Seven is putting out noises that it is still keen for the NRL rights, but not at any price.
It follows Seven West Media raising $440m amid an advertising downturn.
AAP reports that Seven Network CEO Tim Worner said yesterday, “We are interested in the NRL but not at any cost.”
In February 2011 when I asked Worner as Head of Programming to nominate a programme from another network he would like to see on his own, he also picked NRL.
“I just think there’s so much that Seven could do with that sport,” he said at the time.
The Australian Rugby League Commission is expected to make a decision on the television rights in the next couple of months.
Seven, Nine, TEN and Fox Sports are all currently vying for the right to screen some or all of the games in the 2013 season, with speculation the State of Origin may licensed separately.