments are long, but I think it shows the passion that some people have to an Aussie produced show do great.

  10. mistaken July 30, 2012 at 3:17 pm -

    I’ve tried very hard to watch Breakfast but can’t manage more than 30 mins. If they’re serious about being in it for “the long haul” then Henry and Robinson need to go. New hosts, MacDonald & Belling.

    MacDonald has not been the success story that Ten were expecting in the Late News slot. Everything was set in place for him, new format, flash set & graphics, 10:30pm start time and the most he’s managed to rate is 239000. Previous version when starting at 10:30pm easily rated over 320000. The week Belling hosted had the most consistently high ratings and feedback via social media since the revamp. All the gimmicks in the world wont overcome the fact that MacDonald has zero rapport with his co-hosts, comes across as arrogant and cold. He’s gotten caught up in his own hype. Rumblings of unrest behind the scenes persist.

    Put Sully back behind the Late News desk where she belongs & where she will bring back loyal viewers and bring in more as the new format is right up her alley. Sully could do the job of MacDonald & Kitson. McEwan for sport.

    MacDonald and Belling have a natural rapport, mainly because she keeps him grounded. They would make some headway into the breakfast market.

  11. kimbeth July 30, 2012 at 2:59 pm -

    Brazza- with ch10’s budget it will likely be called David or Kim

  12. bettestreep2008 July 30, 2012 at 2:55 pm -

    Well well well.

    Some time ago I predicted that Paul Henry will be immune from any sackings at Ten because Murdoch would be unwilling to admit he made a mistake hiring him in the first place.

    Sure enough – the entire cast and crew at The Circle have been sacrificed in order to keep Henry around for a lot longer.

    Heck – wouldn’t be surprised if the next shake up at Breakfast sees Henry be joined by Steve Price and Andrew Bolt in the mornings.

    That’ll surely make Gina happy.

  13. gabbo July 30, 2012 at 2:16 pm -

    Breakfast still has potential – give viewers a real choice between the old exisiting shows and something new and fresh – oh, and make one other critical change – remove the show’s big turn off, Paul Henry and replace him with a non-poltical, unbiased, informed host who does not aspire to be a shock-jock and who does not believe his/her opinion is the what viewers want to hear!

  14. Bazza July 30, 2012 at 2:09 pm -

    Maybe if they get Magdalena to dress in tighter outfits? Oh c’mon, you were all thinking it….

    If they lose the Kiwi they’ll go a long way very quickly. Ten must have some chatty, witty urbane types left in the pool, surely? Perhaps bring back David and Kim? :-)

    I actually don’t mind it too much now, it’s not nearly as annoying as the 7 and 9 offerings and the editorial is unique, which is something.

  15. gregaus July 30, 2012 at 1:23 pm -

    Social media has nothing to do with the shuffling going on at Breakfast. The blame can be laid fairly and squarely on Paul Henry and Murdoch that thought hiring him was a good idea!

  16. Kenny July 30, 2012 at 12:58 pm -

    Ah the good old Sydney Daily Telegraph gets it wrong again. Just stick to printing facts and drop the constant speculation about everything and anyone.

  17. kats July 30, 2012 at 12:21 pm -

    Perhaps Channel 10 employed Paul Henry for exactly that,his type of obnoxiousness and form of sarcasm.Maybe it was an intentional move on their part,to make a controversial show,that would get people talking about what he was saying and how he was saying it.So imo calling Paul Henry obnoxious does not necessarily have to be taken as disrespectful.
    Whatever the case may be,it didnt work.Time to start afresh.

  18. Daniel July 30, 2012 at 12:13 pm -

    MediaSpy – Breaking: Ten announces Breakfast will move to 6-8:30 and The Circle will cease on 3 August making way for The Talk, Morning News, and ET.

  19. rach July 30, 2012 at 12:05 pm -

    I have always said it is a good show and I like watching it, i actually turned to C7 this morning and lasted 30 secs, what the programme needs is definately Paul to be the host with the ;ady wiht him(no-one knows her name) to go,Magdelena seems to have gotten over her angst with Paul and is working well with her, she should be co-host, don;t bring back that Dr Rochford donl;t think he is a team player,People should watch and not listen to the negative publicity in social media, give it a go, you will be pleasantly surprised, hopefully it will no get axed,otherwise it is 24 in the mornings

  20. alex July 30, 2012 at 11:58 am -

    Just bring back Good Morning Australia with Kerri-Anne and someone else as host, she has a massive fan base and would be guaranteed to do better than this. Actually, and I’m being serious when I say this but I think even repeats of the old GMA would rate better than this.

  21. DanR July 30, 2012 at 11:29 am -

    @bettestreep2008 With all due respect, I do find him obnoxious. Extremely so actually.

