Nine’s gamble to attract audiences to the US series of The Voice has failed in its first outing, as Nine’s primary channel falls to third place behind ABC1.
The show was fourth in its timeslot, averaging 669,000 viewers across its 90 minutes. Tonight it stretches it out for two hours.
Seven Network won with 31.4% to Nine 21.3%, TEN 20.4%, ABC 19.8% and SBS 7.0%.
Seven News topped the night with 1.38m viewers for Seven then Revenge (1.32m), Today Tonight (1.16m), The Amazing Race Australia (1.02m), Home and Away (1.01m), Body of Proof (697,000 / 397,000), Deal or No Deal (658,000) and The Price is Right (413,000).
Nine News was 1.26m for Nine then ACA (1.12m), Hot Seat (768,000), The Voice US (669,000) and Movie: Spiderman 3 (454,000).
Australian Story (1.08m) led ABC1 then ABC News (1.06m), Four Corners (830,000), 7:30 (790,000), Media Watch (747,000) and Q & A (662,000).
MasterChef won its timeslot with 1.26m for TEN. TEN News was 840,000, Last Man Standing was 787,000, NCIS was 583,000, The Project 6pm was 534,000. But The Finder was down to 386,000.
Tour de France led for SBS ONE with 294,000 then Mythbusters (234,000), World News Australia and Man vs Wild (both on 174,000).
Heartbeat topped multichannels with 334,000.
ABC News Breakfast: 39,000 / 23,000