    Just because Ten thought importing him from New Zealand was a good idea doesn’t make MY opinion of him invalid. I suspect, judging by the disastrous ratings, most people don’t think Ten made the right call here either.

  22. David Knox July 30, 2012 at 11:14 am -


  23. Dodge July 30, 2012 at 11:11 am -

    Blaming social media for a show’s sub-standard performance is an absolute cop out.

  24. jezza the first original one July 30, 2012 at 11:08 am -

    This has already been a long haul by ch10 s standards. They could move it around the schedule, may be move it to eleven at 7 each evening or if they really want to kill it schedule it around 1am…..

  25. Daniel July 30, 2012 at 11:02 am -

    just off Twitter: @SimpsonMatt TEN Breakfast survives. But will undergo its third makeover in 6 months.

  26. David Knox July 30, 2012 at 11:02 am -

    NQ Resident: I suspect Ben Elton already has that title of social media closing down a show…

  27. MuchoTB July 30, 2012 at 10:59 am -

    This show will be axed before the year is over, just like 6:30 with George Negus was last year

    No matter how much a network looks like it is standing behind a show, and how much PR and spin they release over how much they love it, they will axe it if it doesn’t bring in the ratings.

  28. NQ Resident July 30, 2012 at 10:48 am -

    I like watching Breakfast because it covers the main issues, and doesn’t seem to look to the competitors to find out what stories they should cover, but creates its own.

    If the show does fold IMO it would be the first time in Australian TV history social media negatively affected a show to such an extent it had to fold (because people wouldn’t give it the time of day, even before the show went to air.)

    I would love to know what the ratings where for Sunrise when they first began? I recall it was way behind the juggernaut that was the Today Show.

    I don’t know if Australia is able to have a 3rd commercial breakfast show, however reports at the start said the number crunchers at 10 said it is possible do it and make money.

  29. Leigh H July 30, 2012 at 10:48 am -

    I think TEN should have Henry in Mishelle’s role on Can Of Worms. He is capable of being very funny, he would definately spark up the conversation. I think people need more opportunity to get to know him, once they do I can see Breakfast being poplular with youngish males in particular.

  30. Daniel July 30, 2012 at 10:45 am -

    Doubt it will be axed today with lots of the crew over in London. This could just be a revamp for the show or even the addition of a weekend show.

    Hugh Riminton and maybe Natasha Exelby could host it and have Hermione Kitson on news and Reuben Mourad doing the weather.

    Whatever the case, I guarantee Ten will have a Breakfast show of sorts in 2013 – with or without the current team. Lots of revenue up for grabs for Ten.

  31. BigVic July 30, 2012 at 10:44 am -

    Bring back Cheez TV

  32. Casey July 30, 2012 at 10:21 am -

    It should continue, but get Adam Boland on board as the new full time EP and get rid of Henry. It’s still better than showing cheap cartoons.

  33. bettestreep2008 July 30, 2012 at 9:59 am -

    I think referring to Paul Henry as ‘obnoxious’ is very disrespectul.

    No matter what one’s persnonal opinions of the him are – Ten management thought he was worth the multi-million $ they pay him and they most certainly wouldn’t spend this much on someone who is ‘obnoxious’.

  34. Mac July 30, 2012 at 9:42 am -

    I tried it but couldn’t connect. Glad they gave it a go but a fourth breakfast show was just surplus to the market.

  35. DanR July 30, 2012 at 9:37 am -

    Please be the day the obnoxious Paul Henry is removed from Australian television screens forever. WTF were Ten thinking?

  36. D@GP July 30, 2012 at 9:23 am -

    Bring back Rocky and Bullwinkle !

  37. Graham July 30, 2012 at 9:08 am -

    It’ll be interesting to see the outcome.
    The ratings for ‘Breakfast’ have barely shifted since launch week. And, as many others have commented, it was always going to be a massively risky strategy building a new breakfast news show around Paul Henry as main host when he’s clearly very much a ‘love him or hate him’ type figure. That said, there was probably little point in doing a carbon copy of the safer, trad-style magazine style format of the two established ‘big guns’.

  38. J Bar July 30, 2012 at 8:41 am -

    The End.

  39. Hoin July 30, 2012 at 8:26 am -

    “TEN has maintained it is in the breakfast battle “for the long haul.” ”

    – just like they were committed to the George Negus show “for the long haul”.

  40. James July 30, 2012 at 7:45 am -

    I find it really funny because I’m still seeing busses with Breakfast ads but with Andrew Rochford still in it.

  41. George 100 July 30, 2012 at 7:23 am -

    Come on team. Breakfast is a disaster and embarrassment. This is a classic mismanagement exercise by Ten Executive’s costing the Network over $10m per annum (without the presenter salaries). A major loss for all involved.

    Bring back the cartoons and save some face !

  42. Fitzah July 30, 2012 at 6:30 am -

    Put it out of it’s misery

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